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Speedup to protect the snow leopard – Everyone can take part in Dynafit‘s CSR (Corporate Social Responsibility) campaign in March. 100% of the proceeds will be donated to the Snow Leopard Trust.
About the Snow Leopard Trust:
The population of wild snow leopards is estimated at only 3,500 animals. The snow leopard is threatened by illegal hunting, climate change and habitat loss. The organization Snow Leopard Trust, based in Seattle, was founded in 1981. Since then, it has been trying to protect the small remaining population and is committed to researching the endangered big cats. The organization runs projects in China, India, Kyrgyzstan, Mongolia and Pakistan.
By partnering with this organization, DYNAFIT aims to sustainably protect snow leopards and help preserve the animal’s habitat. Supporting the Snow Leopard Trust is part of DYNAFIT’s CSR commitment, which the brand continues to expand every year. Because DYNAFIT is aware of the great responsibility that the company bears towards nature, the sustainable development of mountain sports and ultimately towards people. As a family business, the company also focuses on the social component and thus on people.
Save the date – 05 March 2022
DYNAFIT therefore organizes the International Snow Leopard Day for the 13th time to protect its “heraldic animal”. Ski tourers can collect altitude meters on this day – for every completed altitude meter DYNAFIT donates one cent to the Snow Leopard Trust. A non-profit organization that has been committed to the endangered wild cat for 40 years.
Why the snow leopard?
For DYNAFIT, the snow leopard is not just a trademark. The characteristics and capabilities of the graceful feline predator coincide with the values and characteristics of the company. They have an excellent weight-performance ratio, are fast and have superior endurance. For DYNAFIT, the snow leopard is a figure of identification and a symbol of all the qualities and skills that ensure life and survival on the mountain. He is a role model for every mountain endurance athlete. That is why DYNAFIT has set itself the goal of helping the snow leopard.
Participation
Participants* can go on Snow Leopard Day, in numerous countries, together on tour and do good at the same time. The more meters in altitude, the higher the donation amount. Every step counts! But also athletes who don’t have their own equipment or just want to test something new are welcome. At the events, DYNAFIT test equipment will be available for all those interested to borrow free of charge. DYNAFIT staff will be on hand at all locations to answer any questions you may have about ski touring. A small supporting program will provide motivation and good humor.
Germany – Füssen, Tegelberg
Austria – St. Johann in Tirol
Switzerland – Berghaus Sulzfluh, Partnun, St. Antönien (March 6th)
You prefer to go alone on the mountain? No problem! Simply document all altitude meters from 05 and 06 March 2022 using GPS and submit them via the DYNAFIT website by 06 March, 6pm. Again, every meter of altitude covered contributes one cent to the total amount donated.
More information about the events can be found here for Germany and here for Austria.
Sustainability is not about achieving goals. It’s about constantly evolving.
Fair Wear Foundation – Leader status
One of the focuses is on the people who produce the products. Through various measures implemented in recent years, the brand tries to protect these people and improve their working conditions and standards. Important here is the collaboration with the Fair Wear Foundation. A non-profit organization with the goal of improving working conditions in the textile and clothing industry worldwide. The more than 80 FWF member companies that have already joined the initiative come from ten European countries and represent more than 130 brands. Companies’ self-commitment to ethical practices is important. However, verification by a third party is what makes them credible. This is where the FWF comes in. This follows a multi-stakeholder strategy, which makes it independent and trustworthy.
Current standards and progress are documented and published annually. DYNAFIT is constantly working to improve its supply chain. Since its first involvement in the FWF, the brand has been continuously expanding its status in the FWF. In the latest evaluation, the brand was again able to achieve Leader status with an excellent score of 82 points. This status is the highest performance category and is intended for member companies that perform exceptionally well and operate at a high level.
DYNAFIT not only cares about the health and well-being of its own directly employed employees*. Also important are the people involved in the production chain of the products. The goal is to make clothing production fairer and more equitable worldwide.