Didriksons

Why is Didrikson a WIR DENKEN UM brand?

Didriksons is first and foremost about reducing its ecological footprint more and more - with all consistency. As a WIR DENKEN UM brand, Didrikson stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It promotes fair working conditions and has its own representative office in Asia, right where the suppliers are
- Didrikson has introduced new technologies to reduce water consumption during production

Didriksons: For the love of water

The idea for waterproof clothing was born in 1913 in response to the often ill-equipped fishermen who got cold at sea because of the wet. Didriksons continues to make sure that people have clothing that will keep them comfortable and dry. The Swedish brand’s innovations are currently focused on progressively reducing the company’s ecological footprint. This includes the avoidance of toxic substances and reduction of water and energy consumption and transport in production to a minimum. The underlying philosophy is called longevity: "That's why we focus our product development not only on timeless design and carefully selected colors, but also on lasting relationships with customers and manufacturers. Our involvement in environmental protection programs and sustainability projects also ensures that we are continuously developing and improving." Didrikson’s products are manufactured in Europe and Asia. The production sites are carefully selected and meet specifications applying to working conditions. The company has had a representative office in Asia since 2010.