Norrona

Colorful, innovative and functional - this is Norrøna! The Norwegian outdoor brand combines quality with design and also places great emphasis on social responsibility and sustainability.

- newNorrønaFemund Econyl70 6l Hip Bag Trooper88,95 €One size
- -21%newNorrønaFemund Econyl70 6l Hip Bag PaprikaMSRP 88,95 €69,95 €One size
- -20%newNorrønaFalketind Equaliser Merino Round Neck Longsleeve Trooper MenMSRP 98,95 €79,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Flex1 Pants Caviar WomenMSRP 228,95 €183,15 €Available Sizes:SML
- -20%newNorrønaFalketind Thermo40 Hood Insulation Jacket Malachite Green WomenMSRP 248,95 €199,15 €Available Sizes:SML
- -20%newNorrønaFemund Cotton Shirt Navy Blazer MenMSRP 158,95 €127,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Warm2 Octa Vest Exuberance MenMSRP 158,95 €127,15 €Available Sizes:SML
- -20%newNorrønaFalketind Alpha90 Insulated Zip Hood Fleece Jacket Gold Flame MenMSRP 248,95 €199,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Equaliser Merino T-Shirt Calendula MenMSRP 78,95 €63,15 €Available Sizes:MLXL
- -20%newNorrøna/29 Five Panel Tech Cap Caviar BlackMSRP 44,95 €35,95 €Available Sizes:LXLS/M
- -20%newNorrønaFalketind Equaliser Merino T-Shirt Malachite Green WomenMSRP 78,95 €63,15 €Available Sizes:SML
- -20%newNorrønaFemund Flannel Blouse Paprika WomenMSRP 198,95 €159,15 €Available Sizes:SML
- -20%newNorrønaFalketind Thermo40 Hood Insulation Jacket Caviar MenMSRP 248,95 €199,15 €Available Sizes:MLXL
- -20%newNorrønaFemund Tech T-Shirt Paprika WomenMSRP 68,95 €55,15 €Available Sizes:SML
- -20%newNorrønaFalketind Equaliser Merino Longsleeve Malachite Green WomenMSRP 98,95 €79,15 €Available Sizes:SML
- -20%newNorrønaFalketind Warm2 Stretch Hood Fleece Jacket Caviar MenMSRP 168,95 €135,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Gore-Tex Hardshell Jacket Calendula MenMSRP 548,95 €439,15 €Available Sizes:MLXL
- -20%newNorrøna/29 Cotton Viking T-Shirt White WomenMSRP 48,95 €39,15 €Available Sizes:SML
- -20%newNorrønaFemund Flex1 Lightweight Shorts Indigo Night MenMSRP 118,95 €95,15 €Available Sizes:ML
- -20%newNorrønaFalketind Gore-Tex Hardshell Jacket Arednalin WomenMSRP 548,95 €439,15 €Available Sizes:SML
- -20%newNorrønaFemund Tech Longsleeve Paprika WomenMSRP 78,95 €63,15 €Available Sizes:SML
- -20%newNorrøna/29 Cotton Viking T-Shirt Caviar / Snowdrop MenMSRP 48,95 €39,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Flex1 Light Shorts Caviar MenMSRP 128,95 €103,15 €Available Sizes:MLXL
- -20%newNorrøna/29 Five Panel Tech Cap Indigo NightMSRP 44,95 €35,95 €Available Sizes:LXLS/M
- -20%newNorrønaFemund Tech T-Shirt Snow White WomenMSRP 68,95 €55,15 €Available Sizes:SML
- -20%newNorrønaFemund Flex1 Pants Winter Twig WomenMSRP 248,95 €199,15 €Available Sizes:SML
- -20%newNorrøna/29 Cotton Viking T-Shirt Trooper MenMSRP 48,95 €39,15 €Available Sizes:MXL
- -20%newNorrøna/29 Cotton Viking T-Shirt Caviar WomenMSRP 48,95 €39,15 €Available Sizes:SML
- -20%newNorrønaTrollveggen Thermal Pro Vest Winter Twig WomenMSRP 168,95 €135,15 €Available Sizes:SML
- -20%newNorrønaFalketind Power Grid Zip Hood Fleece Jacket Arednalin WomenMSRP 198,95 €159,15 €Available Sizes:SML
- -20%newNorrønaFalketind Flex1 Shorts Tawny Olive MenMSRP 138,95 €111,15 €Available Sizes:MXL
- -20%newNorrønaFalketind Gore-Tex Hardshell Jacket Exuberance MenMSRP 548,95 €439,15 €Available Sizes:MLXL
- -20%newNorrønaFemund Flex1 Light Shorts Caviar MenMSRP 108,95 €87,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Warm2 Stretch Hood Fleece Jacket Malachite Green WomenMSRP 168,95 €135,15 €Available Sizes:SML
- -20%newNorrønaFemund Light Cotton Shorts Paprika WomenMSRP 148,95 €119,15 €Available Sizes:SML
- -20%newNorrønaFalketind Equaliser Merino Round Neck Longsleeve Gold Flame MenMSRP 98,95 €79,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Flex1 Shorts Tapestry MenMSRP 138,95 €111,15 €Available Sizes:MLXL
- -20%newNorrøna/29 Cotton Viking T-Shirt Gold Flame MenMSRP 48,95 €39,15 €Available Sizes:LXL
- -20%newNorrønaFalketind Flex1 Light Pants Caviar MenMSRP 178,95 €143,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Warm2 Stretch Hood Fleece Jacket Tapestry MenMSRP 168,95 €135,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Power Grid Zip Hood Fleece Jacket Calendula MenMSRP 198,95 €159,15 €Available Sizes:ML
- -20%newNorrønaFalketind Flex1 Shorts Malachite Green WomenMSRP 138,95 €111,15 €Available Sizes:SML
- -20%newNorrønaFalketind Flex1 Light Pants Malachite Green WomenMSRP 178,95 €143,15 €Available Sizes:SML
- -20%newNorrønaFalketind Alpha90 Insulated Zip Hood Fleece Jacket Caviar WomenMSRP 248,95 €199,15 €Available Sizes:SML
- -20%newNorrønaFemund Warm1 Half-Zip Longsleeve Snow White WomenMSRP 118,95 €95,15 €Available Sizes:SML
- -20%newNorrønaFalketind Gore-Tex Hardshell Jacket Malachite Green WomenMSRP 548,95 €439,15 €Available Sizes:SML
- -20%newNorrønaFalketind Flex1 Heavy Duty Pants Trooper MenMSRP 248,95 €199,15 €Available Sizes:MLXL
- -20%newNorrønaFemund Warm1 Half-Zip Longsleeve Indigo Night MenMSRP 118,95 €95,15 €Available Sizes:MLXL
- -20%newNorrøna/29 Cotton Viking T-Shirt Winter Green WomenMSRP 48,95 €39,15 €Available Sizes:SML
- newNorrønaFemund Econyl70 6l Hip Bag Indigo Night88,95 €One size
- -20%newNorrønaFalketind Flex1 Light Shorts Gold Flame MenMSRP 128,95 €103,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Equaliser Merino T-Shirt Trooper MenMSRP 78,95 €63,15 €Available Sizes:MXL
- -20%newNorrønaFalketind Flex1 Shorts Caviar WomenMSRP 138,95 €111,15 €Available Sizes:ML
- -20%newNorrøna/29 Trucker Mesh Snap Back Cap Gold FlameMSRP 44,95 €35,95 €One size
- -20%newNorrønaFemund Light Cotton Shorts Winter Twig WomenMSRP 148,95 €119,15 €Available Sizes:SML
- -20%newNorrønaFemund Flex1 Lightweight Pants Indigo Night MenMSRP 188,95 €151,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Flex1 Pants Caviar MenMSRP 228,95 €183,15 €Available Sizes:MLXL
- -20%newNorrønaFalketind Equaliser Merino T-Shirt Paprika WomenMSRP 78,95 €63,15 €Available Sizes:SML
- -20%newNorrønaFalketind Warm2 Stretch Hood Fleece Jacket Snow White WomenMSRP 168,95 €135,15 €Available Sizes:SML
- -20%newNorrøna/29 Cotton Viking T-Shirt Calendula MenMSRP 48,95 €39,15 €Available Sizes:LXL
- -50%NorrønaFemund Light Blouse Grape Shake WomenMSRP 148,95 €74,45 €Available Sizes:S
- -50%NorrønaFemund Light Cotton Shorts Grape Shake MenMSRP 138,95 €69,45 €Available Sizes:XL
- -50%NorrønaSkibotn Flex1 Shorts Caviar MenMSRP 158,95 €79,45 €Available Sizes:S
- -50%NorrønaFjørå Flex1 Heavy Duty Shorts Indigo Night WomenMSRP 178,95 €89,45 €Available Sizes:XSS
- -50%NorrønaLofoten Gore-tex Insulated Ski Pants Festival Fuchsia WomenMSRP 548,95 €274,45 €Available Sizes:XS
- -50%NorrønaFalketind Alpha90 Insulated Zip Hood Fleece Jacket Trooper WomenMSRP 248,95 €124,45 €Available Sizes:S
- -50%NorrønaFalketind Thermo40 Hood Insulation Jacket Festival Fuchsia WomenMSRP 248,95 €124,45 €Available Sizes:L
- -62%NorrønaSvalbard Cotton Jacket Orange Alert / Rooibos Tea WomenMSRP 208,95 €80,00 €Available Sizes:S
- -50%NorrønaLofoten Gore-Tex Hardshell Jacket Oatmeal WomenMSRP 598,95 €299,45 €Available Sizes:L
- -50%NorrønaMøre Gore-Tex Salopette Ski Pants Oatmeal WomenMSRP 648,95 €324,45 €Available Sizes:L
- -50%NorrønaLyngen Equaliser Stretch Pants Twany Port WomenMSRP 298,95 €149,45 €Available Sizes:L



Why is Norrøna a WIR DENKEN UM brand?
It is Norrøna's conviction that sustainability is the only basis on which to run a business. As a WIR DENKEN UM brand, Norrøna stands out in the following ways:
- The company is committed to accountability throughout the supply chain
- It prides itself on fair purchasing coupled with environmentally friendly and resource-saving production
- Norrøna is a member of the Ethical Trade Initiative and promotes fair working conditions throughout the value chain
WITHOUT NATURE, THERE'S NO US!
Without the sustainable commitment of brands like Norrøna, the world cannot continue to exist in its usual form. "Norrøna's ambition is to be a leader in the outdoor industry in terms of ecological and social responsibility" - this is how the Norwegian company formulates its claim. Transparency is a decisive factor here. This is why Norrøna communicates its own goals and their implementation very openly. The NorrønasResponisbility Roadmap 2029 sets out 10 important goals that the brand is determined to achieve. One component of this roadmap is sustainable products: "We can't design fashion that will be 'out' in six months. That would not be a sustainable product. A high-quality, timeless design and a long service life are crucial when it comes to environmentally friendly and responsible textiles." Norrøna is therefore setting 2029 - the brand's 100th anniversary - as a deadline: "By then, we need a purpose-driven plan and must be able to act and change direction to preserve the future of our planet."

AN INNOVATIVE BRAND WITH TRADITIONAL ROOTS
Norrøna was the first company to launch the Gore-Tex jacket on the European market in 1979. However, the manufacture of products with the popular Gore-Tex membrane is just one of the many innovations of the Norwegian outdoor brand.
The first tunnel tent and the development of ergonomic standards for rucksacks can also be traced back to Norrøna 's innovative ideas.
Almost 40 years later, innovation is still an important part of the company today. The function of the products is always at the forefront, while the style and design of the functional clothing is kept minimalist. The weight of the various Norrøna items is also impressive due to its lightness .
The Norrøna range is based on the company's own design principle of Loaded Minimalism, but minimalist does not mean boring. The bold colors for which Norrøna is known make every item an eye-catcher.
In addition to innovation, tradition is also one of Norrøna's core values. The company has been family-owned since it was founded in 1929 and is currently managed by the fourth generation, Jørgen Jørgensen, the great-grandson and namesake of the founder.
Thissense of tradition is also evident in other areas, such as production.
The majority of the products are still made by hand - from design and cutting to sewing and gluing.

OUR OWN FACTORY & IN-HOUSE WORK
In 2020, Norrøna' s own factory was opened in Lithuania . It was built to make Norrøna's highly functional products even more sustainable. Norrøna's long-term vision is to automate more of its production. By moving the factories close to where they sell their products, the outdoor brand can shorten lead times and make production more flexible . This gives Norrøna the opportunity to respond quickly to high demand. At the same time, overproduction can be avoided. With the factory in Lithuania, the brand also wants to strive for the smallest ecological footprint , as solutions for the recycling of production waste will also be developed there.
At Norrøna, most of the work is done internally by dedicated Norrøna employees . The company has its own prototype factory right next to the office, where most of the products are developed on site: From fabric and clothing development to the design, construction and manufacture of the products. The internal ambassadors and employees even test the prototypes themselves. All marketing is also developed and implemented in-house by a Norrøna team. Most of the digital development of the systems, including the web store, is also carried out in-house. In this way, Norrøna ensures that not only the company itself remains in family hands, but that the entire Norrøna brand is shaped and further developed by its own team of employees
