Armada

Why is Armada a WIR DENKEN UM brand?

The Amer Group, which includes the Armada ski brand, is way out in front when it comes to responsible production and sustainability. As a WIR DENKEN UM brand, Armada stands out in the following ways:

- The company is committed to accountability throughout the supply chain

- It prides itself on ecologically friendly, resource-saving production

- Armada is mindful of resource-saving use of packaging materials and strives to reduce them to a minimum 

Performance without compromise

“Responsibility is a mindset. In every decision we make, we have to consider our environmental impact,” – is how Armada's parent company, Amer Sports Group, describes its sustainability efforts. For Armada, this means a combination of free spirit and responsible production. That is why the ski brand stands for unconventional styles and freedom in skiing without compromise – whether on the slopes, in the pipe or backcountry. Most of the skis, for example, are manufactured at the Amer Group’s facility in Altenmarkt in Austria. Here, the goal is to constantly develop new technologies to manufacture products with less steam, electricity and energy. The ski factory's heating energy is generated from 100 percent biomass, and surplus energy from the factory is used to heat the facility’s office buildings in the winter. An important step at the Altenmarkt site for the upcoming years: Continued development of a circular economy.