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Kari Traa

For years, Kari Traa has been the absolute number one in the Scandinavian countries and undisputed market leader in functional & stylish lady’s underwear!   

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More about Kari Traa

Technical, sporty, comfortable, feminine and fun – that is how Kari Traa describes this year's collection. The Norwegian Kari Traa herself, name giver of the label, is a multiple Olympic gold medalist in freestyle skiing and retired from top-class sports after the Turin Olympics to focus on launching her own sports brand for independent and sports-loving women worldwide.


From the small Norwegian town of Voss Kari Traa managed the international breakthrough

The former top athlete grew up in the Norwegian idyll - between fjords and mountains - in the city of Voss. Her heritage has not only given Kari her extraordinary talent for skiing, but also her eye for design and her creativity. Already during her career in freestyle skiing, the creative vein of the Norwegian showed. Unhappy with the predominantly masculine design of her skiwear, Kari used the breaks between training and competition to knit her own beanies and to personalize her clothing.


Today Kari Traa is one of the fastest growing brands in the sports clothing industry and includes in addition to the initial beanies also functional baselayers, jackets, shirts, shorts, tights and socks as well as headbands, gloves and bags. Strong colors, unmistakable, feminine design and the highest technical quality characterize the products of the internationally successful label. Style and performance are perfectly combined - one thing does not have to exclude the other! In addition, the products consist of strictly controlled materials: All wool products are made of mulesing-free raw materials.

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From women to women: that's the motto of Kari Traa

After Kari retired from skiing in 2006, there was no one who could follow in her footsteps. To close this gap and to counteract the strong male dominance in freestyle skiing, the Norwegian entrepreneur founded the successful Kari Traa Freestyle Team. But not only in the field of sports Kari Traa stands up for women. Every year, the Norwegian company launches major campaigns aimed at boosting women's self-esteem and self-awareness as well as women's health. The current "Celebrate Yourself" campaign addresses the pressures and expectations that women face in their daily lives.


In addition to her own skiing team, Kari Traa makes use of worldwide ambassadors to inspire young girls and women and to encourage them to “Dare to Play”. Kari Traa's global ambassadors include young, independent women who share their passion for sports and exercise with Kari Traa. Besides volleyball players, triathletes and runners, bloggers and young entrepreneurs are also represented in the team of the popular Nordic label. These women are not only connected by their passion for sports but also by their enthusiasm for Kari Traa's stylish yet highly qualitative and functional sportswear.

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