Wir denken um
Bike Summer 2022It's finally here! We have the latest bike clothing from Vaude for you. Have fun shopping!
Be a role modelThe Alpina Idol is a role model, because never before have Alpina developed a helmet with a lower CO2 impact.
Feel sustainabilityFeel the pleasant feeling of fair wool on your skin. Click here for the styles!
RethinkingIcebreaker offers an alternative to synthetic clothing with its sustainable and environmentally friendly fashion.
More about WDU
Discover more of our WDU Brands
Our route: ambition and teamwork
For us, sustainability is not a solo sprint, but more of an alpine crossing working together as a team. In order to successfully reach the goal, you need preparation, foresight, perseverance and small successes. Because every step counts. Every stage. Sometimes a route correction is also necessary. Total sustainability may never be fully achieved, but it can become a continuous innovation process. That is why we have strategically anchored sustainability in our company. Sustainable management and rethinking should be apparent in all levels and departments, from our eCommerce department to our physical stores, and be reflected in our daily decisions.
Together with our management and our WIR DENKEN UM team, we collect ideas to improve our footprint as a company and implement measures to that effect. Our shipping is climate neutral, we swap our motor pool for electric mobility and plan to implement solar panels at our centre of distribution in Iffeldorf. We calculated our own carbon footprint and are now using the results to keep improving. Right now, unavoidable emissions get compensated through certified environmental projects and, therefore, are climate neutral.
We know that all of this is not enough to stop the global warming, but we are taking responsibility and taking steps in the right direction – we won’t stop.
Our WIR DENKEN UM label: A more sustainable product range
We implemented our WIR DENKEN UM label in 2019 and keep verifying our suppliers and brands on a regular basis. We do this, to accentuate companies and brands who act responsible, so our customers get sensibilized for a more responsible consumer behaviour. Thanks to the WIR DENKEN UM label, sustainable products are much easier to identify – and everyone gets the chance to make a conscious decision.
In 2021 we intensified the process of verification and sent our portfolio to 350 brands. At least 9 out of 25 defined criteria have had to be fulfilled. About 100 companies and brands met the requirements and therefore qualified for our WIR DENKEN UM label. These brands profess responsibility along the entire supply chain, pursue responsible purchasing practices and ensure fair working conditions in their production facilities. These companies produce in environmentally and resource-friendly ways, have short transport routes and use resource-conserving packaging materials. Products that have earned our WIR DENKEN UM label make more sustainable alternatives when compared with conventional products.
These are our evaluation criteria for WIR DENKEN UM brands and products
MANDATORY CORPORATE CRITERIA
- Responsibility throughout the supply chain
- Audited suppliers
- Fair working conditions for workers
Environment & Climate
- Environmentally and resource-saving production
- Sustainable chemicals management
- Short transport routes and sustainable packaging
Transparency & Reporting
- Regular and transparent communication
ADDITIONAL PRODUCT CRITERIA
- Manufacture from natural materials
- Use of renewable raw materials
- Use of wool and down from species-appropriate husbandry
- Use of environmentally friendly leather
- No animal ingredients (vegan)
- repair service
- Made in Europe
- climate neutral