Maloja

Why is Maloja a WIR DENKEN UM brand?

Since the company’s founding, ethics, sustainability, respect for people and nature, along with a responsible approach to all partners, have been priorities. As a WIR DENKEN UM brand, Maloja stands out in the following ways:

- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing

- It prides itself on ecologically friendly, resource-saving production

- Maloja has most of its production in the EU with short transport distances and has a production facility of its own

Out and about in nature with a clear conscience

Accountability for what we do – or don’t do – is not a new trend for Maloja, but rather a matter of course. "Soul in the woods" was the theme of the first collection and became the leitmotif of Maloja’s Bavarian brand, which chose its headquarters in a modernized farmhouse in Rimsting, Bavaria. "The desire to be out and about in nature with a clear conscience spurs us on to minimize the impact on nature. However, values like honesty, authenticity, respect and decency are just as important to us." That is why Maloja operates its own production facility in Bulgaria. A total of 70 percent of the company’s products are manufactured in Europe. To promote fair working conditions, Maloja collaborates with amfori BSCI – a global pioneering organization for socially responsible production – and selects materials that are certified, for example, by bluesign®, thus ensuring the responsible use of resources.

"Mountain People - 2023 Collection"

Peter Räuber, CEO and Maloja Co-Founder, explains the inspiration behind the new 2023 collection: "Mountain People” is not the last collection catalogue that I collaborated on, but perhaps the closest to me personally. That is why the collection topic is about connectedness. That is what really mattered to me in all of these years - for, at and around Maloja, but also for me as a person and company founder.  

The strongest symbol of connectedness, for me, was always the mountain. Because it makes it easy for us to realize what really matters, and to leave everything that is non-essential behind for the duration of the activity. For “mountain people”, as I and us at Maloja understand them, connectedness matters most.  

The connection with nature and its conditions. The connection with themselves in order to know and recognise their possibilities and limits. And of course the connection with people, with whom we share the beauty and the challenges, but also the responsibility for protecting nature. "Mountain people” can therefore be Hamburg residents or people living far away from the mountains who feel connected with us like-minded people through their love of nature and sport.  

Every single person in this community, we as employees of Maloja, our manufacturers, partners, brand ambassadors, our customers and all people for whom nature and outdoor activities help to see what is most important to them - they will be honoured with this catalogue as mountain people of the heart. In addition to our current winter collection, it is intended to show how we at Maloja love the topic of connectedness.