Head

As a global brand with a wide range of products for top athletes and passionate sportspeople, Head focuses on high-performance equipment and on making the company more sustainable.

Head Highlights

AttackA lightweight and compact all-mountain binding that offers control, performance and easy handling.

BootsThe best support and comfort for your adventures – get the latest boots.

More about Head

Why is Head a WIR DENKEN UM brand?

Head has been pursuing a worldwide environmental programme since 2007 and works together with the non-profit organisation Cool Earth. As a WIR DENKEN UM brand, Head is characterised above all by the following points:

- The company is committed to responsibility throughout the supply chain

- The company pursues an environmentally friendly, resource-saving production policy

- Head has been a partner of the Cool Earth Initiative since 2007

Leave nothing but Footprints

For decades, the Head brand has stood for outstanding quality, high-end products and a certain winning mentality: "We are proud of our racing DNA, which is reflected in strong results and performances in the World Cup. Sustainability goes hand in hand with high-end products. For us, it's not about what we do - but how we do it. Sustainability and environmentally conscious work is an incredibly important topic in the sports and outdoor industry. For this reason, we try to redefine our standards in this area year after year and raise them to new levels. This is how we do our part to preserve nature and the snowy mountain landscapes we all love." Specifically, Head takes a circular approach, working to improve all facets of the business, including product design, manufacturing and supply chains. Head has supported the global environmental organisation Cool Earth since 2007, which has resulted in a worldwide environmental programme.

The Who is Who of world class athletes

If you think about premium sports articles, Head has to pop up in your mind! Founded in 1947, Head is considered as a leading manufacturer of high-quality and high-performance sports gear. Quality and performance are thus key factors in all Head equipment. And, as it’s often the case, the promise of quality spreads like a wildfire, especially in the competitive world of pro-sports. No wonder that Head is highly appreciated among countless high-profile athletes, who confidently represent the brand’s gear in their respective sports.

For several decades, Olympic gold medalists, World Champions, and countless overall World Cup winners have been relying on the gear of the worldwide renowned brand. Among the many sports celebrities are Aksel Lund Svindal, Wendy Holdener, Ted Ligety, and Kjetil Jansrud, only to name a few. Alongside winter sports, tennis is a key market for the company from the Bregenz Forest. World class tennis players such as Novak Djokovic, Alexander Zverev and Cori Gauff, rely on Head’s gear. Besides winter sports and tennis, Head meanwhile also crafts high-quality products for other sports. Among those are squash, badminton, and diving.

However, Head looks way beyond the realm of world class sports. After all, the philosophy of the Vorarlberg (Austrian state) based company is to not only bring pro-athletes to the next level, but to also make spare time sportsmen and -women a little better in their respective discipline(s).

Innovations equal market leadership: WE MAKE THE EQUIPMENT – YOU MAKE HISTORY!

Ever since the company was founded, Head has been shining due to ongoing innovations and the most high-quality technologies. The newest products featuring the latest technologies have been the standard with Head for several decades. So, it should come as no surprise that Head belongs to the high-end suppliers in its key sectors. While Head, in terms of tennis, has specialised in crafting rackets, balls, accessories, and sportswear, the focus concerning winter sports especially lies on the realms of skis, snowboards, ski apparel, ski boots, and bindings. In terms of bindings, Head cooperates with Tyrolia, a successful manufacturer that, among others also teams up with Fischer.

Without any hesitation, you can consider Head as being one of the absolute market leaders in winter sports. Since 1995, Johan Eliasch has been leading the company’s charts as its CEO. However, the modern-day successful brand was founded in the middle of the last century by Howard Head. Head developed and produced the first sandwich ski ever. This extraordinarily innovative ski shape immediately had a huge impact due to its metal interior and – to this very day – is considered as the standard bearer in countless high-end skis of all leading ski manufacturers.

It is a natural thing for a leading brand in terms of innovations and technologies, to not rest on what has been. This is why Head doesn’t stop to keep exciting the market with high-end equipment and new products. The best examples for that may be the ski boot fitting concept Liquid Fit and the introduced Kore freeride series. Especially the Kore models have managed to conquer the market in lightning speed and thus brought Head to a whole new level in the freeride sector within a very short time span. It is exactly this permanent drive to improve materials and raw materials alike, that is responsible for the increase of performance and creation of recipes for success. This drive is a huge part of Head having become a global player in winter sports and beyond. So, why wouldn’t you trust and rely on this exact quality and performance? WE MAKE THE EQUIPMENT – YOU MAKE HISTORY!

©Josef Mallaun