Peak Performance

For more than 30 years Peak Performance, a team of talented skiers, has been developing clothing with the highest functionality and simple, modern design.

This brand has deserved our WIR DENKEN UM label. It honors particularly sustainable working companies. If you want to know more about the criteria of the label, get more information in our blog.

The history of Peak Performance began more than 30 years ago in the little mountain village Åre in the heart of the Swedish mountains. An exceptional team of talented skiers - including Stefan Engström, former professional skier, and ski magazine editor Peter Blom - decided to develop high functional ski clothing with modern design. The initial small production for family and friends quickly became a booming business: The whole world wanted Peak Performance! This lead to the creation of many different outdoor collections for women, men and kids, which include a wide selection of skiwear, fleece jackets, shorts and hoodies as well as training and running ware.

Peak Performance combines functionality and design

Peak Performance is now the largest manufacturer of leisure and outdoor apparel in Scandinavia, and the brand's products are well-known worldwide. Particularly popular are the various Heli lines which are adapted to the needs of touring skiers and free skiers. In combination with a down jacket, such as the Helium or the Frost Down jacket, these lines are also ideal for alpine skiing. For women, the ski jacket of the Blackburn line is also very popular, as it is characterized by a very feminine style and a warm down filling.

In addition to functionality and quality, the modern, timeless style is also crucial for Peak Performance. In addition to high-quality skiwear, which is developed in collaboration with professional skiers, the Swedish company also focuses on urban fashion for everyday life. Therefore, after 30 years of company history, a first design co-operation with the British fashion designer Nigel Cabourn, who is also an expert in the field of hard-wearing outdoor fashion, emerged.

©Ski Clothing by Peak Performance

Peak Performance - love for nature and sports

Not only love of sport but also love of nature plays a decisive role in the production of Peak Performance products. The Swedish outdoor company has set itself the task of preserving our environment in the long term and therefore relies on a sustainable production of its collections. The focus in this regard lies on environmentally-friendly production methods, the reduction of greenhouse gases, sustainable supply chains and repair services. Moreover, animal protection has top priority at Peak Performance. Suppliers of animal products such as down, feathers or wool are thoroughly tested and must comply with strict guidelines.

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