The history of Fjällräven begins in 1950 in the small town of Örnsköldsvik in Sweden. This year, the 14-year-old Åke Nordin and a friend broke up on a hike and noticed that the backpack is not as comfortable as it should be.
This brand has deserved our WIR DENKEN UM label. It honors particularly sustainable working companies. If you want to know more about the criteria of the label, get more information in our blog.