Fjällräven

Functional, durable and timeless: this is what outdoor clothing and equipment from Fjällräven stands for - and some designs have already developed cult character. Designed so that people can enjoy them for generations to come.

- newFjällrävenAbisko Lite T-Shirt Chalk Rose Women54,95 €Available Sizes:SML
- newFjällrävenStina Pants Black Women159,95 €Available Sizes:36384042
- newFjällrävenVardag Långtradarkeps Cap Dark Navy44,95 €Available Sizes:LXL
- newFjällrävenFjällblomster Logo T-Shirt Ultramarine Women54,95 €Available Sizes:SML
- newFjällrävenAbisko Wool Fox T-Shirt Black-iron Grey Women74,95 €Available Sizes:SML
- -9%newFjällrävenAbisko Day Hike Tank Top Ultramarine WomenMSRP 54,95 €49,95 €Available Sizes:SML
- newFjällrävenVardag Dungaree Pants Dusty Rose Women199,95 €Available Sizes:SML
- newFjällrävenCanvas Belt Dark Navy39,95 €One size
- newFjällrävenKånken Hip Bag Light Oak59,95 €One size
- newFjällrävenFjällräven Logo T-Shirt Ochre Men49,95 €Available Sizes:MLXL
- -35%newFjällrävenAbisko Lite Short Trekking Pants Light Olive WomenMSRP 199,95 €129,95 €Available Sizes:363840
- newFjällrävenArctic Fox T-Shirt Laurel Green Men54,95 €Available Sizes:MLXL
- newFjällrävenAbisko Lite T-Shirt Ultramarine Women54,95 €Available Sizes:SML
- -12%newFjällrävenSten Jacket Dark Navy MenMSRP 249,95 €219,95 €Available Sizes:MLXL
- newFjällrävenFjällräven Logo Cap Black44,95 €Available Sizes:LXLS/M
- newFjällrävenÖvik Lite Shirt Green / Dark Navy Men89,95 €Available Sizes:MLXLXXL
- newFjällrävenVidda Pro Lite Pants Dark Navy Men189,95 €Available Sizes:48505254
- -35%newFjällrävenAbisko Lite Regular Trekking Pants Dark Grey WomenMSRP 199,95 €129,95 €Available Sizes:3436384042
- -33%newFjällrävenBarents Pro Pants Chestnut-Timber Brown MenMSRP 179,95 €119,95 €Available Sizes:4648505254
- newFjällrävenFox Boxy Logo T-Shirt Flame Orange Women49,95 €Available Sizes:SML
- newFjällrävenÖvik Lite Shirt Dark Navy / Dawn Blue Men89,95 €Available Sizes:MLXL2XL
- newFjällrävenHigh Coast Crossbody Bag Dawn Blue69,95 €One size
- newFjällrävenAbisko Sun Hoodie Ultramarine Women99,95 €Available Sizes:SML
- newFjällrävenÖvik Travel Shirt Indigo Blue / Dark Navy Men89,95 €Available Sizes:MLXLXXL
- -7%newFjällrävenAbisko Wool Classic T-Shirt Laurel Green MenMSRP 74,95 €69,95 €Available Sizes:MLXL
- newFjällrävenKarl Pro Zip-Off Pants Savanna Men189,95 €Available Sizes:48505254
- -15%newFjällrävenVardag Sweatshirt Flame Orange WomenMSRP 99,95 €84,95 €Available Sizes:XSSML
- newFjällrävenKaipak Pants Uncle Blue / Dark Grey Men179,95 €Available Sizes:4648505254
- newFjällrävenKånken Backpack Ultramarine99,95 €One size
- -20%newFjällrävenÖvik Lite Blouse Dusty Rose WomenMSRP 99,95 €79,95 €Available Sizes:SML
- newFjällrävenHigh Coast Wind Jacket Dusty Rose Women209,95 €Available Sizes:SML
- -17%newFjällräven1960 Logo Badge Sweatshirt Chalk White WomenMSRP 119,95 €99,95 €Available Sizes:SML
- newFjällrävenHigh Coast Foldsack 24 Backpack Black109,95 €One size
- newFjällrävenVardag Dungaree Pants Black Women199,95 €Available Sizes:SML
- newFjällrävenHigh Coast Foldsack 24 Backpack Dawn Blue109,95 €One size
- newFjällrävenHigh Coast Pocket Bag Black49,95 €One size
- newFjällrävenVidda Pro Lite Pants Laurel Green Men189,95 €Available Sizes:48505254
- newFjällrävenHigh Coast Bag Black59,95 €One size
- newFjällrävenKånken Hip Bag Pink59,95 €One size
- newFjällrävenCanvas Belt Light Khaki39,95 €One size
- newFjällrävenHigh Coast Crossbody Bag Black69,95 €One size
- newFjällrävenFjällräven Långtradarkeps Cap Green44,95 €Available Sizes:LXL
- newFjällrävenAbisko Midsummer Shorts Dusty Rose Women129,95 €Available Sizes:36384042
- newFjällrävenHelags Cap Light Olive44,95 €Available Sizes:LXLS/M
- -9%newFjällrävenÖvik Travel Shirt Dark Navy / Patina Green MenMSRP 109,95 €99,95 €Available Sizes:MLXL2XL
- newFjällrävenSten Jacket Green Men249,95 €Available Sizes:LXL
- newFjällrävenArctic Fox T-Shirt Dusk Men54,95 €Available Sizes:ML
- newFjällrävenVardag Rain Parka Dawn Blue Women379,95 €Available Sizes:SML
- newFjällrävenAbisko Midsummer Pants Black Women189,95 €Available Sizes:36384042
- newFjällrävenAbisko Midsummer Shorts Savanna / Light Olive Men129,95 €Available Sizes:48505254
- -16%newFjällrävenVardag Rain Parka Flame Orange WomenMSRP 379,95 €319,95 €Available Sizes:SML
- -8%newFjällrävenHemp Blend T-Shirt Black WomenMSRP 59,95 €54,95 €Available Sizes:SML
- newFjällrävenAbisko Wool Classic T-Shirt Dark Navy Men74,95 €Available Sizes:MLXL
- newFjällrävenKarl Pro Shorts Dark Navy Men109,95 €Available Sizes:4648505254
- newFjällräven1960 Logo Badge Sweatshirt Dawn Blue Women119,95 €Available Sizes:SM
- -10%newFjällrävenWalk With Nature T-Shirt Flame Orange WomenMSRP 49,95 €44,95 €Available Sizes:SML
- -12%newFjällrävenAbisko Fjäll Dress Black WomenMSRP 169,95 €149,95 €Available Sizes:SML
- newFjällrävenStina Jacket Dusty Rose Women239,95 €Available Sizes:SML
- -23%newFjällrävenHigh Coast Pack Shirt Laurel Green MenMSRP 129,95 €99,95 €Available Sizes:MLXL
- newFjällrävenWalk With Nature T-Shirt Ultramarine Women49,95 €Available Sizes:SML
- newFjällrävenFox Boxy Logo T-Shirt Chalk White Women49,95 €Available Sizes:SML
- newFjällrävenKarl Pro Pants Dark Navy Men169,95 €Available Sizes:4648505254
- newFjällrävenLush Logo T-Shirt Ultramarine Women49,95 €Available Sizes:SML
- newFjällrävenStina Jacket Black Women239,95 €Available Sizes:SM
- newFjällrävenÖvik Hemp Blouse Dusty Rose Women99,95 €Available Sizes:SML
- newFjällrävenHigh Coast Cool T-Shirt Dusty Rose Women59,95 €Available Sizes:SML
- newFjällrävenAbisko Trekking Shirt Dark Navy Men129,95 €Available Sizes:MLXL
- -17%newFjällrävenHigh Coast Lite Dress Ultramarine WomenMSRP 119,95 €99,95 €Available Sizes:SML
- newFjällrävenReversible Bucket Hat Dusty Rose / Fossil54,95 €Available Sizes:S/M
- newFjällrävenÖvik Hemp Camp Blouse Dark Grey Women109,95 €Available Sizes:SML
- newFjällrävenKaipak Pants Laurel Green / Deep Forest Men179,95 €Available Sizes:46S4648S48



Why is Fjällräven a WIR DENKEN UM brand?
The Swedish brand attaches great importance to a responsible approach to people, animals and nature and promotes awareness for a mindful use of the outdoor habitat. As a WIR DENKEN UM brand, Fjällräven is characterised above all by the following points:
- The company is committed to responsibility throughout the supply chain
- The company pursues an environmentally friendly, resource-saving production policy
- The company is actively committed to environmental protection and promotes environmental projects
Outdoor gear for generations
Since 1960, Fjällräven designs have focused on durability - the most important aspect of sustainability, but one that often receives less attention. A well-worn jacket is full of memories and a blessing for the environment: "We design products that - with little care - last a lifetime. We use materials that are durable. We develop products that are easy to repair. And we design timeless clothing that doesn’t go out of fashion."
In addition, the focus is on functionality - and the balance between functionality and environmental impact is important. For example, Fjällraven uses Eco-Shell, a PFC-free, breathable and waterproof material. Fjällraven’s main material, G-1000, a breathable, waxed - and thus water-repellent - cotton-polyester fabric, is now available in an eco-version: made from organic cotton and recycled polyester. Incidentally, the Swedish brand’s goal is "to inspire more people to enjoy nature and at the same time leave the warehouse in a better condition than they found it".

A little boy with innovative ideas
The history of Fjällräven begins in 1950 in the small town of Örnsköldsvik in Sweden, where the 14-year-old Åke Nordin and a friend went on a hike and noticed that the backpack is not as comfortable as it should be. Åke Nordin then decided to design his own model.
The wooden frame ensures a better weight distribution and a better ventilation. The first interested people were Sami reindeer owners. Since they are usually on the road for a very long time, it was especially convenient for them that this backpack is comfortable to wear even under heavy loads. When Åke Nordin completed his compulsory military service, he realized that not even the country’s leading elite federation had equipment that would satisfy the requirements. And so he decided, 10 years after his hike and the first ideas for backpacks, to found the company Fjällräven.
From the studio appartement to the stores of more than 20 countries
At the beginning the headquarter of the brand Fjällräven was a one-room apartment of the family in the suburb of Örnsköldsvik. Since then, many years have passed by, and Fjällräven has been successfully on the market for more than 60 years. The Swedish outdoor equipment manufacturer Fjällräven is still facing the same challenges: innovative and clever solutions, continuous improvement of materials, less weight and more freedom of movement.
Fjällräven does not follow fleeting trends. The brand can be recognized by the small fox, its functionality, durability and the perfect fit. Fjällräven’s products are now sold in more than 20 countries. Some - such as the Greenland jacket, the Vidda pants, the Kånken backpack and the Expedition down jacket - have developed over the years into genuine classics in the outdoor world. The manufacturer is constantly working on the development of materials, solutions and designs for new favorites - especially in outdoor apparel.

The guiding principle of the brand - pure nature
Fjällräven wants to develop outdoor equipment, which makes nature experience up close. Nature is an important point that marks and inspires the whole brand. Because when you are on the road in nature, you can see exactly what is missing or what can be improved and that is how the best ideas for new innovations come about.
The nature also plays an important role in the production of the products. Therefore, protection of the environment is an important issue for Fjällräven. In doing so, the company wants to keep the negative environmental impacts of its activities as low as possible. This is the only way to ensure that the following generations can enjoy the beauty of untouched nature as well. Fjällräven tries to select suitable raw materials and to reduce the consumption of water, energy and chemicals. Animal protection also plays an important role, therefore, the process of extracting down is one of the most rigorous of the outdoor industry.
In addition, Fjällräven introduced The Fjällräven Way in 2013. This is an initiative that sets guidelines for sustainability. The symbol of the initiative is a compass. In the same way as there are four cardinal points, the compass has four trading directions which are of great importance. The N stands for Nature & Environment, the E for Economy, the S for Social Responsibility and the W for Wellbeing. With the products of Fjällräven you will be optimally equipped and get new and improved innovations. Besides, you are doing something good for the environment.
