Kari Traa
"Free your spirit" stands for the personal philosophy of ski legend and founder Kari Traa – but also for the style of her brand’s sportswear and its sustainable orientation.
- - 50 %Kari TraaOldina Parka WGrey WomenMSRP 378,95 €189,45 €Available Sizes:L
- - 50 %Kari TraaNora 2.0 4in Shorts Bee WomenMSRP 54,95 €27,45 €Available Sizes:SML
- newKari TraaNora 2.0 Tee T-Shirt Pastel Light Blue Women38,95 €Available Sizes:SML
- newKari TraaSanne Sun Hoodie Light Dusty Pink Women88,95 €Available Sizes:SML
- newKari TraaNora 2.0 Longsleeve Pastel Light Blue Women48,95 €Available Sizes:SML
- - 50 %Kari TraaSigne Parka Slate WomenMSRP 138,95 €69,45 €Available Sizes:SM
- newKari TraaNora 2.0 Tank Top Pastel Dusty Pink Women34,95 €Available Sizes:SML
- newKari TraaHerre Coat Pastel Light Blue Women278,95 €Available Sizes:SML
- newKari TraaThalena Fleece Jacket Dark Dusty Orange Pink Women68,95 €Available Sizes:SML
- newKari TraaThale Jogger Pants Midtone Sand Grey Women98,95 €Available Sizes:SML
- - 40 %Kari TraaFryd Baselayer Longsleeve Sage WomenMSRP 58,95 €35,35 €Available Sizes:ML
- Kari TraaJulie High Capri 3/4 Tights Black Women53,95 €Available Sizes:S
- - 50 %Kari TraaFantastisk Baselayer Pants RDGrey WomenMSRP 48,95 €24,50 €Available Sizes:L
- - 50 %Kari TraaVilde Running Tights Murk WomenMSRP 68,95 €34,45 €Available Sizes:S
- newKari TraaNora 2.0 Tee T-Shirt Peach Pink Women38,95 €Available Sizes:SML
- newKari TraaNora 2.0 Tank Top Pastel Light Blue Women34,95 €Available Sizes:SML
- - 50 %Kari TraaLounge Crew Pullover Bee WomenMSRP 58,95 €29,45 €Available Sizes:S
- newKari TraaRothe Vest Off White Women78,95 €Available Sizes:ML
- - 50 %Kari TraaThale Tights Moon WomenMSRP 68,95 €34,45 €Available Sizes:SL
- - 50 %Kari TraaVilde Tights Moon WomenMSRP 68,95 €34,45 €Available Sizes:SML
- - 50 %Kari TraaBryn L Coat Moon WomenMSRP 178,95 €89,45 €Available Sizes:L
- newKari TraaRothe Vest Dusty Yellow Women78,95 €Available Sizes:SML
- - 50 %Kari TraaRøthe Windbreaker Taupe WomenMSRP 134,95 €67,45 €Available Sizes:SML
- - 40 %Kari TraaRose Hood Baselayer Longsleeve Syru WomenMSRP 128,95 €77,35 €Available Sizes:S
- - 31 %Kari TraaRose Skiing Socks Tau WomenMSRP 22,95 €15,95 €Available Sizes:37
- newKari TraaSummer Wool Longsleeve Light Dusty Pink Women83,95 €Available Sizes:SML
- - 50 %Kari TraaKyte Parka Prim WomenMSRP 298,95 €149,45 €Available Sizes:L
- newKari TraaVilde Training Tights Burgundy Red Women68,95 €Available Sizes:SML
- - 40 %Kari TraaVoss Woll Jacket Bjerk WomenMSRP 198,95 €119,35 €Available Sizes:ML
- - 50 %Kari TraaRongve Parka Oat WomenMSRP 298,95 €149,45 €Available Sizes:SMLXL
- - 70 %Kari TraaHaugamoen Parka Fair WomenMSRP 398,95 €119,65 €Available Sizes:L
- - 40 %Kari TraaFryd Baselayer Pants Bjerk WomenMSRP 58,95 €35,35 €Available Sizes:L
- - 40 %Kari TraaFryd Baselayer Pants Sage WomenMSRP 58,95 €35,35 €Available Sizes:SMLXL
- newKari TraaNora 2.0 Pants Black Women68,95 €Available Sizes:SML
- newKari TraaLouise 2.0 Tights Pastel Light Blue Women88,95 €Available Sizes:SML
- newKari TraaHÆl 3pk Socks White Women15,95 €Available Sizes:38,041,0
- newKari TraaSanne 3l Anorak Rain Jacket Dusty Yellow Women188,95 €Available Sizes:SML
- newKari TraaVilde Air T-Shirt White Women48,95 €Available Sizes:SML
- - 50 %Kari TraaVilde Jacket Prism WomenMSRP 128,95 €64,45 €Available Sizes:SML
- newKari TraaJulie High Waist Tights Black Women63,95 €Available Sizes:SML
- - 50 %Kari TraaAstrid Beanie Taupe WomenMSRP 38,95 €19,45 €One size
- - 49 %Kari TraaRilda Down Mittens Black WomenMSRP 58,95 €30,00 €Available Sizes:6,0
- newKari TraaTÅfis 3pk Socks Pi Women14,95 €Available Sizes:38,041,0
- - 50 %Kari TraaVilde Tights Prim WomenMSRP 68,95 €34,45 €Available Sizes:SL
- - 40 %Kari TraaSundve Knit Pullover Sage WomenMSRP 108,95 €65,35 €Available Sizes:S
- - 40 %Kari TraaAgneta Knit Pullover Prim WomenMSRP 168,95 €101,35 €Available Sizes:M
- - 40 %Kari TraaRose Light Baselayer Longsleeve Oat WomenMSRP 98,95 €59,35 €Available Sizes:M
- newKari TraaSanne Sun Hoodie Peach Pink Women88,95 €Available Sizes:SML
- - 40 %Kari TraaRose High Waist Baselayer Pants Syru WomenMSRP 98,95 €59,35 €Available Sizes:S
- newKari TraaAne Bib Pants Midtone Sand Grey Women128,95 €Available Sizes:SML
- newKari TraaKari Pants Midtone Sand Grey Women58,95 €Available Sizes:SML
- newKari TraaNora 2.0 Longsleeve Peach Pink Women48,95 €Available Sizes:SML
- newKari TraaNora 2.0 Tank Top Peach Pink Women34,95 €Available Sizes:SML
- newKari TraaNora Training Shorts Black Women68,95 €Available Sizes:SML
- newKari TraaNora 2.0 Shorts Pastel Dusty Pink Women54,95 €Available Sizes:SML
- newKari TraaVar Printed Sports-Bra Pastel Dusty Pink Women43,95 €Available Sizes:SML
- newKari TraaKari Crew Pullover Dark Dusty Orange Pink Women58,95 €Available Sizes:SM
- - 50 %Kari TraaNora 2.0 4in Shorts Moon WomenMSRP 54,95 €27,45 €Available Sizes:L
- newKari TraaNora 2.0 Shorts Black Women54,95 €Available Sizes:SML
- - 50 %Kari TraaSongve Mittens Taupe WomenMSRP 38,95 €19,50 €Available Sizes:6,0
- - 50 %Kari TraaSongve Mittens Sage WomenMSRP 38,95 €19,50 €Available Sizes:6,0
- newKari TraaAne Bermuda Shorts Midtone Sand Grey Women88,95 €Available Sizes:SML
- newKari TraaPauline Windbreaker Light Beige Women128,95 €Available Sizes:SML
- newKari TraaSanne 3l Rain Jacket Dark Dusty Orange Pink Women178,95 €Available Sizes:SML
- newKari TraaSanne Trail Pants Peach Pink Women128,95 €Available Sizes:SML
- newKari TraaRothe Vest Peach Pink Women78,95 €Available Sizes:SML
- newKari TraaTÅfis 3pk Socks White Women14,95 €Available Sizes:38,041,0
- - 20 %Kari TraaHæl 3-Pack Socks Moo WomenMSRP 14,95 €11,95 €Available Sizes:41,0
- - 50 %Kari TraaBryn L Coat Prim WomenMSRP 178,95 €89,45 €Available Sizes:SM
- - 50 %Kari TraaNora 2.0 T-Shirt Bee WomenMSRP 38,95 €19,45 €Available Sizes:M
- newKari TraaVilde Running Running Tights Pastel Dusty Pink Women68,95 €Available Sizes:SML
- - 50 %Kari TraaRøthe Beanie Maple WomenMSRP 32,95 €16,45 €One size
Why is Kari Traa a WIR DENKEN UM brand?
Not only is the founder the brand’s namesake, but her personal sense of responsibility and desire to positively change the outdoor industry are tantamount to shaping the company’s direction. As a WIR DENKEN UM brand, Kari Traa stands out in the following ways:
- The company is committed to responsibility throughout the supply chain and is a member of amfori BSCI
- It prides itself on ecologically friendly, resource-saving production and is a bluesign system partner
- Kari Traa promotes fair working conditions and communicates transparently with regard to production sites in Asia and Europe
Kari Traa: A spirit of adventure combined with a sense of responsibility
"When it comes to sustainability, we should be less like competitors and more like partners. Let`s find solutions together!” says Kari Traa. That is why the Norwegian brand seeks to share experiences, contribute to more openness and inspire other players in the industry. As part of this effort, Kari Traa has collected production waste in order to reuse materials and give value to these resources. The materials used are predominantly natural, such as mulesing-free wool. Fluorine-free eco impregnation is used to waterproof the outdoor garments. In production, the brand ensures fair and safe working conditions such as equal pay for men and women, no child labor and compliance with working hours and breaks. Kari Traa manages its own office with 50 employees in Shanghai so it can be closer to the production sites in Vietnam, China and Myanmar. From here, the company carries out inspections of the production facilities, assures the prescribed product quality and builds long-term relationships with the factories.
From the small Norwegian town of Voss Kari Traa managed the international breakthrough
Technical, sporty, comfortable, feminine and fun – that is how Kari Traa describes this year's collection. The Norwegian Kari Traa herself, name giver of the label, is a multiple Olympic gold medalist in freestyle skiing and retired from top-class sports after the Turin Olympics to focus on launching her own sports brand for independent and sports-loving women worldwide.
She grew up in the Norwegian idyll - between fjords and mountains - in the city of Voss. Her heritage has not only given Kari her extraordinary talent for skiing, but also her eye for design and her creativity. Already during her career in freestyle skiing, the creative vein of the Norwegian showed. Unhappy with the predominantly masculine design of her skiwear, Kari used the breaks between training and competition to knit her own beanies and to personalize her clothing.
Today Kari Traa is one of the fastest growing brands in the sports clothing industry and includes in addition to the initial beanies also functional baselayers, jackets, shirts, pants, tights and socks as well as headbands, gloves and bags. Strong colors, unmistakable, feminine design and the highest technical quality characterize the products of the internationally successful label. Style and performance are perfectly combined - one thing does not have to exclude the other! In addition, the products consist of strictly controlled materials: All wool products are made of mulesing-free raw materials.
From women to women: that's the motto of Kari Traa
After Kari retired from skiing in 2006, there was no one who could follow in her footsteps. To close this gap and to counteract the strong male dominance in freestyle skiing, the Norwegian entrepreneur founded the successful Kari Traa Freestyle Team. But not only in the field of sports Kari Traa stands up for women. Every year, the Norwegian company launches major campaigns aimed at boosting women's self-esteem and self-awareness as well as women's health.
In addition to her own skiing team, Kari Traa makes use of worldwide ambassadors to inspire young girls and women and to encourage them to “Dare to Play”. Kari Traa's global ambassadors include young, independent women who share their passion for sports and exercise with Kari Traa. Besides volleyball players, triathletes and runners, bloggers and young entrepreneurs are also represented in the team of the popular Nordic label. These women are not only connected by their passion for sports but also by their enthusiasm for Kari Traa's stylish yet highly qualitative and functional sportswear.