Mountain home. Family. Time. Discover
The best stories are those that tell of a great passion. Like the story of Sport Conrad - when Hans Conrad senior registered as a shoemaker in St. Johannisrain, the origin of Penzberg, in 1897. When his grandson - and today's senior boss - Dieter Conrad joins the company, the shoemaker's business develops into a retail business: as an enthusiastic ski racer, Dieter Conrad opens the first ski department in 1958.
30 years later, the 4th generation joins the family business with the siblings Hans Conrad and Christina Linder (née Conrad). The passion for mountaineering and experiencing nature had long been ignited. Stories are still told today about wild alpine tours, on foot, on skis or on bikes in the mountains.