Atomic

Why is Atomic a WIR DENKEN UM brand?

As part of the Amer Sports Group, Atomic constantly works to make its business more sustainable – with environmental protection, the efficient use of resources and fair working conditions as cornerstones. As a WIR DENKEN UM brand, Atomic stands out in the following ways:

- The company is committed to accountability throughout the supply chain

- It promotes fair working conditions at its production sites. Manufacture of skis in Austria

- Atomic prides itself on environmentally friendly, resource-saving production

One of the greenest ski factories in the world

The Amer-Sports ski factory in Altenmarkt, Austria, has been in operation for over 45 years and produces several hundred thousand pairs of skis there every year. Atomic is aware that as a ski manufacturer they cannot stop global warming. But they can make a statement by reducing the company's own CO2 emissions and energy consumption. Therefore, important measures have been taken in recent years to significantly improve the CO2 balance.

In addition to electricity from renewable energy sources, the factory places a strong emphasis on energy efficiency and sustainable heating, which comes from 100 per cent biomass in joint use with the community. Another key point is the efficient use of materials such as wood, aluminium, steel, plastic, glass fibre or carbon. Small amounts of residual waste that inevitably remain in the manufacturing process are collected via a special waste management system, shredded into small particles with the help of a shredder and recycled within the industry.

Whatever terrain you prefer, at Atomic you will find exactly the right ski for your needs. Another mainstay of Atomic is the Nordic/cross-country skiing division. Here, too, the principle applies of using the experience of top athletes and making it available to all ski fans. Whether skating skis or classic skis, even in cross-country skiing Atomic is one of the leading brands. Here, the Redster series with its unmistakable Redster design stands for uncompromising performance as known from the World Cup.

Bindings and boots for more on-snow performance

In addition to the long-established ski boots for on-piste skiers, the Backland philosophy is consistently carried forward and supplemented by the Backland touring ski boots. Together with the Atomic Tracker binding, the Atomic freeride combo "ski-binding-shoe" is then complete. What the Backland is to ski tourers, the Atomic Hawx ski boot is to alpine skiers. Like the Backland, the Atomic Hawx features "Memory Fit" fit technology - for a custom fit after just a few minutes of thermal adjustment. Combined with Powershift technology, Atomic thus ensures the optimal ski feeling in an ultra comfortable ski boot.