Houdini

The Swedish brand combines minimalist design and maximum functionality with consistent sustainability. 100% of all materials are made from renewable or recycled raw materials, recyclable, biodegradable or certified.

- -20%newHoudiniPower Houdi Fleece Jacket Tribe Blue MenMSRP 239,95 €191,95 €Available Sizes:MLXL
- -20%newHoudiniAero Houdi Fleece Jacket True Black MenMSRP 219,95 €175,95 €Available Sizes:MLXL
- -20%newHoudiniActivist T-Shirt Sage Green KidsMSRP 44,95 €35,95 €Available Sizes:80100120
- -20%newHoudiniActivist T-Shirt Golden Brown MenMSRP 89,95 €71,95 €Available Sizes:SMLXL
- -20%newHoudiniCover T-Shirt Foggy Mountain MenMSRP 89,95 €71,95 €Available Sizes:SMLXL
- -20%newHoudiniOutright Houdi Fleece Jacket Cinnamon Brown MenMSRP 229,95 €183,95 €Available Sizes:MLXL
- -20%newHoudiniPower Houdi Fleece Jacket True Black WomenMSRP 239,95 €191,95 €Available Sizes:SML
- -20%newHoudiniDawn Dress Cab Red WomenMSRP 149,95 €119,95 €Available Sizes:SML
- -20%newHoudiniPower Houdi Fleece Jacket Blue Illusion KidsMSRP 139,95 €111,95 €Available Sizes:140150160
- -20%newHoudiniOutright Houdi Fleece Jacket Pow Pink WomenMSRP 229,95 €183,95 €Available Sizes:SML
- -20%newHoudiniDawn Dress True Black WomenMSRP 149,95 €119,95 €Available Sizes:XSSML
- -20%newHoudiniLongsleeve Shirt True Black MenMSRP 139,95 €111,95 €Available Sizes:MLXL
- -20%newHoudiniCover Crew Longsleeve Foggy Mountain WomenMSRP 109,95 €87,95 €Available Sizes:SML
- -20%newHoudiniWadi Shorts True Black WomenMSRP 109,95 €87,95 €Available Sizes:XSSML
- -20%newHoudiniBucket List Hat Dark SandMSRP 69,95 €55,95 €Available Sizes:M/L S/M
- -20%newHoudiniStride Skirt Morning Haze WomenMSRP 99,95 €79,95 €Available Sizes:XSSML
- -20%newHoudiniBaby Alto Burrito Overall Sugar Snow KidsMSRP 109,95 €87,95 €Available Sizes:7080
- -20%newHoudiniTree Poloshirt True Black Light MenMSRP 119,95 €95,95 €Available Sizes:MLXL
- -20%newHoudiniPace Trail Pants True Black WomenMSRP 149,95 €119,95 €Available Sizes:SML
- -20%newHoudiniPower Houdi Fleece Jacket Sage Green KidsMSRP 119,95 €95,95 €Available Sizes:80100120
- -20%newHoudiniWadi Shorts True Black MenMSRP 109,95 €87,95 €Available Sizes:SMLXL
- -20%newHoudiniPower Houdi Fleece Jacket Cinnamon Brown WomenMSRP 239,95 €191,95 €Available Sizes:SML
- -20%newHoudiniWadi Pants Sandstorm MenMSRP 149,95 €119,95 €Available Sizes:SMLXL
- -20%newHoudiniWalkabout Skirt Morning Haze WomenMSRP 139,95 €111,95 €Available Sizes:XSSML
- -20%newHoudiniPower Houdi Fleece Jacket Cab Red WomenMSRP 239,95 €191,95 €Available Sizes:SML
- -20%newHoudiniAero Houdi Fleece Jacket Foggy Mountain WomenMSRP 219,95 €175,95 €Available Sizes:SML
- -20%newHoudiniActivist T-Shirt Cab Red WomenMSRP 89,95 €71,95 €Available Sizes:SML
- -20%newHoudiniCover Crew Longsleeve True Black WomenMSRP 109,95 €87,95 €Available Sizes:SML
- -20%newHoudiniTree Top Blouse True Black Light WomenMSRP 109,95 €87,95 €Available Sizes:XSSML
- -20%newHoudiniWadi Shorts Sandstorm WomenMSRP 109,95 €87,95 €Available Sizes:XSSML
- -20%newHoudiniWalkabout Skirt True Black WomenMSRP 139,95 €111,95 €Available Sizes:XSSML
- -20%newHoudiniActivist T-Shirt Golden Brown WomenMSRP 89,95 €71,95 €Available Sizes:XSSML
- -20%newHoudiniCover T-Shirt Thunder Gray MenMSRP 89,95 €71,95 €Available Sizes:MLXL
- -20%newHoudiniTree Shortsleeve Shirt Cinnamon Brown MenMSRP 129,95 €103,95 €Available Sizes:SMLXL
- -20%newHoudiniActivist T-Shirt Cab Red KidsMSRP 44,95 €35,95 €Available Sizes:140150160
- -20%newHoudiniTree Poloshirt Sandstorm Light MenMSRP 119,95 €95,95 €Available Sizes:SMLXL
- -20%newHoudiniOutright Houdi Fleece Jacket Rock Black WomenMSRP 229,95 €183,95 €Available Sizes:SML
- -20%newHoudiniTree T-Shirt Tribe Blue MenMSRP 54,95 €43,95 €Available Sizes:MLXL
- -20%newHoudiniTree T-Shirt Dulcet Pink WomenMSRP 54,95 €43,95 €Available Sizes:SML
- -20%newHoudiniCover T-Shirt Dulcet Pink WomenMSRP 89,95 €71,95 €Available Sizes:XSSML
- -20%newHoudiniTree Blouse Cinnamon Brown WomenMSRP 109,95 €87,95 €Available Sizes:XSSML
- -20%newHoudiniTree Chore Pants Cinnamon Brown MenMSRP 179,95 €143,95 €Available Sizes:MLXL
- -20%newHoudiniActivist Tee T-Shirt True Black WomenMSRP 89,95 €71,95 €Available Sizes:SML
- -20%newHoudiniCover Tee T-Shirt True Black WomenMSRP 89,95 €71,95 €Available Sizes:XSSML
- -20%newHoudiniCover T-Shirt True Black MenMSRP 89,95 €71,95 €Available Sizes:SMLXL
- -20%newHoudiniCorespun Chore Pants True Black MenMSRP 149,95 €119,95 €Available Sizes:MLXL
- -20%newHoudiniStride Skirt True Black WomenMSRP 99,95 €79,95 €Available Sizes:SML
- -20%newHoudiniTree Chore Shirt Cinnamon Brown WomenMSRP 239,95 €191,95 €Available Sizes:SML
- -20%newHoudiniBaby Alto Burrito Overall Sage Green KidsMSRP 109,95 €87,95 €Available Sizes:607080
- -20%newHoudiniTree Message T-Shirt Dulcet Pink / Circle WomenMSRP 59,95 €47,95 €Available Sizes:XSSML
- -20%newHoudiniPower Houdi Fleece Jacket Thunder Gray MenMSRP 239,95 €191,95 €Available Sizes:MLXL
- -20%newHoudiniWadi Shorts Sandstorm MenMSRP 109,95 €87,95 €Available Sizes:MLXL
- -20%newHoudiniRoute Shirt Dress Cab Red WomenMSRP 159,95 €127,95 €Available Sizes:XSSML
- -20%newHoudiniGone Fishing Hat True BlackMSRP 64,95 €51,95 €Available Sizes:M/L S/M
- -20%newHoudiniTree T-Shirt True Black WomenMSRP 54,95 €43,95 €Available Sizes:SML
- -20%newHoudiniWadi Pants Sandstorm WomenMSRP 149,95 €119,95 €Available Sizes:XSSML
- -20%newHoudiniTree Chore Pants Cinnamon Brown WomenMSRP 179,95 €143,95 €Available Sizes:SML
- -20%newHoudiniDaybreak Cap SandstormMSRP 54,95 €43,95 €Available Sizes:M/L S/M
- -20%newHoudiniDaybreak Cap True BlackMSRP 54,95 €43,95 €Available Sizes:M/L S/M
- -50%HoudiniPace Softshell Jacket True Black WomenMSRP 389,95 €194,95 €Available Sizes:S
- -50%HoudiniMoonwalk Houdi Insulation Jacket Big Bang Blue WomenMSRP 249,95 €124,95 €Available Sizes:SL
- -50%HoudiniRide Hardshell Jacket Pow Pink WomenMSRP 599,95 €299,95 €Available Sizes:L
- -50%HoudiniRide Ski Pants Pow Pink WomenMSRP 549,95 €274,95 €Available Sizes:SL
- -50%HoudiniLong Power Tights Baselayer Pants True Black MenMSRP 139,95 €69,95 €Available Sizes:LXL
- -50%HoudiniGo Jacket Softshell Jacket Sandstorm WomenMSRP 249,95 €124,95 €Available Sizes:L
- -50%HoudiniHut Beanie Red IllusionMSRP 59,95 €29,95 €One size
- -50%HoudiniMoonwalk Houdi Fleece Jacket Glacier Gray MenMSRP 249,95 €124,95 €Available Sizes:MXL
- -50%HoudiniRide Hardshell Jacket Rust Brown MenMSRP 599,95 €299,95 €Available Sizes:LXL
- -50%HoudiniRide Ski Pants Rust Brown MenMSRP 549,95 €274,95 €Available Sizes:XL
- -50%HoudiniActivist Turtleneck Longsleeve True Black WomenMSRP 134,95 €67,45 €Available Sizes:SL
- -50%HoudiniShelter Hardshell Jacket Sand Dune MenMSRP 549,95 €274,95 €Available Sizes:M


Why is Houdini a WIR DENKEN UM brand?
For Houdini, there is no contradiction between sustainability and business. In its manifesto, the brand fixes its sustainable actions for a future worth living. As a WIR DENKEN UM brand, Houdini is characterised above all by the following points:
- The company is committed to responsibility throughout the supply chain
- The company produces locally in the EU and promotes fair working conditions
- The company pursues an environmentally friendly, resource-saving production policy
- The company is climate neutral
Maximum Functionality. Minimun Environmental impact.
In their manifesto, the Swedes commit to consistent sustainable action: "What drives us is a deep love for nature and the experiences it gives us. That’s why Houdini does everything in its power to treat the earth and people with respect and to make consumption as environmentally friendly as possible. Meanwhile, the entire collection is produced under environmentally and socially responsible conditions. All materials used are either made from renewable or recycled raw materials, recyclable, biodegradable or Bluesign-certified. Houdini is consistently taking the next steps on the way to a circular economy: while more than 60 % of all collection items are currently recyclable, the aim is to reach 100 % by 2022 and to establish alternatives to linear consumption. The company is focusing on rental, repair and second-hand. Houdini’s promise: "We will never slow down until we have reached the goal of a fully sustainable textile industry."
