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Sport Conrad | Maloja Brandstore

Maloja stands for the joy of spending time outdoors in nature, but also for the combination of unique style and sustainability. The basic idea originated in a small mountain village in Switzerland, up on the Maloja Pass in the Engadine region.

Sport Conrad | Maloja Brandstore

Maloja Highlights

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More about Maloja

Why is Maloja a WIR DENKEN UM brand?

Since the company’s founding, ethics, sustainability, respect for people and nature, along with a responsible approach to all partners, have been priorities. As a WIR DENKEN UM brand, Maloja stands out in the following ways:

- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing

- It prides itself on ecologically friendly, resource-saving production

- Maloja has most of its production in the EU with short transport distances and has a production facility of its own

Out and about in nature with a clear conscience

Accountability for what we do – or don’t do – is not a new trend for Maloja, but rather a matter of course. "Soul in the woods" was the theme of the first collection and became the leitmotif of Maloja’s Bavarian brand, which chose its headquarters in a modernized farmhouse in Rimsting, Bavaria. "The desire to be out and about in nature with a clear conscience spurs us on to minimize the impact on nature. However, values like honesty, authenticity, respect and decency are just as important to us." That is why Maloja operates its own production facility in Bulgaria. A total of 70 percent of the company’s products are manufactured in Europe. To promote fair working conditions, Maloja collaborates with amfori BSCI – a global pioneering organization for socially responsible production – and selects materials that are certified, for example, by bluesign®, thus ensuring the responsible use of resources.


The brand “Maloja” is named after a small village in Switzerland, which is now intimately and irrevocably connected with an epic powder day: an isolated platter lift, a slope surrounded by trees and untouched powder made this a perfect day – somewhere in the Engadin.

From this day on, the friends used “Maloja” as a synonym for something great and beautiful. At the same time, to them, Maloja meant that it is always worth to find your own path and that you don’t need much to experience a perfect day. Maloja believes that beautiful moments should be shared with friends and wants to pass this "Maloja feeling" on to us.

At Maloja in Chiemgau, the most beautiful ideas spring forth season after season - spring, summer, autumn and winter. Maloja always tries to combine innovative technologies with the typical Maloja design and also increases the use of natural fibres in their functional textiles.

Since 2019, the company is continuously searching for possibilities to use hemp more often, because hemp is naturally odour- and sweat inhibiting, moisture wicking, quick-drying, cooling, resistant and antibacterial. By implementing 31 % hemp and 26 % cotton in their “hemp fleece”, Maloja already made a big step in the right direction.


Spring | Summer Collection 2024 - moments of arrival

There are moments of arrival, rest and awe-inspiring enjoyment. We’ve paid tribute to these in many of our annual themes. However, just like for many people and businesses, there’s change in the air. Over 30 Maloja children have come into the world since the company was founded in 2004. What contribution can and must we make so that these children and future generations still have a planet worth living on?

Climate and societal change are a mandate for everyone to strive harder – including ourselves. A Puzzle collection using leftover materials. The “Second Love” initiative for used clothing which brings new happiness to others. A repair service for damaged clothing, as well as our own commuter line which promotes coming to work by bike. The increased use of natural, undyed and recycled fibres. And whenever styles allow a multi-sport use, we make it known to gradually reduce our collection. Even in terms of design, we’ve been inspired by upcycling aesthetics to create something beautiful and new out of things carelessly thrown away. The more serious the issue, the more important it is for us to be guided by attentive and activating confidence. In German, the same word is used for daybreak and the next day: Morgen. In English, we turned it into “Good Morrow”.

It stands for the confidence to face the challenges of tomorrow already today. Never before have we understood an annual theme so unmistakeably as an appeal to ourselves. Never before have we invested more passion to implement this theme as consistently as possible across our collection, because today’s new clothing will be what we’ll throw away or even recycle in years to come. Our new collection is an invitation to see yourself and ourselves as part of a movement to do some good for this planet. Small steps. Every day. Together. For a good morrow!