Salomon

Why is Salomon a WIR DENKEN UM brand?

The company belonging to the Amer Sports Group has embarked on a challenging sustainability path with its Play Minded Program. As a WIR DENKEN UM brand, Salomon stands out in the following ways:  

- The company is committed to accountability throughout the supply chain

- It is aware of the impact its operations have on the environment and is a bluesign system partner

- Salomon promotes fair working conditions, belongs to the Fair Labor Association and the Sustainable Apparel Coalition and is a signatory of the United Nations Fashion Industry Charter for Climate Action     

Salomon: Full speed ahead until 2025

Solomon's motivation is to enrich people's lives through sports and to demonstrate that "we need to play responsibly." To help preserve our natural habitat, Salomon has set up a unique sustainability program, the Play Minded Program. CEO of Salomon Jean-Marc Pambet explains the goal like this: “... I clearly confirm our intent to deliver this growth while reducing our environmental impact and contributing to social development." The program focuses on the company's immediate and long-term goals and intentions in several areas with regard to more sustainable business and is divided into four key areas: the toys (the products themselves), the toymakers (the people who make the products), the playgrounds (the places where the sports are engaged in) and the players (the people making up the various outdoor sports communities). Highly technical designs pose distinct challenges, especially when it comes to winter sports gear. The S/MAS eSkin cross-country ski with a core made from recycled plastic bottles represents a veritable milestone.