Meindl

Why is Meindl a WIR DENKEN UM brand?

The Bavarian family business stands for a tradition of craftsmanship, innovative ideas and a strong sense of responsibility. As a WIR DENKEN UM brand, Meindl stands out in the following ways:

-  The company is committed to accountability throughout the supply chain.

-  It prides itself on environmentally friendly, resource-saving production.

-  Meindl sources raw materials exclusively locally and can guarantee full traceability and transparency, particularly with regard to leather.    

Sustainable from the start

At Meindl, sustainability is not a goal. It is a path that the Bavarian family-owned business has been following for a long time. "Since the first shoe, we, the Meindl company, have always treated each other with sincerity, been down to earth and practiced tradition. Sustainability has always been a matter of course in our family, and will remain so!” say the two managing directors, Lukas and Lars Meindl. To better manage its commitment to sustainability, the company has developed nine fields of action: the "9 Trees of Sustainability," which together make up an eco-system. Meindl's ECOSteps using the example of "Meindl Identity": The objective was – and still is – to emphasize animal welfare, ecological resource extraction and the social aspects of regional value creation. This allows Meindl to guarantee end-to-end traceability of the leather – from the pasture to the shoe. Only organic leather from the Bavarian and Austrian Alpine region is used. In addition, the leather is CO2 neutral, which is achieved by supporting reforestation projects.