Deuter

Why is Deuter a WIR DENKEN UM brand?

Responsible action has been close to Deuter's heart for over 120 years - protecting the environment and protecting people and animals plays an important role in this. As a WIR DENKEN UM brand, Deuter is characterised above all by the following points:

- The company is committed to fair production conditions and has been a member of the Fair Wear Foundation for ten years

- The company pays attention to the resource-saving use of sustainable raw materials and packaging materials

- Deuter offers a worldwide, lifetime repair service – Deuter Promise    

Deuter: 360° Corporate Responsibility

Responsibility and reduction of negative impacts of actions determine the daily work at Deuter. 360 degrees means acting sustainably from the beginning of a product's life - starting with the recycled and sustainable materials, through the manufacture of the products with long-term production partners - to the lifetime repair service. Because a long product life cycle is the most valuable contribution to protecting the environment. When optimising manufacturing processes, Deuter relies on the bluesign system, a strict global standard for environmental protection, occupational safety and consumer protection. Upcycling is also playing an increasingly important role. For example, the yarn of various pack sacks and organiser bags is made from 100 percent recycled industrial waste and certified according to recognised standards. In addition, Deuter has been producing completely PFC-free since 2020 and only uses RDS-certified down for its sleeping bags. Deuter has been a member of the Fair Wear Foundation since 2011 and has been consistently rated with Leader Status since 2013.

Deuter backpacks for any occasion

This way, an extensive product range has emerged, centered around the entire spectrum of sports and leisure activities. Parts of this extensive range are daypacks, climbing backpacks, travel backpacks, school backpacks, kindergarten backpacks, trekking backpacks, hiking backpacks, and bike backpacks. Particularly crafted for touring skiers and freeriders, there are lines with a volume from 20 to 40 liters. The products of the Guide and Freerider series harbor special ski- and snowboard-clamps and an extra compartment for avalanche safety equipment. Alongside many detailed solutions, these are only two of many distinctive differences in comparison to products for other outdoor activities. This is only one example for the elaborate differentiation within Deuter´s backpack range.

Ladies First – women´s backpacks

For a distinct backpack specialist like Deuter, it is self-evident that all lines also harbor specific women´s apparel. Just for that, there has been a special developmental team since 2005 at Deuter, the members of which are women only. The motto is: For women, by women – a worldwide success! Co-founder and, at the same time the most famous member of Deuter´s women´s team is Gerlinde Kaltenbrunner, one of the most renowned female mountaineers in the world, who has climbed all fourteen 8.000-meter summits.

An advisory blog about Deuter´s product range underscores the exceptional demands of the company. Deuter wants to ensure that the high-quality products are being used accordingly. The brand´s goal is a maximum level of customer satisfaction. Questions such as “how do I pack my backpack the right way?”, or issues concerning the “repair service” are tackled here. Additionally, you can also get some information on environmental standards of the company´s production and the work conditions of the factory in Vietnam.