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"Free your spirit" stands for the personal philosophy of ski legend and founder Kari Traa – but also for the style of her brand’s sportswear and its sustainable orientation.
- -29%new
Kari TraaKari Longsleeve Black WomenMSRP 48,95 €34,95 €Available Sizes:
- -29%new
Kari TraaNora 2.0 Tights Royal WomenMSRP 48,95 €34,95 €Available Sizes: - -36%new
Kari TraaNora 2.0 T-Shirt Bright Turquoise WomenMSRP 38,95 €24,95 €Available Sizes: - -36%new
Kari TraaNora 2.0 T-Shirt Bright Pink WomenMSRP 38,95 €24,95 €Available Sizes:
- -39%new
Kari TraaNora 2.0 Longsleeve Bright Turquoise WomenMSRP 48,95 €29,95 €Available Sizes: - -39%new
Kari TraaNora 2.0 Longsleeve Sweet Pink WomenMSRP 48,95 €29,95 €Available Sizes: 
- -42%new
Kari TraaKari 30l Bag Dusty PinkMSRP 68,95 €39,95 €One size
- -50%
Kari TraaFryd Baselayer Pants Lily WomenMSRP 58,95 €29,45 €Available Sizes: - -50%
Kari TraaLive Baselayer Pants Bright Turquoise WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaDisa Knit Pullover Bright Turquoise WomenMSRP 98,95 €49,45 €Available Sizes: - -50%
Kari TraaEvy Down Jacket Black WomenMSRP 298,95 €149,45 €Available Sizes:
Kari TraaRØthe Beanie Bright Pink Kids24,95 €One size- -50%
Kari TraaLive Baselayer Longsleeve Bright Turquoise WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaDisa Knit Pullover Mocha WomenMSRP 98,95 €49,45 €Available Sizes: - -50%
Kari TraaLekker Baselayer Pants Prism WomenMSRP 78,95 €39,45 €Available Sizes:
- -50%
Kari TraaMona Parka Sage WomenMSRP 228,95 €114,45 €Available Sizes: - -50%
Kari TraaFaith Baselayer Pants Bright Pink WomenMSRP 108,95 €54,45 €Available Sizes: - -50%
Kari TraaHennie Kids Long Baselayer Set Dark Navy Blue KidsMSRP 78,95 €39,50 €Available Sizes: - -50%
Kari TraaLekker Baselayer Pants Black WomenMSRP 78,95 €39,45 €Available Sizes:
- -50%
Kari TraaIselin Baselayer Longsleeve Bright Pink WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaAnna High Waist Baselayer Pants Black WomenMSRP 98,95 €49,45 €Available Sizes: - -50%
Kari TraaMalia Half Zip Baselayer Longsleeve Prism WomenMSRP 84,95 €42,45 €Available Sizes: - -50%
Kari TraaRose Hood Baselayer Longsleeve Bright Turquoise WomenMSRP 128,95 €64,45 €Available Sizes:
- -50%
Kari TraaRongve Parka Bright Pink WomenMSRP 298,95 €149,45 €Available Sizes: - -50%
Kari TraaFaith Baselayer Pants Bright Pink WomenMSRP 108,95 €54,45 €Available Sizes: - -50%
Kari TraaRose High Waist Baselayer Pants Bright Pink WomenMSRP 98,95 €49,45 €Available Sizes: - -50%
Kari TraaRose Light Baselayer Pants Mocha WomenMSRP 98,95 €49,45 €Available Sizes:
- -50%
Kari TraaTirill Thermal Anorak Insulation Jacket Light Beige WomenMSRP 178,95 €89,45 €Available Sizes: - -50%
Kari TraaIselin Baselayer Pants Bright Pink WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaLekker Half Zip Baselayer Longsleeve Prism WomenMSRP 84,95 €42,45 €Available Sizes: - -50%
Kari TraaRØthe Fleece Jacket Thyme KidsMSRP 68,95 €34,50 €Available Sizes:
- -50%
Kari TraaLekker Baselayer Longsleeve Prism WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaJorun Parka Black KidsMSRP 158,95 €79,50 €Available Sizes: - -50%
Kari TraaLekker Baselayer Longsleeve Black WomenMSRP 78,95 €39,45 €Available Sizes: - -50%
Kari TraaRose Light Baselayer Longsleeve Mocha WomenMSRP 98,95 €49,45 €Available Sizes:
- -50%
Kari TraaHennie Kids Long Baselayer Set Bright Pink KidsMSRP 78,95 €39,50 €Available Sizes: - -50%
Kari TraaAgnes Long Baselayer Set Thyme KidsMSRP 58,95 €29,50 €Available Sizes: - -50%
Kari TraaRose High Waist Baselayer Pants Bright Pink WomenMSRP 98,95 €49,45 €Available Sizes: - -50%
Kari TraaMona Parka Lily WomenMSRP 228,95 €114,45 €Available Sizes:
- -50%
Kari TraaRose Hood Baselayer Longsleeve Bright Pink WomenMSRP 128,95 €64,45 €Available Sizes: - -50%
Kari TraaLekker Half Zip Baselayer Longsleeve Black WomenMSRP 84,95 €42,45 €Available Sizes: - -50%
Kari TraaÅkle High Waist Baselayer Pants Bright Pink WomenMSRP 88,95 €44,45 €Available Sizes: - -50%
Kari TraaIselin Half-Zip Baselayer Longsleeve Bright Pink WomenMSRP 84,95 €42,45 €Available Sizes:
- -50%
Kari TraaJulia Parka Light Beige WomenMSRP 248,95 €124,45 €Available Sizes: - -22%
Kari TraaVinst Wool 2PK Socks Basic Pink WomenMSRP 22,95 €17,95 €Available Sizes: - -50%
Kari TraaKyte Beanie Mocha WomenMSRP 29,95 €14,95 €One size - -20%
Kari TraaVilma Headband Bright Pink WomenMSRP 34,95 €27,95 €One size
- -23%
Kari TraaVilma Tube Neckwarmer Bright Pink WomenMSRP 38,95 €29,95 €One size 
Kari TraaRøthe Beanie Berry Women29,95 €One size- -58%
Kari TraaAnelie Shorts Green WomenMSRP 58,95 €25,00 €Available Sizes: - -23%
Kari TraaElla Halfzip Baselayer Longsleeve Bright Pink WomenMSRP 64,95 €49,95 €Available Sizes:
- -23%
Kari TraaAkle Tube Neckwarmer Dark Navy Blue WomenMSRP 38,95 €29,95 €One size - -24%
Kari TraaLive Baselayer Pants Bright Pink WomenMSRP 78,95 €59,95 €Available Sizes: - -27%
Kari TraaElla Baselayer Pants Dark Navy Blue WomenMSRP 54,95 €39,95 €Available Sizes: - -24%
Kari TraaRose Light Pant High Waisted Baselayer Pants Dark Navy Blue WomenMSRP 98,95 €74,95 €Available Sizes:
- new
Kari TraaTraa 30l Bag Aquatic68,95 €One size - -24%
Kari TraaTikse Headband Dark Navy Blue WomenMSRP 32,95 €24,95 €One size - -61%
Kari TraaLinnea Sports Top Green WomenMSRP 38,95 €15,00 €Available Sizes: - -50%
Kari TraaJohanne Skiing Socks Dark Green WomenMSRP 23,95 €11,95 €Available Sizes:
- -24%
Kari TraaRose Light Baselayer Longsleeve Dark Navy Blue WomenMSRP 98,95 €74,95 €Available Sizes: - -38%
Kari TraaElla Halfzip Baselayer Longsleeve Dark Navy Blue WomenMSRP 64,95 €39,95 €Available Sizes: - -59%
Kari TraaMija T-Shirt Light Red WomenMSRP 48,95 €20,00 €Available Sizes: - -15%new
Kari TraaUna Longsleeve Cotton Candy WomenMSRP 43,95 €37,35 €Available Sizes:
- -15%new
Kari TraaLinnea Shorts Blue Lagoon WomenMSRP 58,95 €50,10 €Available Sizes: - -15%new
Kari TraaLinnea T-Shirt Blue Lagoon WomenMSRP 48,95 €41,60 €Available Sizes: - -15%new
Kari TraaAva T-Shirt Bubblegum WomenMSRP 38,95 €33,10 €Available Sizes: - -15%new
Kari TraaThea Parka Mellow Yellow WomenMSRP 198,95 €169,95 €Available Sizes:
- -15%new
Kari TraaNia Wind Jacket Mellow Yellow WomenMSRP 98,95 €84,10 €Available Sizes: - -15%new
Kari TraaMija Training Shorts Blue Lagoon WomenMSRP 58,95 €50,10 €Available Sizes: - -19%new
Kari TraaAnelie Hoodie Mellow Yellow WomenMSRP 98,95 €79,95 €Available Sizes: - -50%
Kari TraaDisa Beanie Bright Turquoise WomenMSRP 38,95 €19,45 €One size
Why is Kari Traa a WIR DENKEN UM brand?
Not only is the founder the brand’s namesake, but her personal sense of responsibility and desire to positively change the outdoor industry are tantamount to shaping the company’s direction. As a WIR DENKEN UM brand, Kari Traa stands out in the following ways:
- The company is committed to responsibility throughout the supply chain and is a member of amfori BSCI
- It prides itself on ecologically friendly, resource-saving production and is a bluesign system partner
- Kari Traa promotes fair working conditions and communicates transparently with regard to production sites in Asia and Europe
Kari Traa: A spirit of adventure combined with a sense of responsibility
"When it comes to sustainability, we should be less like competitors and more like partners. Let`s find solutions together!” says Kari Traa. That is why the Norwegian brand seeks to share experiences, contribute to more openness and inspire other players in the industry. As part of this effort, Kari Traa has collected production waste in order to reuse materials and give value to these resources. The materials used are predominantly natural, such as mulesing-free wool. Fluorine-free eco impregnation is used to waterproof the outdoor garments. In production, the brand ensures fair and safe working conditions such as equal pay for men and women, no child labor and compliance with working hours and breaks. Kari Traa manages its own office with 50 employees in Shanghai so it can be closer to the production sites in Vietnam, China and Myanmar. From here, the company carries out inspections of the production facilities, assures the prescribed product quality and builds long-term relationships with the factories.
From the small Norwegian town of Voss Kari Traa managed the international breakthrough
Technical, sporty, comfortable, feminine and fun – that is how Kari Traa describes this year's collection. The Norwegian Kari Traa herself, name giver of the label, is a multiple Olympic gold medalist in freestyle skiing and retired from top-class sports after the Turin Olympics to focus on launching her own sports brand for independent and sports-loving women worldwide.
She grew up in the Norwegian idyll - between fjords and mountains - in the city of Voss. Her heritage has not only given Kari her extraordinary talent for skiing, but also her eye for design and her creativity. Already during her career in freestyle skiing, the creative vein of the Norwegian showed. Unhappy with the predominantly masculine design of her skiwear, Kari used the breaks between training and competition to knit her own beanies and to personalize her clothing.
Today Kari Traa is one of the fastest growing brands in the sports clothing industry and includes in addition to the initial beanies also functional baselayers, jackets, shirts, pants, tights and socks as well as headbands, gloves and bags. Strong colors, unmistakable, feminine design and the highest technical quality characterize the products of the internationally successful label. Style and performance are perfectly combined - one thing does not have to exclude the other! In addition, the products consist of strictly controlled materials: All wool products are made of mulesing-free raw materials.
From women to women: that's the motto of Kari Traa
After Kari retired from skiing in 2006, there was no one who could follow in her footsteps. To close this gap and to counteract the strong male dominance in freestyle skiing, the Norwegian entrepreneur founded the successful Kari Traa Freestyle Team. But not only in the field of sports Kari Traa stands up for women. Every year, the Norwegian company launches major campaigns aimed at boosting women's self-esteem and self-awareness as well as women's health.
In addition to her own skiing team, Kari Traa makes use of worldwide ambassadors to inspire young girls and women and to encourage them to “Dare to Play”. Kari Traa's global ambassadors include young, independent women who share their passion for sports and exercise with Kari Traa. Besides volleyball players, triathletes and runners, bloggers and young entrepreneurs are also represented in the team of the popular Nordic label. These women are not only connected by their passion for sports but also by their enthusiasm for Kari Traa's stylish yet highly qualitative and functional sportswear.
