Bluesign: What is behind it?

Sustainably produced outdoor and sports apparel is increasingly in the spotlight. Customers want to know whether the products they buy are as environmentally friendly as possible and made without harmful chemicals. One important label in this context is Bluesign. But what does it mean if a product is labeled “Bluesign® APPROVED” or “Bluesign® PRODUCT”? What has changed at Bluesign in recent years, and how does it compare to other certifications?

In this updated post, we explore the basics of Bluesign and highlight what’s new in the system’s approach.

2. Recent Developments: What Has Changed?

Revised and Refined Bluesign Criteria

Since its introduction, the Bluesign system has continuously evolved. Manufacturers and suppliers must adhere to clearly defined Bluesign CRITERIA, which are regularly reviewed and adapted to new scientific findings. In recent years, these requirements have been tightened, especially in the area of chemical management, aiming to further reduce the use of chemicals that pose risks to human health and the environment (such as PFAS).

Collaboration with Other Initiatives

The textile and outdoor industries are increasingly working together to harmonize sustainability standards and improve them across the board. Bluesign collaborates with organizations such as ZDHC (Zero Discharge of Hazardous Chemicals), an initiative of several brands committed to responsible chemical management in the supply chain. Other organizations like the Sustainable Apparel Coalition (SAC) and OEKO-TEX® also exchange ideas with Bluesign to drive better practices industry-wide.

Expanded Labeling: “Bluesign® APPROVED” vs. “Bluesign® PRODUCT”

Bluesign® APPROVED: This label applies to individual components or materials within a product, such as fabrics, yarns, or accessories. It confirms that these specific materials were manufactured according to Bluesign criteria.
Bluesign® PRODUCT: This means the entire product, including all its components, meets the Bluesign standards and contains no substances violating Bluesign’s strict requirements.

For consumers, the distinction is important: “Bluesign® APPROVED” indicates that certain parts are certified, while “Bluesign® PRODUCT” covers the entire product.

3. Why Bluesign?

High Credibility

Since its inception, Bluesign has held a prominent place in the outdoor and sports industry. Companies that produce according to Bluesign standards undergo regular audits and inspections, fostering a high level of trust. The organization also continues to expand transparency along the supply chain, helping consumers understand how chemicals, resources, and labor are managed responsibly.

Environmental and Resource Protection

Manufacturers who are Bluesign system partners optimize their production processes through:

Chemical Selection: The Bluesign® FINDER database ensures only approved chemicals are used.
Water and Energy Savings: Companies commit to effectively treating water, establishing closed-loop systems where possible, and meeting energy reduction goals.
Waste Management: Controlled production methods reduce waste, and recycling opportunities are explored wherever feasible.

Worker Safety

Bluesign emphasizes strict safety standards and trains employees and suppliers on the responsible handling of chemicals. This minimizes health risks for everyone involved and improves working conditions on site.

4. How Does Bluesign Compare to Other Certifications?

There are many labels and certifications focused on sustainability, which can sometimes cause confusion. Common questions involve how Bluesign differs from GOTS (Global Organic Textile Standard), Fair Wear Foundation, or OEKO-TEX®:

GOTS: Primarily focuses on organic fibers (e.g., cotton) and socially responsible production conditions throughout all manufacturing stages.
Fair Wear Foundation: Concentrates on working conditions and fair wages in textile factories.
OEKO-TEX®: Tests end products for potentially harmful substances but may not necessarily track the entire supply chain.
Bluesign: Covers the entire supply chain, with a particular focus on chemical management, energy and water usage, and worker safety.

In practice, many textile manufacturers use multiple certifications to address different areas of sustainability. For instance, a hoodie might use GOTS-certified organic cotton while also carrying a Bluesign certification for cleaner and safer production practices.

5. Current Figures and Developments

The number of Bluesign system partners continues to rise. In addition to well-known outdoor and sports brands, many suppliers and chemical providers have also joined. You can find a current list of partners, as well as the latest statistics, on the Bluesign website.

Meanwhile, consumer awareness of responsible production methods keeps growing, prompting more companies to optimize their processes and communicate those improvements. Bluesign is an important component here, linking environmental protection, safety, and quality in one cohesive system.

6. What Does This Mean for Customers?

Greater Transparency: A product labeled “Bluesign® PRODUCT” ensures compliance with strict criteria to protect the environment and workers.
Reduced Harmful Substances: Products carrying a Bluesign label generally pose minimal concern regarding chemical safety.
Responsible Consumption: By choosing Bluesign-certified products, you support higher environmental and social standards in the textile industry—and get durable, high-quality gear for your outdoor and sports activities.

7. Outlook and Practical Examples

Many outdoor and sports brands are integrating Bluesign into their broader sustainability strategies. Well-known examples include Patagonia, Vaude, and Mammut, all of which are Bluesign system partners. More and more companies—ranging from major corporations to niche labels—continue to adopt Bluesign standards.

To learn more, visit the official Bluesign website for up-to-date information, partner lists, and detailed insights.

Conclusion

Bluesign remains a gold standard for clean, safe, and resource-efficient production processes—an approach that’s more relevant than ever in today’s climate of growing environmental awareness. In the Sport Conrad Online Shop, you can now filter specifically for products carrying the Bluesign label under the “Sustainability” menu item. Additionally, Bluesign is one of 22 product-specific attributes used by Sport Conrad in awarding our WIR DENKEN UM label. If you’re looking for sustainable options during your next purchase, the Bluesign label is a reliable indicator of high-quality products produced with both environmental and social responsibility in mind. By choosing such items, you help drive positive change across the textile industry while enjoying premium outdoor and sports gear.