Rethinking – the world turns in one direction. And with our WIR-DENKEN-UM campaign, we have initiated a movement that also moves in only one direction: towards sustainability. We have already taken many steps, but in this case the route is the goal!

Onward to the goal together – In order to bring Sport Conrad forward step by step in terms of sustainability, we have founded the WIR-DENKEN-UM team, which collects all ideas from our employees and checks their feasibility. We also want to motivate other companies to pursue the topic of sustainability, for which our WIR-DENKEN-UM label has been available since summer 2019. With this label, we want to guide our customers transparently through the jungle of offers and provide a platform for suppliers who are already ticking away.

Criteria for our WIR-DENKEN-UM-Label:

Our endeavor must be to preserve what we love. Our passions – freeriding, ski touring and nature experiences – are inextricably linked to the preservation of our mountains and our nature. We want to carry this idea to the outside world and inspire others.


  • At least 50% EU-production and short ways of transportation
  • At least a 50% share of recycled materials
  • Renewable raw materials, no mulesing with wool
  • Partner of Blue Sign and/or FairWear
  • Repair service/ resoling
  • PFC-free in at least 50% of the ordered products
  • Traceability and transparency, such as TrackMyDown, Wool promise, Re:Down


What did we do?


Moor uncovering in the Premer Filz. To protect the moor landscape, spruces were cut down during our summer festival to make room for the moss and its inhabitants.

Packaging material
We use cardboard boxes made of waste paper and recyclable plastic for our packaging. In addition, we use paper as a filling material instead of plastic.

Sport Conrad Catalogue
The paper in our catalogue is made of recycled material and the print is climate neutral. We have also reduced the number of pages and the print run.

Job bike
Our employees and customers have the possibility to rent a bike of their choice. After three years, the bike can be bought at a lower price or simply returned. So: leave your car at home more often and ride to work with your new bike.

Mobility lottery
Our employees can win great prizes by cycling, walking or using public transport to get to work. In 2019, our employees covered 4444 KM by bike and 160 KM on the way to work. This corresponds to a CO² saving of 830 KG.

Painting instead of gluing
Our window dressing is also becoming more sustainable. In the past, these were often covered with films, which had to be disposed of afterwards. Since summer 2019 we have decided to paint rather than glue.


These companies have received WIR DENKEN UM label:


Patagonia mainly uses recycled materials and follows the motto: “What breaks down will be repaired!”. To this end, Patagonia operates the largest textile repair center in North America.

Our planet needs action. And outdoor equipment must not unnecessarily burden nature. Green Shape is Vaude’s proof that this is possible: environmentally friendly. Fair. And functional.

At Chillaz, the materials are manufactured using the most environmentally friendly processes on the market. Chillaz keeps delivery routes short. Production takes place exclusively in the European part of Turkey in a small family business.

Since the foundation of Maloja, they have placed great emphasis on ethics, sustainability, respect for people and nature and fair dealings with partners. Maloja is a partner of bluesign and is regularly involved in social projects.

Since 1988 everything at Ortovox has revolved around wool. The protection of humans and animals is the focus of attention. This is why Ortovox has joined forces with farmers, suppliers and producers to create the Ortovox Wool Promise.

For every sold product, tentree plants 10 trees in countries around the globe. Sounds simple at first, but the effects are fundamental. tentree wants to contribute to changing lives. And this by reforesting withered land.

That Houdini natural fibre products are always biodegradable is almost self-evident, but that the entire Houdini collection is 100% recycled, recyclable, biodegradable or bluesign certified is even more impressive.

Meindl’s headquarters is in Bavaria. Meindl obtains the leather for its shoes from the Chiemgau region and the Salzburg region, thus reducing transport distances and CO² emissions. Meindl is one of the few manufacturers who produce in Germany.

Leki develops and designs the products in Kirchheim/Teck, Swabia, and the Leki Dependence takes place in Tachov, Czech Republic. This is also where all Leki products are manufactured. In 2019 Leki was awarded the energy efficiency label.

With a view to a sustainable future, Light My Fire only produces products made of bio-based plastics. The company produces locally, which saves transport costs and emissions. Light my Fire is regularly involved in social projects.

To produce an outdoor and travel shoe that leaves the smallest possible ecological footprint. That is Doghammer’s vision. This is implemented through fair production, short transport routes, the use of natural and recycled materials and a large portion of closeness to nature.

La Sportiva has always acted with social and environmental responsibility. The company constantly tries to minimize the CO2 pollution. Since 2014 La Sportiva is partner of bluesign and produces according to strict environmental regulations.

So far, more than 60 brands have already qualified for our WIR-DENKEN-UM label. Our goal is to get even more companies to pay more attention to the topic of sustainability.
8848 Altitude, ABS, Adidas, Andalui Asics, Black Diamond, Black Yak, Buff, Chillaz, Chillouts, CMP, Contour, Crazy Idea, DeuterDoghammerDotout, DynafitEdelrid, Elevenate, Exped, Fjällräven, Gasser, Grüezi bagHaglöfs, Hanwag, Head, Houdini, Icebreaker, Jones Snowboards, Kari Traa, Kovat, La Sportiva, Leki, Light my Fire, Lowa, Maier Sports, Maloja, Mammut, Mandala, Meindl, Montura, Mountain EquipmentNorröna, Odlo, Ortovox, Patagonia, Peak Performance, Picture, Primus, Red Chili, Scarpa, SalewaSchöffel, Tentree, Ternua, THERM-A-REST, Thule, Vaude, Völkl, Vossatassar, Wapiti, Zipflracer , Zollner