Primus

Why is Primus a WIR DENKEN UM brand?

Primus, which belongs to the Fenix Group, seeks to be a leader in sustainable outdoor cooking in order to protect nature for future generations. As a WIR DENKEN UM brand, Primus stands out in the following ways:

- Primus is aware of the impact its operations have on the environment and is working to reduce its footprint
- It uses resource-saving sustainable packaging
- Primus products are manufactured in the company’s own production facility in Estonia

Primus: Today is a great day!

Primus believes that every day offers an adventure. The Swedish brand offers durable and innovative bottles and cooking accessories for a tasty outdoor meal – all developed in keeping with the philosophy of making products that reduce the need to buy new products. Primus seeks to be a leader in sustainable outdoor cooking: “The development of renewable fuels, increased recyclability and the use of environmentally friendly and sustainable materials are critical to achieving this aim." Almost all the stoves are manufactured in the production facility in Estonia. This ensures high product quality and enables eco-friendly transport by ship. Products and components are designed with an eye to efficient transport — so they can be stacked, for example. Primus supports certified environmental projects in India to offset the CO2 emitted by cartridges and gas in connection with its products.