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More about Burton

Why is Burton a WIR DENKEN UM brand?

The well-known snowboard and lifestyle company, which was founded by Jake Burton Carpenter, pursues an "aggressive" sustainability policy by its own admission. As a WIR DENKEN UM brand, Burton is characterised above all by the following points:

- The company is committed to responsibility throughout the supply chain

- The company pursues an environment friendly, resource-saving production policy

- The company is B Corp certified

No success without sustainability.

Driven by the freedom and lifestyle of snowboarding, Burton feels responsible towards people and playgrounds, places where the snowboard lifestyle is lived. In other words: "We can't be successful without sustainability.“ In this sense, the American brand has set itself high goals and says: "It won't be easy to achieve them. But the success of our mission and the health of our people and playing styles depend on it." Since 2020, it has been 100% compliant with the Fair Labor Association, which means that all people involved in the production of its products work in safe, healthy and environment friendly conditions. Since 2019, Burton is the first snowboarding company to be B Corp certified, an independent certification that fulfils compliance with high standards for sustainability, social responsibility and transparency. In addition, the Burton US Open has been carbon neutral since 2017 - the goal is to create as little waste as possible.

What immediately catches the eye by looking at Burton’s products is, that the company is all about the mountains. In 1977, Jake Burton Carpenter founded Burton Snowboards. The mountains and snow have always played a huge role in the founder’s life. Burton keeps on evolving, without losing the focus on nature.

In order to use Burton’s products as long as possible, the environment is handled with the utmost care. Burton does that during the production process by trying to minimize its ecological footprint. Furthermore, the brand is bluesign® certified. This means that Burton has to adhere to five principles, which reduce the environmental impact throughout the entire textile supply chain. Additionally, Burton always looks for new ways to craft its products with recycled or recyclable materials. There is also a lifelong warranty for many products. These are marked as “Durable Goods”. For any other products, there is the possibility to get them repaired by Burton. If you want to learn more about this, here is where you’ll find all the information you need.

The fresh designs and functionality of the gear enthral countless snowboarders all over the world. For example, the jackets are equipped with many elaborate features. The pants come with a cool cut and can be combined with the jackets in order to guarantee best possible protection.

Burton truly has something for everybody, even for kids. The lined snowboard jackets and snowboard pants are absolute technical and optic highlights. The Room-to-Grow® System is integrated into every kids’ jackets and pants in order to enable the clothing to grow along and, thus, to give kids a maximum amount of joy with these items.

Burton’s experience in the realms of snowboards, snowboard boots, and snowboard bindings is enormous. The Channel® binding system is unique and patented. It’s synonymous with quick mounting, reduced weight and top-notch performance. By the way, bindings without an EST® (The Channel) system are also mountable on Burton The Channel Boards.

Also, Burton has long found its way into the realm of splitboards. With Burton, you’ll get your splitboard, the according splitboard bindings and splitboard boots all at once. Everything is perfectly coordinated and supports you just fine on your next uphill performance and descent.

As the bottom line, you can say that Burton knows exactly what snowboarders really need, because their employees love the snow themselves. The many pro riders, who are underway for Burton, leave their immediate feedback and, thus, allow the brand to stay on its exciting, innovative path.