Deuter

Why is deuter a WIR DENKEN UM brand?

Responsible action has been close to deuter's heart for over 125 years - protecting the environment and protecting people and animals plays an important role in this. As a WIR DENKEN UM brand, deuter is characterised above all by the following points:

- The company is committed to fair production conditions and has been a member of the Fair Wear Foundation for more than ten years

- The company pays attention to the resource-saving use of sustainable raw materials and packaging materials

- deuter offers a worldwide, lifetime repair service – deuter Promise    

deuter: 360° Corporate Responsibility

Responsibility and reduction of negative impacts of actions determine the daily work at deuter. 360 degrees means acting sustainably from the beginning of a product's life - starting with the recycled and sustainable materials, through the manufacture of the products with long-term production partners - to the lifetime repair service. Because a long product life cycle is the most valuable contribution to protecting the environment. When optimising manufacturing processes, deuter relies on the bluesign system, a strict global standard for environmental protection, occupational safety and consumer protection. Upcycling is also playing an increasingly important role. For example, the yarn of various pack sacks and organiser bags is made from 100 percent recycled industrial waste and certified according to recognised standards. In addition, deuter has been producing all products without PFAS since 2020 and only uses RDS-certified down for its sleeping bags. deuter has been a member of the Fair Wear Foundation since 2011 and has been consistently rated with Leader Status since 2013.

A further milestone came in 1984, when the patented Air Comfort system was introduced. Further innovations like Air Contact and Shield enshrined deuter´s top position in the backpack market. The central element of deuter´s equipment is and remains the realm of backpacks, which is continuously worked on. Thus, deuter´s backpacks are able to adapt to the customers´ ever-changing demands in terms of outdoor sports.

deuter backpacks for any occasion

This way, an extensive product range has emerged, centered around the entire spectrum of sports and leisure activities. Parts of this extensive range are daypacks, climbing backpacks, travel backpacks, school backpacks, kindergarten backpacks, trekking backpacks, hiking backpacks, and bike backpacks. Particularly crafted for touring skiers and freeriders, there are lines with a volume from 15 to 43 liters. The Freerider models are characterized by special ski and snowboard holders as well as a separate compartment for avalanche safety equipment, while the Alproof series is additionally equipped with an integrated ABS airbag for even more safety. These are just two examples of the sophisticated differentiation within the deuter backpack range.

Ladies First – women´s backpacks

For a distinct backpack specialist like deuter, it is self-evident that all lines also harbor specific women´s apparel.  The SL models are specially adapted to the female anatomy, with a shorter back length and an ergonomically adapted carrying system that meets the special requirements of women. The motto is: For women, by women – a worldwide success! Co-founder and, at the same time the most famous member of deuter´s women´s team is Gerlinde Kaltenbrunner, one of the most renowned female mountaineers in the world, who has climbed all fourteen 8.000-meter summits. Tamara Lunger, a successful high-altitude mountaineer, also forced her way up K2 from eight thousand meters in 2014.