Patagonia

Patagonia has always followed the philosophy of "Make the best product with as little impact on the environment as possible." Today, the activist company consistently advocates climate and environmental protection, with the motto "We are in business to save our home planet.

Patagonia Highlights
- -8%newPatagoniaBetter Sweater Vest New Navy MenMSRP 119,95 €109,95 €Available Sizes:SLXL
- newPatagoniaBaby Cap Silkweight T-Shirt Fitz Roy Rays: Heirloom Peach Kids29,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaStand Up Overall Undyed Natural Women139,95 €Available Sizes:XSSML
- newPatagoniaMulti Trails - 4 In. Shorts Rock Melon Kids59,95 €Available Sizes:XSSMLXL
- newPatagoniaP-6 Logo Trucker Cap Graze Green39,95 €One size
- newPatagoniaP-6 Logo Uprisal Hoodie Abundant Blue99,95 €Available Sizes:XSSML
- newPatagoniaRib Knit T-Shirt Wetland Blue Women49,95 €Available Sizes:XSSML
- newPatagoniaR1 Air Zip Neck Pullover Forever Grey Men129,95 €Available Sizes:MXL
- newPatagoniaClassic Retro-X Fleece Jacket Buttercup Yellow Women229,95 €Available Sizes:XSSM
- newPatagoniaBaby Block The Sun Hat New Navy Kids39,95 €Available Sizes:5T24M
- newPatagoniaR1 Air Full-Zip Hoody Fleece Jacket Smolder Blue Kids119,95 €Available Sizes:XSSMLXL
- newPatagoniaBlack Hole Duffel 40 L Bag Pufferfish Gold149,95 €One size
- newPatagoniaP-6 Logo LoPro Trucker Cap Heartleaf Green39,95 €One size
- newPatagoniaP-6 Logo T-Shirt New Navy Kids34,95 €Available Sizes:XSSMLXL
- newPatagoniaBoardshort Logo Pocket Responsibili-tee T-Shirt Beeswax Tan Men49,95 €Available Sizes:SMLXL
- -10%newPatagoniaBoardshort Logo Pocket Responsibili-Tee T-Shirt White MenMSRP 49,95 €44,95 €Available Sizes:SMLXL
- newPatagoniaBaggies Lights 6 In. Shorts River Rock Green Men74,95 €Available Sizes:SMLXL
- newPatagoniaR1 Air Zip Neck Pullover Robin Brown Men129,95 €Available Sizes:MLXL
- newPatagoniaTerravia Mini Hip Bag River Rock Green34,95 €One size
- newPatagoniaNano-Air Ultralight Pullover Wetland Blue Men199,95 €Available Sizes:MLXL
- newPatagoniaDown Sweater Hoody Down Jacket Abundant Blue Women319,95 €Available Sizes:SML
- newPatagoniaP-6 Logo Responsibili-Tee T-Shirt Concrete Purple Women44,95 €Available Sizes:XS
- newPatagoniaHampi Rock Pants Tidal Teal Men99,95 €Available Sizes:30323436
- -6%newPatagoniaR1 Hybrid Pullover Hoodie Solstice Purple WomenMSRP 179,95 €169,95 €Available Sizes:SML
- newPatagoniaLightweight Synchilla Snap-T Pullover Wild Botanist: Tidal Teal Women129,95 €Available Sizes:XSSML
- newPatagoniaAirshed Pro Windbreaker Concrete Purple Women139,95 €Available Sizes:SML
- newPatagoniaR1 Air Crew Pullover Tidal Teal Men99,95 €Available Sizes:MLXL
- newPatagoniaBaby Sun Bucket Hat Way Back: Sunlit Pink Kids34,95 €Available Sizes:5T
- newPatagoniaNano Puff Vest Black Men169,95 €Available Sizes:SMLXL
- newPatagoniaCapilene Cool Daily Graphic Waters T-Shirt Swelldrifter: Abundant Blue X-dye Women54,95 €Available Sizes:XSSML
- newPatagoniaR1 Air Full-Zip Hoody Fleece Jacket Wool White Women149,95 €Available Sizes:XSML
- newPatagoniaNano-Air Ultralight Full-zip Hoody Jacket Pollinator Orange Men249,95 €Available Sizes:MLXL
- newPatagoniaSynchilla Fleece Jacket Oatmeal Heather W / Seabird Grey Women149,95 €Available Sizes:SML
- newPatagoniaBaggies - 5 In. Shorts Wild Botanist: Tidal Teal Women64,95 €Available Sizes:XSSL
- newPatagoniaCapilene Cool Daily Graphic Waters T-Shirt Forgotten Island: Concrete Purple X-Dye Men54,95 €Available Sizes:SMLXL
- newPatagoniaRetro Pile Fleece Jacket Wetland Blue Men149,95 €Available Sizes:SMLXL
- -6%newPatagoniaMulti Trails 8 In. Shorts Graze Green MenMSRP 79,95 €74,95 €Available Sizes:SMLXL
- newPatagoniaBerm Logo Responsibili-tee T-Shirt Graze Green Men44,95 €Available Sizes:SMLXL
- newPatagoniaBaggies 5 In. Shorts Flourish: Abundant Blue Men64,95 €Available Sizes:SMLXL
- newPatagoniaBetter Sweater Vest River Rock Green Men119,95 €Available Sizes:SMLXL
- newPatagoniaLight Gust Hooded Vest Concrete Purple Women209,95 €Available Sizes:SML
- newPatagoniaCapilene Cool Daily Graphic Waters Longsleeve Swelldrifter: Wetland Blue X-Dye Women64,95 €Available Sizes:XSSML
- newPatagoniaSynchilla Fleece Jacket Seabird Grey Men149,95 €Available Sizes:SMLXL
- -11%newPatagoniaClean Climb Roots Boxy Organic Tank Top Thermal Blue WomenMSRP 44,95 €39,95 €Available Sizes:XSSML
- newPatagoniaLeightweight Synchilla Snap-T Longsleeve Swallowtail Geo: Still Blue Men129,95 €Available Sizes:SMLXL
- newPatagoniaBaby Board Shorts Peak Pink Kids34,95 €Available Sizes:2T3T4T5T
- newPatagoniaCapilene Cool Daily Graphic Waters T-Shirt Boardshort Logo: Thermal Blue X-Dye Women54,95 €Available Sizes:XSSML
- newPatagoniaNomader Jogger Pants Smolder Blue Men129,95 €Available Sizes:SMLXL
- newPatagoniaGranite Crest Hardshell Jacket Wetland Blue Women289,95 €Available Sizes:SML
- -8%newPatagoniaTrailfarer - 6 In. Shorts Wetland Blue MenMSRP 64,95 €59,95 €Available Sizes:SML
- newPatagoniaKids Cap Silkweight T-Shirt Boardshort Logo: Abundant Blue Kids34,95 €Available Sizes:XSSMLXL
- newPatagoniaCapilene Cool Daily Graphic Lands Longsleeve Chouinard Crest: Foxglove Purple Women64,95 €Available Sizes:SML
- newPatagoniaBaby Baggies Shorts Meadow Moose: Rinsed Green Kids34,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaRetro Pile Marsupial Pullover Foxglove Purple Women149,95 €Available Sizes:XSSL
- newPatagoniaFleetwith Pants Wetland Blue Women119,95 €Available Sizes:SML
- newPatagoniaR1 Air Zip Neck Pullover Thermal Blue Women129,95 €Available Sizes:SML
- -7%newPatagoniaLightweight Unity Fitz Wildrise Longsleeve Birch White MenMSRP 74,95 €69,95 €Available Sizes:SMLXL
- newPatagoniaBlack Hole Duffel 40 L Bag Tidal Teal149,95 €One size
- newPatagoniaUnity Fitz Responsibili-Tee T-Shirt White Men44,95 €Available Sizes:SMLXL
- newPatagoniaP-6 Logo LoPro Trucker Cap Abundant Blue39,95 €One size
- newPatagoniaP-6 Logo Responsibili-Tee T-Shirt White Men44,95 €Available Sizes:SMLXL
- -16%newPatagoniaM10 Storm Hardshell Jacket Wetland Blue MenMSRP 379,95 €319,95 €Available Sizes:MLXL
- newPatagoniaHampi Rock Shorts Robin Brown Men79,95 €Available Sizes:30323436
- newPatagoniaMulti Trails - 5 1/2 In. Shorts Solstice Purple Women74,95 €Available Sizes:SML
- newPatagoniaP-6 Logo Trucker Cap White W / Redtail Rust39,95 €One size
- newPatagoniaCosta Rica Baggies 3 In. Unlined Shorts Way Back: Sunlit Pink Kids39,95 €Available Sizes:XSSMLXL
- newPatagoniaCapilene Cool Daily Graphic Longsleeve '73 Skyline: Rock Melon X-Dye Women64,95 €Available Sizes:XSSML
- -20%newPatagoniaHydropeak Volley - 16" Swimming Pants Undersea: Black MenMSRP 74,95 €59,95 €Available Sizes:SMLXL
- newPatagoniaBaggies Lights 6 In. Shorts Still Blue Men74,95 €Available Sizes:SMLXL
- newPatagoniaTorrentshell 3L Hardshell Jacket Black Men199,95 €Available Sizes:MXL
- newPatagoniaTerravia Mini Hip Bag Luminous Pink34,95 €One size



Why is Patagonia a WIR DENKEN UM brand?
The company offers innovative outdoor clothing and equipment, but is also a vocal activist for people, nature and the climate. As a WIR DENKEN UM brand, Patagonia stands out in the following ways:
- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing
- It is aware of the impact its business activities have on the environment and systematically analyzes and prioritizes risks
- Patagonia prides itself on ecologically friendly, resource-saving production
THE ACTIVIST COMPANY PATAGONIA BY YVON CHOUINARD
Patagonia grew out of a small company of climbers for climbers. Although the company continues to focus on mountaineering and still produces clothing for climbing, it also sells apparel for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. All these sports are silent and are rewarded with moments of unity between man and nature.
Many people know, that Patagonia is actively committed to protect the environment and climate. What perhaps not everyone knows yet is that in 2022, founder Yvon Chouinard transferred 98 % of the company shares to non-profit environmental organisations. According to Chouinard: "The earth is now our only shareholder."

This shows the consistenc with wihich the popular outdoor brand lives environmetal and climate protection. This is also reflected in the procurement of materials and the prodution method: Since 1996 Patagonia uses exclusively organic cotton in its clothing collection. More than 60 % of all products are made from eco-fibres and more than 72 %, like the popular Nano puff insulation jacket, are made from recycled materials. Meanwhile, 76 % of the range is Fair Trade Certified.
The extraordinary history of Patagonia
The American climber and founder of Patagonia, Yvon Chouniard, not only conquerred the bis walls, but started to make reusable climbing hooks in the backyard of his parents' house more than 60 years ago. It was a great innovation for climbing, because climbing hooks weren’t reusable before. Although the business was booming and "Chouniard Equipment" was the biggest manufacturer of climbing gear in the USA in 1970, Chouinard was not satisfied: His hooks still caused harm to the environment, as they left holes in the rock. Therefore, Chouinard decided to discontinue the production of these hooks despite the economic risk and came up with an alternative: Aluminum chocks, which could be wedged in rock cracks and removed again.
The new concept was a complete success and soon afterwards the outdoor company began to produce outdoor apparel for women, men and kids, which became more and more sustainable and environmentally friendly over the years. To differentiate the garment line from the hardware company, it was sold under the name Patagonia. The name refers to the then still puzzling and unknown region in Chile and Argentina and should evoke images of "glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors". This sealed the foundation of the company.
©Ice climbing by Zeugswetter

Sustainable outdoor clothing for mountain sports
Patagonia offers a wide range of outdoor clothing for various activities such as hiking, climbing, skiing, skiing, snowboarding and much more. The product range includes jackets, sweaters and t-shirts. These tops are made out of high quality materials that provide comfort, breathability and freedom of moving. Secondly, Patagonia offers pants, shorts and accessories. These are durable, comfortable and often offer practical features such as pockets and reinforceents in stressed areas. For Patagonia the sustainability and quality of the products are basic requiremtne in the design process.
In additon to specialized lines such as Torrentshell rainwear and Nano Puff insulations products, the brand also offers functional Capilene baselayers. Designed for different weather conditions, baselayer include long-sleeved shirts and leggings that wick moisture and regulate body heat to maintain a comfortable microclimate on the skin.
Patagonia: What's broken gets fixed!
Patagonia uses only the best materials and is constantly looking for new ones all over the world (or alternatively develops them together with suppliers). Among other materials, the company uses the environmentally-friendly natural fiber hemp, organic cotton, recycled down from old linen and clothing, recycled nylon, recycled polyester from plastic bottles for fleece clothing and recycled wool. Because the use of recycled materials plays a major rle in keeping the CO2 footprint as low as possible.
©Loading baggage into the airplane by Rutherford

Although the outdoor company only manufactures very high-quality, long-lasting products whose service life is constantly being improved, it happens that the clothing and equipment wear out or is damaged after years of use. Therefore, Patagonia has introduced the "Worn Wear" program: Whether it is pants, jeans, shorts, pullovers and shirts, jackets or accessories, every Patagonia product gets repaired.
Patagonia operates the largest textile repair center in North America with over 56.000 repairs per year, trains shop staff to carry out minor repairs, and provides free repair instructions for customers. Products that cannot be repaired are recycled to new fibers and fabrics. Simpyl send in your broken items to Patagonia and have them repaired.
For the love of our nature
In addition to Patagonia’s own efforts to protect the planet, the company supports a variety of projects and tries to strengthen the global awareness of environmental protection. In 2022, Yvon Chouinard transferred ownership of the company to the non profit organisations Patagonia Purpose Trust and the newlyestablished Holdfast Collective Foundation. Since then, all of the company#s profits that are not reinvested in the business have gone towards fighting the climate crisis. Per year that's roughly the equivalent of 100 million dollars - another significant step in Patagonias mission to save our planet home.
