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About Norrona
Founded in 1929, the Norwegian premium outdoor brand is now in its fourth generation. Based on the core values of quality, function, design and sustainability, Norrøna develops high-quality outdoor products that are designed to last. In Germany, the brand first made a name for itself with the 2004 introduced lofoten collection. With its striking color blocking, casual cuts and functionality, lofoten set new standards. The Norwegian brand summarizes its design principle under the term Loaded Minimalism™: According to this, Norrøna products have a clean design with all the critical details to withstand rough conditions, but at the same time are free of gimmicks. This results in high-quality clothing, robust equipment and accessories that are used for generations.
Norrøna’s CSR strategy
With the Sustainability Roadmap in 2014, the Norwegians made their efforts in the areas of environmental protection and social responsibility public for the first time. Since then, the brand has documented the progress, the challenges, and the achievements transparently on its website. The roadmap from 2014 includes points such as the environmentally friendly commute of employees, the use of organic cotton, RDS-certified down and recycled materials and the gradual avoidance of PFCs. Another important element on the way to responsible management is the certification of products and processes by trustworthy, independent companies.
“To be able to make products that don’t hurt the environment is important for me also, so I can sleep well at night”
Jørgen Jørgensen, CEO
The ten goals of the Norrøna Responsibility Roadmap 2029
In order to consistently continue on the path to becoming a more responsible, sustainable company, the premium brand has set itself ten ambitious goals in the area of responsibility standards for its centenary in 2029. These extend across the entire value chain and are intended to further reduce the impact on the environment and society:
- Climate neutrality by 2029: Reduction of the CO2 footprint to zero
- 100% responsible materials
- Zero waste strategy
- 100% of products will respect proper land use and biodiversity
- 100% of the products respect the freedom of animals
- 100% of products are transparent, traceable and accountable
- Zero hazardous chemicals
- 100% transparency and exemplary working conditions for all workers
- 100% of employees will have their voices heard
- 100% of sales will provide 1% for the preservation of the environment (1% for Nature Initiative)
“Since establishing our responsibility roadmap in 2014, Norrøna has embarked on a journey to improve as a business and make the least amount of impact across our industry and on our environment. Creating products makes an impact, but our aim is to find solutions we can implement both internally and externally with partners like suppliers, as well as other brands, to minimize these impacts. This includes producing the most durable products, built with tested materials with the lowest environmental impact, offering repairs when needed and creating the least amount of waste in the process.”
Brad Boren, Chief Sustainability Officer and Director of Innovation at Norrøna
Details of the Norrøna Responsibility Roadmap 2029 can be found at norrona.com.
Local Production: New factory in Lithuania
The outdoor brand has always developed its own products: a team of experts designs and constructs prototypes at the company’s headquarters in Oslo, which are then extensively tested by employees and athletes. This results in products with the highest design standards and the best quality.
In order to produce even more sustainably and flexibly, the brand opened its own factory in Kaunas, Lithuania, in April 2020. There, the brand produces clothing from European fabrics. With a production site close to the customer, the factory can also react more quickly to market demand, thereby preventing overproduction. At the site, attempts are made to keep the environmental impact as low as possible: special solutions recycle leftovers from clothing.
The Norrøna Lines
Tamok, Lyngen, Lofoten – Norway connoisseurs know that the individual lines of the brand are named after regions, towns or iconic landmarks that stand for a certain sport. In our shop you will find a large selection of Norrøna products from the most popular lines for your outdoor adventures.
Tamok
Named after the Tamok Valley near Tromsø, this collection is all about backcountry freestyle. This means longer cuts, a muted colour palette and all the features you need to have fun in the powder. Brand new this season is the use of the more environmentally friendly GORE-TEX ePe (expanded polyethylene) membrane. The membrane is completely free of PFAS – perfluorinated and polyfluorinated chemicals – which are harmful to the environment and human health. The materials used are Oeko-Tex® and bluesign® certified. Read more about Tamok on Norrøna’s website.
Lofoten
This is the freeride line that made the brand famous in our latitudes. And not without reason, because the garments are characterized by a smart color concept, superior functionality and high durability, well-suited for freeride missions.
Lyngen
Specially designed to meet the needs of ski mountaineers, the line includes products that find the so-called sweet spot between durability and light weight. As is typical for the Norwegians, this line is also visually inspired by freeride apparel.
Falketind
The most versatile collection in the Norrøna range — these products are suitable for all kinds of outdoor adventures, are light and durable and can be used all year round.
