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Maloja

Sport Conrad | Maloja Brandstore

Maloja stands for the joy of spending time outdoors in nature, but also for the combination of unique style and sustainability. The basic idea originated in a small mountain village in Switzerland, up on the Maloja Pass in the Engadine region.


Sport Conrad | Maloja Brandstore

Maloja Highlights

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More about Maloja

Why is Maloja a WIR DENKEN UM brand?

Since the company’s founding, ethics, sustainability, respect for people and nature, along with a responsible approach to all partners, have been priorities. As a WIR DENKEN UM brand, Maloja stands out in the following ways:


- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing

- It prides itself on ecologically friendly, resource-saving production

- Maloja has most of its production in the EU with short transport distances and has a production facility of its own


Out and about in nature with a clear conscience

Accountability for what we do – or don’t do – is not a new trend for Maloja, but rather a matter of course. "Soul in the woods" was the theme of the first collection and became the leitmotif of Maloja’s Bavarian brand, which chose its headquarters in a modernized farmhouse in Rimsting, Bavaria. "The desire to be out and about in nature with a clear conscience spurs us on to minimize the impact on nature. However, values like honesty, authenticity, respect and decency are just as important to us." That is why Maloja operates its own production facility in Bulgaria. A total of 70 percent of the company’s products are manufactured in Europe. To promote fair working conditions, Maloja collaborates with amfori BSCI – a global pioneering organization for socially responsible production – and selects materials that are certified, for example, by bluesign®, thus ensuring the responsible use of resources.

THE MALOJA FEELING

The brand “Maloja” is named after a small village in Switzerland, which is now intimately and irrevocably connected with an epic powder day: an isolated platter lift, a slope surrounded by trees and untouched powder made this a perfect day – somewhere in the Engadin.


From this day on, the friends used “Maloja” as a synonym for something great and beautiful. At the same time, to them, Maloja meant that it is always worth to find your own path and that you don’t need much to experience a perfect day. Maloja believes that it is key to always share great moments with our friends and that’s exactly what the brand is doing themselves: they share this “Maloja feeling” with us through their collection.


All the beautiful styles are designed by a multitude of top-class designers and their creative minds – season for season – spring, summer, autumn, and winter. During this process, Maloja always tries to combine their designs with innovative technologies and advances the use of natural fibres in their functional garments.


Since 2019, the company is continuously searching for possibilities to use hemp more often, because hemp is naturally odour- and sweat inhibiting, moisture wicking, quick-drying, cooling, resistant and antibacterial. By implementing 31 % hemp and 26 % cotton in their “hemp fleece”, Maloja already made a big step in the right direction.



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"Soul in the Woods - 2021 Collection"

“Soul in the Woods” already was the name of the first Maloja collection. Hence, this phrase has been with the company for over 15 years. It’s become Maloja’s slogan and the guiding principle behind everything they do. It’s a constant reminder of where they came from, how they started, what’s important, and what they stand for. And that they always want to maintain one thing in amongst all their professionalism and progress: their soul.


The idea of naming this collection “Soul in the Woods” a second time has a totally different origin, however. Going deeper, the phrase also speaks about the “soul” of the forests and the wisdom of the trees: they prefer cooperation and friendship over competition. They know that all of them can only live happy, healthy lives when they adapt to the circumstances and support each other. In their finely interconnected social system, it’s not quick solutions that count, but long-term ones that benefit everyone.


Trees care about the common good and ensure their offspring are also cared for. There’s no need for hierarchies here. A forest is a place of opportunity. A world where every single individual’s potential contributes to the good of them all. A society that thrives on cooperation, creativity and diversity. Trees deal with almost every challenge you can think of – together.  


The trees’ message can be applied to almost any area of life. The forest is a perfect example of how wonderful life can be when brotherhood, solidarity, diversity and compassion triumph over everything else. Because “together” is always better. Whether on the mountain, in the family, at work...  


Maybe we should take a leaf out of the book of the “soul” of the forests: solidarity, standing up for each other, growing together.

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