Fjällräven

Functional, durable and timeless: this is what outdoor clothing and equipment from Fjällräven stands for - and some designs have already developed cult character. Designed so that people can enjoy them for generations to come.

- FjällrävenTotepack No.1 Bag Super Grey129,95 €One size
- - 50 %FjällrävenÖvik Heavy Flannel Shirt Peach Sand-Desert Brown WomenMSRP 109,95 €54,95 €Available Sizes:XS
- FjällrävenKånken Backpack Terracotta Brown94,95 €One size
- - 50 %FjällrävenStina Pants Buckwheat Brown WomenMSRP 159,95 €79,95 €Available Sizes:3444
- - 50 %FjällrävenVardag Pile Fleece Jacket Mais Yellow WomenMSRP 179,95 €89,95 €Available Sizes:M
- - 50 %FjällrävenVardag Pile Fleece Jacket Aloe Green WomenMSRP 179,95 €89,95 €Available Sizes:L
- FjällrävenKånken Backpack Light Oak94,95 €One size
- - 50 %FjällrävenÖvik Heavy Flannel Shirt Buckwheat Brown-Autumn Leaf MenMSRP 109,95 €54,95 €Available Sizes:S
- FjällrävenHigh Coast Pocket Bag Patina Green29,95 €One size
- FjällrävenHigh Coast Hip Bag Patina Green39,95 €One size
- FjällrävenHigh Coast Pocket Bag Shark Grey29,95 €One size
- FjällrävenHigh Coast Pocket Bag Black29,95 €One size
- FjällrävenKånken Backpack Navy94,95 €One size
- - 50 %FjällrävenÖvik Cable Knit Roller Neck Pullover Flint Grey WomenMSRP 229,95 €114,95 €Available Sizes:SML
- - 30 %FjällrävenCanvas Belt Dark OliveMSRP 29,95 €20,95 €One size
- - 50 %FjällrävenKaipak Curved Pants Black WomenMSRP 179,95 €89,95 €Available Sizes:38
- FjällrävenKånken Backpack Blue Ridge94,95 €One size
- newFjällrävenCanvas Belt Light Khaki34,95 €One size
- - 50 %Fjällräven1960 Logo T-Shirt Spicy Orange WomenMSRP 39,95 €19,95 €Available Sizes:S
- FjällrävenKånken Backpack Ochre94,95 €One size
- - 50 %FjällrävenHigh Coast Wind Jacket Spicy Orange WomenMSRP 199,95 €100,00 €Available Sizes:L
- FjällrävenGreenland Wax Care Product9,95 €Basic price: 110.56 € / KilogrammOne size
- FjällrävenVardag Långtradarkeps Cap Green34,95 €Available Sizes:L/X S/M
- FjällrävenForest Mirror T-Shirt Navy Men44,95 €Available Sizes:SMLXL
- Fjällräven1960 Logo Långtradarkeps Cap Buckwheat Brown34,95 €Available Sizes:LXLS/M
- FjällrävenCanvas Belt Dark Grey24,95 €One size
- FjällrävenForest Mirror T-Shirt Grey Men44,95 €Available Sizes:ML
- newFjällräven1960 Logo T-Shirt Chalk White Men49,95 €Available Sizes:SMLXL
- FjällrävenHigh Coast Hip Bag Ochre39,95 €One size
- newFjällrävenAbisko Wool Classic T-Shirt Dawn Blue Men74,95 €Available Sizes:MLXL
- newFjällräven1960 Logo Långtradarkeps Cap Patina Green44,95 €Available Sizes:LXLS/M
- newFjällrävenAbisko Hike Pants Dark Navy Men179,95 €Available Sizes:4648505254
- newFjällrävenHigh Coast Windbreaker Patina Green / Navy Men209,95 €Available Sizes:MLXL
- FjällrävenHigh Coast Cool T-Shirt Patina Green Women49,95 €Available Sizes:XSSML
- FjällrävenHigh Coast Pocket Bag Rowan Red29,95 €One size
- newFjällrävenStina Casual Jacket Terracotta Brown Women219,95 €Available Sizes:XSSML
- newFjällräven1960 Logo T-Shirt Mais Yellow Women49,95 €Available Sizes:XSSML
- newFjällrävenVardag Casual Jacket Desert Brown Women209,95 €Available Sizes:SML
- newFjällrävenAbisko Sun Hat Jade Green54,95 €Available Sizes:LXLS/M
- newFjällrävenFox T-Shirt Dawn Blue Men49,95 €Available Sizes:SMLXL
- newFjällrävenLogo Sweatshirt Dawn Blue / Terracotta Brown Women119,95 €Available Sizes:XSSML
- newFjällrävenHelags Cap Light Olive44,95 €Available Sizes:LXLS/M
- newFjällrävenVardag Långtradarkeps Cap Dark Navy44,95 €Available Sizes:LXLS/M
- FjällrävenSambava Shade Shorts Dark Grey Men109,95 €Available Sizes:4648505254
- newFjällrävenÖvik Poloshirt Clay Blue Men94,95 €Available Sizes:MLXL
- newFjällrävenSunrise T-Shirt Chalk White Women49,95 €Available Sizes:SML
- FjällrävenHigh Coast Hip Bag Navy39,95 €One size
- newFjällrävenSten Casual Jacket Dark Navy Men229,95 €Available Sizes:MLXL
- newFjällräven1960 T-Shirt Patina Green Men49,95 €Available Sizes:MLXL
- newFjällrävenKaipak Pants Uncle Blue / Dark Grey Men179,95 €Available Sizes:46485052
- newFjällrävenAbisko Trekking Shirt Patina Green Men129,95 €Available Sizes:MXL
- FjällrävenSambawa Shade Shorts Dark Navy Men109,95 €Available Sizes:46485052
- FjällrävenKarl Pro Shorts Dark Navy Men109,95 €Available Sizes:4648505254
- newFjällrävenVardag Sweatshirt Palm Green Men99,95 €Available Sizes:SMLXL
- newFjällrävenHelags Cap Uncle Blue44,95 €Available Sizes:LXLS/M
- newFjällrävenAbisko Midsummer Pants Jade Green / Patina Green Women189,95 €Available Sizes:36384042
- newFjällrävenÖvik Travel Shirt Dark Navy / Patina Green Men109,95 €Available Sizes:MLXL
- newFjällrävenKarl Pro Zip-Off Pants Savanna Men189,95 €Available Sizes:4648505254
- newFjällrävenÖvik Fleece Jacket Navy Men169,95 €Available Sizes:MLXL
- newFjällrävenAbisko Wool Classic T-Shirt Patina Green Men74,95 €Available Sizes:MLXL
- newFjällrävenKånken Backpack Kantarell99,95 €One size
- newFjällrävenAbisko Cool Shirt Patina Green / Dark Navy Men94,95 €Available Sizes:MLXL
- FjällrävenKånken Backpack Fog / Pink94,95 €One size
- FjällrävenÖvik Poloshirt Navy Men79,95 €Available Sizes:MLXL
- newFjällrävenHigh Coast Bag Rowan Red49,95 €One size
- newFjällrävenStina Pants Indigo Blue Women159,95 €Available Sizes:3436384042
- newFjällrävenStina Casual Jacket Indigo Blue Women219,95 €Available Sizes:SML
- newFjällrävenVardag Sweatshirt Black Men99,95 €Available Sizes:SMLXL
- newFjällrävenAbisko Hike Pants Patina Green Men179,95 €Available Sizes:4648505254
- FjällrävenHigh Coast Pocket Bag Green29,95 €One size
- FjällrävenHigh Coast Hip Bag Black39,95 €One size
- newFjällrävenStina Casual Jacket Green Women219,95 €Available Sizes:SML



Why is Fjällräven a WIR DENKEN UM brand?
The Swedish brand attaches great importance to a responsible approach to people, animals and nature and promotes awareness for a mindful use of the outdoor habitat. As a WIR DENKEN UM brand, Fjällräven is characterised above all by the following points:
- The company is committed to responsibility throughout the supply chain
- The company pursues an environmentally friendly, resource-saving production policy
- The company is actively committed to environmental protection and promotes environmental projects
Outdoor gear for generations
Since 1960, Fjällräven designs have focused on durability - the most important aspect of sustainability, but one that often receives less attention. A well-worn jacket is full of memories and a blessing for the environment: "We design products that - with little care - last a lifetime. We use materials that are durable. We develop products that are easy to repair. And we design timeless clothing that doesn’t go out of fashion."
In addition, the focus is on functionality - and the balance between functionality and environmental impact is important. For example, Fjällraven uses Eco-Shell, a PFC-free, breathable and waterproof material. Fjällraven’s main material, G-1000, a breathable, waxed - and thus water-repellent - cotton-polyester fabric, is now available in an eco-version: made from organic cotton and recycled polyester. Incidentally, the Swedish brand’s goal is "to inspire more people to enjoy nature and at the same time leave the warehouse in a better condition than they found it".

A little boy with innovative ideas
The history of Fjällräven begins in 1950 in the small town of Örnsköldsvik in Sweden, where the 14-year-old Åke Nordin and a friend went on a hike and noticed that the backpack is not as comfortable as it should be. Åke Nordin then decided to design his own model.
The wooden frame ensures a better weight distribution and a better ventilation. The first interested people were Sami reindeer owners. Since they are usually on the road for a very long time, it was especially convenient for them that this backpack is comfortable to wear even under heavy loads. When Åke Nordin completed his compulsory military service, he realized that not even the country’s leading elite federation had equipment that would satisfy the requirements. And so he decided, 10 years after his hike and the first ideas for backpacks, to found the company Fjällräven.
From the studio appartement to the stores of more than 20 countries
At the beginning the headquarter of the brand Fjällräven was a one-room apartment of the family in the suburb of Örnsköldsvik. Since then, many years have passed by, and Fjällräven has been successfully on the market for more than 60 years. The Swedish outdoor equipment manufacturer Fjällräven is still facing the same challenges: innovative and clever solutions, continuous improvement of materials, less weight and more freedom of movement.
Fjällräven does not follow fleeting trends. The brand can be recognized by the small fox, its functionality, durability and the perfect fit. Fjällräven’s products are now sold in more than 20 countries. Some - such as the Greenland jacket, the Vidda pants, the Kånken backpack and the Expedition down jacket - have developed over the years into genuine classics in the outdoor world. The manufacturer is constantly working on the development of materials, solutions and designs for new favorites - especially in outdoor apparel.

The guiding principle of the brand - pure nature
Fjällräven wants to develop outdoor equipment, which makes nature experience up close. Nature is an important point that marks and inspires the whole brand. Because when you are on the road in nature, you can see exactly what is missing or what can be improved and that is how the best ideas for new innovations come about.
The nature also plays an important role in the production of the products. Therefore, protection of the environment is an important issue for Fjällräven. In doing so, the company wants to keep the negative environmental impacts of its activities as low as possible. This is the only way to ensure that the following generations can enjoy the beauty of untouched nature as well. Fjällräven tries to select suitable raw materials and to reduce the consumption of water, energy and chemicals. Animal protection also plays an important role, therefore, the process of extracting down is one of the most rigorous of the outdoor industry.
In addition, Fjällräven introduced The Fjällräven Way in 2013. This is an initiative that sets guidelines for sustainability. The symbol of the initiative is a compass. In the same way as there are four cardinal points, the compass has four trading directions which are of great importance. The N stands for Nature & Environment, the E for Economy, the S for Social Responsibility and the W for Wellbeing. With the products of Fjällräven you will be optimally equipped and get new and improved innovations. Besides, you are doing something good for the environment.
