Sustainability by Peak Performance

The road to longevity


Peak Performance wants their product to stay loved by their consumer year in and year out. As long as it’s not worn to threads, it’s still operational – and we have saved the world from yet another new garment only for the sake of new. This perspective has proven to be fun and commercial at the same time. They want to lower their impact on the environment and have a clear plan how to do so.

 

The debate in the industry continues: Can the fashion industry ever become sustainable? In a nutshell, no. The moment you produce something, you leave a trace. However, the detailed answer to the question is a bit more complex, because not all companies leave the same trace.

 

What is needed are clear, measurable corporate goals that are pursued relentlessly and must be understood and lived by the entire brand.

 

Peak Performance has also set three clear ambitious goals to minimize the company’s footprint in the long run. They focus on minimizing the negative impact of production on the environment and on designing and producing products in such a way that they last a long time and can be used flexibly.

 

The state of nature


We all know who is to blame for the current state of the environment: Humans. Our constant need to get bigger, better and faster has led to significant global warming, driven by increasing CO2 emissions. The Earth cannot take any more of humanity’s overconsumption, waste, pollution, deforestation, glaciation, overuse, social injustice, selfishness and ignorance.

 

All of this has led Peak Performance to think ahead and explore new avenues. A decision that has many consequences and changes for the company. The first steps have already been taken. Peak Performance has joined the ‘UN Fashion Charter for Climate’, ‘STICA’ and ‘Blue Sign’ and has also committed to the Paris Agreement. As a daily guide, Peak Performance has also kept an eye on the UN ‘Sustainable Development Goal #12’, which has a focus on responsible consumption and production. Three years ago, Peak Performance defined 25 company-specific focus areas derived from the UN’s 17 ‘Sustainable Development Goals’.

 

It’s not nothing. But far from everything.

 

 

The plan


All those memberships mean nothing, unless they simultaneously get to work on Peak Performance specific issues – in order to reach the 3 goals.

  • Climate: reduce our impact with 50% by 2030
  • Longevity: 30% of all products will be circular by 2023. This means that not only do they remain usable after an initial use, are repairable and can be remanufactured, but the valuable materials that make up the products can be either fully or partially recycled and reused in the form of new fibers.
  • Transparency: complete transparency through the entire value chain, across sourcing, production, processing and transportation routes, as well as transparency through a clear plan for each product. This means both questioning the raison d’être of each individual product, making the collection leaner and therefore more sustainably designed, as well as sifting through each product itself, with the ultimate goal of designing each product circularly in the long run.

 

In short, every single product Peak Performance makes needs to become 50% smarter.

 

So the goal is to find a way to optimize the use of environmentally friendly materials and work with suppliers on better processes and technologies. At the same time, the company also wants to increase its use of renewable energy and minimize its use of water and chemicals. Peak Performance also continues to place great importance on creating timeless styles and always focusing on quality. After all, timeless clothing can be worn for generations, ensuring the use of each product, and thus its sustainability.

 

Longevity, however, begins with design. Purposeful design allows for easy repairs and also forms a great basis for new, inspiring business models, such as sharing equipment and clothing. Plus, opting for mono-materials from the start leads to easier recycling.

 

When you buy, rent or share a Peak Performance outfit, you are presented with the complete lifecycle plan for that product. This long-awaited era of transparency includes annual sustainability reports on the brand as well as for each product, along with an overview of where the materials came from and how they were made.

 

These goals are a top priority at Peak Performance, which in turn has implications for partnerships. The criteria for becoming or remaining a partner are implemented more consistently. In this way, sustainability becomes central and creates control over Peak Performance’s business.

 

Peak Performance is thus able to make more conscious decisions that positively impact our planet and lead to an even more loyal following. Because Peak Performance believes that everyone wants the same thing: to preserve the earth.

 

 

Getting into position


At the end of the day, Peak Performance‘s goal is for you to be happy with your product for years to come. As long as your clothing doesn’t disintegrate, it’s still usable. This strategy has proven to be both sensible and commercial. And your friends will envy your old classic, which tells of all your adventures, more than a new product that anyone can order.

 

This may sound like bad business, but for Peak Performance, it’s the only way forward.

 

Peak Performance wants to reduce its impact on the environment while convincing its consumers to live a more sustainable lifestyle, because we all want a healthy world where we can have many more adventures – without regret. Buy what you love and let that love last for a long time.