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Hoka

HOKA® is a fast growing performance shoe brand in the running and outdoor segment. It’s on these rugged mountain trails where the French founders Jean-Luc Diard and Nicolas Mermoud had the idea for what would become HOKA One One®. The original goal was to improve endurance race times by designing a shoe to go downhill faster.

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More Facts about HOKA

Following the form-follows-function discipline, the teams develops shoes for 10 years now in which races are won and new world records are set. The outstanding cushioning in combination with the light weight of the shoe plays a special role. All patented elements which were incorporated into the original shoe - aka the HOKA One One® difference - influence every shoe we build since day one. That is what makes the difference of HOKA®.


CUSHIONED MIDSOLE

The super light, cushioned midsole in different thicknesses for different needs. It guarantees shock absorption, comfort and grip. We at HOKA want to make walking even more pleasant. More comfortable for everyone - from the ultra marathon runner to those who run to keep fit. Because everyone likes it pleasant.


META-ROCKER

The Meta Rocker Geometry, also known as the "wheeler for the feet", drives the runner forward and reduces the (height) difference between the heel and toe, rounding off the runner's normal rolling cycle.


ACTIVE FOOT Frame

The Active Foot Frame ensures that the heel and foot are deeply embedded in the sibilant sole, so that the foot is guided without the need for aids or other elements that restrict the foot. The Active Foot Frame works like a bucket seat in a racing car and keeps the foot securely in place.


J-FRAME

Dynamic Stability with the HOKA J-Frame, which is based on the functionality of the Active Foot Frame and is rounded off by a thicker foam on the medial side - where the foot rolls in during overpronation - all the way to the tip of the shoe. The "J" shape extends to the lateral side of the heel with solid material. The HOKA J-frame provides support and protection while simultaneously guiding the foot, without the use of stiff, heavy materials.


PROFly

PROFLY is a dual density midsole: it is softer at the heel for an optimal cushioned landing. The foam on the forefoot provides propulsion. Yielding landing with a reactive roll-off behaviour.