Patagonia

Patagonia has always followed the philosophy of "Make the best product with as little impact on the environment as possible." Today, the activist company consistently advocates climate and environmental protection.

Patagonia Highlights
- newPatagoniaBoardshort Logo Uprisal Hoodie Evening Mauve89,95 €Available Sizes:XXSLXLXXL
- newPatagoniaNano Air Light Hybrid Hoody Insulation Jacket Friend Green Women289,95 €Available Sizes:SML
- newPatagoniaAmber Dawn Dress Verano Salvia Green Women74,95 €Available Sizes:XSSML
- newPatagoniaHampi Rock Pants Intertwined Hands Smolder Blue Women99,95 €Available Sizes:4681012
- newPatagoniaBlack Hole Pack 25 Backpack Friend Green129,95 €One size
- newPatagoniaR1 Techface Hoody Fleece Jacket Fertile Brown Men189,95 €Available Sizes:SMLXL
- newPatagoniaHoudini Windbreaker Surfboard Yellow Men109,95 €Available Sizes:SMLXL
- newPatagoniaBetter Sweater Fleece Jacket Steam Blue Women139,95 €Available Sizes:XSSML
- newPatagoniaDirt Craft Bike - 12" Shorts Evening Mauve Women169,95 €Available Sizes:46810
- newPatagoniaMicro D Snap-T Fleece Jacket Early Teal Kids89,95 €Available Sizes:XSSMLXL
- newPatagoniaTorrentshell 3L Hardshell Jacket Surfboard Yellow Men199,95 €Available Sizes:MLXL
- newPatagoniaMulti Trails Shorts Hemlock Green Men79,95 €Available Sizes:SMLXL
- newPatagoniaAmber Dawn Dress Quartz Coral Women74,95 €Available Sizes:XSSML
- newPatagoniaBoardshort Logo Pocket Responsibili-Tee T-Shirt White Men49,95 €Available Sizes:SXL
- newPatagoniaBaggies Lights 6.5" Shorts Evening Mauve Men64,95 €Available Sizes:MLXL
- newPatagoniaP-6 Mission Organic T-Shirt Fresh Teal Women44,95 €Available Sizes:XSSML
- newPatagonia3/4-Sleeved Merino Bike Longsleeved Jersey Salvia Green Women109,95 €Available Sizes:XSSML
- newPatagoniaBack Step Shirt Intertwined Hands Evening Mauve Men84,95 €Available Sizes:SMLXL
- newPatagoniaIsthmus Anorak Windbreaker Early Teal Men149,95 €Available Sizes:SMLXL
- newPatagoniaBaby Sun Bucket Hat Summer Plant Shine Yellow Kids34,95 €Available Sizes:5T24M
- newPatagoniaDuckbill Shorty Trucker Cap Black34,95 €One size
- newPatagoniaR1 Air Full-Zip Hoody Fleece Jacket Steam Blue Women149,95 €Available Sizes:XSS
- newPatagoniaNano Puff Insulation Jacket Surfboard Yellow Men219,95 €Available Sizes:MLXL
- - 10 %newPatagoniaBaby Baggies Jacket Joy Pitch Blue KidsMSRP 79,95 €71,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaHydropeak Board - 18" Swimming Pants Topa Stripe Early Teal Men74,95 €Available Sizes:30323436
- newPatagoniaRegenerative Organic Certified Cotton Essential Top Sweatshirt Quartz Coral Women89,95 €Available Sizes:XSSML
- newPatagoniaCapilene Cool Daily Graphic Lands T-Shirt Clean Climb Bloom Pumice Women49,95 €Available Sizes:XSSML
- newPatagoniaTrucker Cap P-6 Logo Isla Yellow Kids34,95 €One size
- - 10 %newPatagoniaBaby Baggies Jacket Together Trip Brown KidsMSRP 79,95 €71,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaBlack Hole Duffel 55 Bag Black149,95 €One size
- newPatagoniaMicrodini 1/2 Zip Pullover Bayou Blue Kids89,95 €Available Sizes:XSSMLXL
- newPatagonia'73 Skyline Organic T-Shirt Salvia Green Men44,95 €Available Sizes:SMLXL
- newPatagoniaBaggies 5" Shorts Joy Pitch Blue Men64,95 €Available Sizes:MXL
- newPatagoniaChambeau Rock Pants Black Women129,95 €Available Sizes:4681012
- newPatagoniaRetro Pile Vest Basin Green Men119,95 €Available Sizes:SMLXL
- newPatagoniaRegenerative Organic Certified Cotton Essential Top Sweatshirt Salvia Green Women89,95 €Available Sizes:XSSML
- newPatagoniaCapilene Cool Daily Graphic T-Shirt Ridge Rise Stripe Quartz Coral Women49,95 €Available Sizes:XSSML
- newPatagoniaReversible Shelled Microdini Fleece Jacket Surfboard Yellow Men199,95 €Available Sizes:SMLXL
- newPatagoniaUltralight Black Hole Tote Backpack Pitch Blue89,95 €One size
- newPatagoniaRegenerative Organic Certified Cotton Crewneck Sweatshirt Surfboard Yellow Men99,95 €Available Sizes:MLXL
- newPatagoniaR1 Air Zip Neck Pullover Hemlock Green Men129,95 €Available Sizes:SMLXL
- newPatagoniaBlack Hole Pack 25 Backpack Perennial Purple129,95 €One size
- newPatagoniaBaggies Lights 6.5" Shorts Lago Blue Men64,95 €Available Sizes:MLXL
- newPatagoniaRidge Flow T-Shirt Steam Blue Women64,95 €Available Sizes:SML
- newPatagoniaAltvia Light Alpine Pants Ink Black Men149,95 €Available Sizes:30323436
- newPatagoniaHydropeak Volley - 16" Shorts Peak Protector Badge Ink Black Men74,95 €Available Sizes:SMLXL
- newPatagoniaNether Bike - 7" Tights Black Women79,95 €Available Sizes:XSSML
- newPatagoniaDirt Craft Bike Shorts Plume Grey Men169,95 €Available Sizes:30323436
- newPatagoniaP-6 Logo Responsibili-Tee Longsleeve White Men49,95 €Available Sizes:SMLXL
- newPatagoniaP-6 Logo Responsibili-Tee Longsleeve Evening Mauve Men49,95 €Available Sizes:SMLXL
- newPatagoniaCrew Sweatshirt How To Heal Jr Antique Pink Kids39,95 €Available Sizes:2T4T5T18M
- newPatagoniaBetter Sweater Fleece Jacket Black Men139,95 €Available Sizes:L
- newPatagoniaFleetwith Dress Land And Waters Evening Mauve Women84,95 €Available Sizes:XSSML
- newPatagoniaP-6 Logo Responsibili-Tee T-Shirt White Men44,95 €Available Sizes:MLXL
- newPatagoniaWavefarer Board - 19" Swimming Pants Fitz Stripe Sisu Brown Men74,95 €Available Sizes:30323436
- newPatagoniaP-6 Logo Trucker Cap Black39,95 €One size
- newPatagoniaChambeau Rock Pants Light Plume Grey Women129,95 €Available Sizes:4681012
- newPatagoniaNano Puff Hoody Insulation Jacket Steam Blue Women249,95 €Available Sizes:SML
- newPatagoniaEndure Hex Responsibili-Tee T-Shirt White Women44,95 €Available Sizes:XSSML
- newPatagoniaMicro D Snap-T Fleece Jacket Wavy Blue / Sumac Red Kids89,95 €Available Sizes:MLXXL
- newPatagoniaWavefarer Board - 5" Shorts Water Ribbons Natural Women69,95 €Available Sizes:6810
- newPatagoniaGranite Crest Hardshell Jacket Fertile Brown Men289,95 €Available Sizes:MLXL
- newPatagoniaMicrodini Hoody Fleece Jacket Evening Mauve Women159,95 €Available Sizes:XSSML
- newPatagoniaMicrodini 1/2 Zip Fleece Pullover Wavy Blue Women129,95 €Available Sizes:SML
- newPatagoniaNano Air Light Hybrid Hoody Insulation Jacket Salt Grey Men289,95 €Available Sizes:MLXL
- newPatagoniaP-6 Logo Responsibili-Tee T-Shirt White Women44,95 €Available Sizes:XSSML
- newPatagoniaSynchilla Fleece Anorak Pullover Light Plume Grey159,95 €Available Sizes:SML
- newPatagoniaCapilene Cool Daily Graphic Waters T-Shirt Boardshort Logo Evening Mauve Women49,95 €Available Sizes:XSSML
- newPatagoniaSynchilla Fleece Jacket Nickel Women149,95 €Available Sizes:XSSM
- newPatagoniaRubber Tree Mark Responsibili-Tee T-Shirt Evening Mauve Men44,95 €Available Sizes:SMLXL
- newPatagoniaHampi Rock Pants Ink Black Women99,95 €Available Sizes:4681012
- newPatagoniaGranite Crest Hardshell Jacket Evening Mauve Women289,95 €Available Sizes:XSSML



Why is Patagonia a WIR DENKEN UM brand?
The company offers innovative outdoor clothing and equipment, but is also a vocal activist for people, nature and the climate. As a WIR DENKEN UM brand, Patagonia stands out in the following ways:
- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing
- It is aware of the impact its business activities have on the environment and systematically analyzes and prioritizes risks
- Patagonia prides itself on ecologically friendly, resource-saving production
The activist company Patagonia
Patagonia grew out of a small company of climbers for climbers. Although the company continues to focus on mountaineering and still produces clothing for climbing, it also sells apparel for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. All these sports are silent and are rewarded with moments of unity between man and nature. The company is all the more vocal in its commitment to environmental and climate protection. But, why? "The environmental crisis has reached a critical tipping point. Without commitments to reduce greenhouse gas emissions, defend clean water and air and divest from dirty technologies, humankind as a whole will destroy our planet’s ability to repair itself.”

Since 1996 Patagonia uses only organic cotton in the clothing collection. Eco-fibers are used in more than 60 % of all products and 89 % of the products, such as the popular Puff insulation jacket, are recyclable.
The extraordinary history of Patagonia
The American climber and founder of Patagonia, Yvon Chouniard, started to make reusable climbing hooks in the backyard of his parents' house more than 60 years ago. It was a great innovation for climbing, because climbing hooks weren’t reusable before. Although the business was booming and "Chouniard Equipment" was the biggest manufacturer of climbing gear in the USA in 1970, Chouinard was not satisfied. His hooks still caused harm to the environment, as they left holes in the rock. Therefore, Chouinard decided to discontinue the production of these hooks despite the economic risk and came up with an alternative: Aluminum chocks, which could be wedged in rock cracks and removed again.
The new concept was a complete success and soon afterwards the outdoor company began to produce outdoor apparel for women, men and kids, which became more and more sustainable and environmentally friendly over the years. To differentiate the garment line from the hardware company, it was sold under the name Patagonia. The name refers to the then still puzzling and unknown region in Chile and Argentina and should evoke images of "glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors".
©Ice climbing by Zeugswetter

Patagonia: If it’s broke, fix it!
Patagonia uses only the best materials and is constantly looking for new ones all over the world (or alternatively develops them together with suppliers). Among other materials, the company uses the environmentally-friendly natural fiber hemp, organic cotton, recycled down from old linen and clothing, recycled nylon, recycled polyester from plastic bottles for fleece clothing and recycled wool.
Although the outdoor company produces only very high-quality, long-lasting products, it happens that the clothing is damaged after years of use. Therefore, Patagonia has introduced the "Worn Wear" program: Whether it is pants, jeans, shorts, pullovers and shirts, jackets or accessories, every Patagonia product gets repaired. Patagonia operates the largest textile repair center in North America with over 30.000 repairs per year, trains shop staff to carry out minor repairs, and provides free repair instructions for customers. Products that cannot be repaired are recycled to new fibers and fabrics.
In addition to Patagonia’s own efforts to protect the planet, the company supports a variety of projects and tries to strengthen the global awareness of environmental protection. To do so, Patagonia donates money to hundreds of environmental groups a year. As a result, the company makes a decisive contribution to the preservation of our planet. In addition, Patagonia is part of the "1 % for the planet" movement and thus donates 1 % of its sales to environmental organizations.
©Loading baggage into the airplane by Rutherford
