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Sustainability at Sport Conrad


„We inspire, move, and connect mountain enthusiasts."


This is our vision. As a mountain-loving company from the Bavarian Alps, we cherish nature and spending time outdoors—whether alone, with family, or with friends. However, we are also aware that we must minimize our ecological footprint to ensure we can continue to experience adventures in the mountains in the future. That’s why we launched our sustainability strategy, Wir Denken Um, in 2018 and are committed to responsible, forward-thinking action with our Roadmap 2030.

Our goals

With our Wir Denken Um strategy, we aim to become the most sustainable outdoor retailer in the Alpine region specializing in Alpine products. To identify where we can save resources and act more sustainably, we conducted a climate balance and materiality analysis for the first time in 2019. Based on this, we developed the Sport Conrad Roadmap 2030. This roadmap outlines our sustainability goals and measures up to 2030—a collective marathon we undertake as a team with suppliers, customers, and competitors. Sustainable solutions can only be achieved through collaboration.


Our key milestones are:

Minimizing our CO₂ footprint through science-based targets. By 2030, we aim to continuously reduce our CO₂ emissions compared to the base year 2019: 

• By 70% in Scope 1 and 2, 

• By 50% in Scope 3. 


→ Our 2030 Roadmap

Achievements 2024

• Over 2,200 items have found new owners through our secondhand program, NOMOI. 

Mobility raffle: We commuted approx. 80,000 kilometers in environmentally friendly ways. 

• We generated 127,000 kWh of solar energy with our PV system in Iffeldorf in 2023. 

• We donated €17,000 from our claims bazaar to the Himalaya's Children Foundation. 

4,000 trees were planted by the Sport Conrad team and community in local forests. 

• Since late 2023: E-charging stations for customers and employees at the Penzberg, Wielenbach, and Iffeldorf (warehouse, employees only) locations. 

• Transition to biogas. 

Nomination for the German Sustainability Award in the category 'Sporting Goods Retail.' 

Our Wir Denken Um requirements

With our Wir Denken Um label, we recognize brands that operate responsibly, socially, and ecologically sustainably. Currently, around 100 of our brands meet the Wir Denken Um requirements. Our WDU label is designed to make your selection easier and enable conscious purchasing decisions.


We have introduced a two-step evaluation process for awarding the WDU label and regularly review our suppliers. Additionally, we label innovative, ecologically, and fairly produced products—from clothing and shoes to equipment—offering more sustainable alternatives to conventionally manufactured products.


In our online shop, you can filter by criteria such as "PFC-free," "recycled materials," or recognized certifications like the "Green Button." In our stores, our experts are happy to provide personal advice.


→ Learn more about our WDU requirements.

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