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How can we help more people buy less or less clothes by making clothes that last longer? Basically, this is exactly the challenge Peak Performance is facing to become fully sustainable. Clearly, it is about change and progress in many different areas at the same time: less waste, less chemicals, less microplastics, less CO2. In return, better design, more innovation, greater user-friendliness and ever better quality. Ultimately, however, if a consumer doesn’t want to buy a new hardshell jacket because his old one still works perfectly, that’s a success.
For outerwear to last longer, the quality of materials and workmanship must be right, a timeless look, easy repair and, last but not least, being a strong brand that lasts.
Durability to protect the environment
That’s right, recycling is great – and simple constructions, such as T-shirts or pullover, can be easily taken apart, disassembled into their individual parts and transferred to the second at the end of their first life cycle. But with complex technical garments like hard-shells, it’s not so easy. That’s why Peak Performance has decided on the following strategy: They develop clothing that is as technically advanced and of the highest quality as can possibly be made, while at the same time leaving nothing to be desired in terms of design and aesthetics. The result is garments that both deliver top performance and look great – for a very, very long time. As long as the styles do not completely dissolve when worn, they are in use – thus saving the environment from producing another garment.
All the positive aspects and results that come with the daily efforts for more sustainability and environmental protection are both enjoyable and have proven to be profitable – if you tackle the whole thing in a creative way. Peak Performance wants to reduce its ecological footprint and has the customers on its side.
In detail, the approach is to scrutinize every link in the value chain, from the procurement of raw materials to how each individual garment is used and later disposed of. In addition, three aspects are continuously reviewed: Brand, products and partners. As a guideline, Peak follows UN Sustainable Development Goal #12, with a clear focus on responsible consumption and production. Two years ago, they started to develop 25 specific Peak Performance Target Areas to meet the UN guidelines as far as possible.
Change the perspective
Furthermore, the philosophy and perspective have changed: You no longer think linearly but in cycles. Therefore, the criteria they use to select their partners have changed and become stricter. Peak Performance sees them not only as suppliers, but as partners. At the same time, they place even greater emphasis on innovation and the design of clothing that defies the ravages of time. In this way, Peak Performance is increasingly focusing on the issue of sustainability, which is a key factor in their business. This enables them to make responsible decisions that have a positive impact on our lives and the environment, and hopefully bring even greater loyalty from customers.
As a member of bluesign, the Swedish Textile Initiative for Climate Action and the UN Fashion Charter for Climate Action, Peak Performance fights against material waste, CO2 emissions and the use of chemicals on a daily basis. In this way they plan to reduce their ecological footprint by 50 percent by 2030 and want to motivate you to wear your jacket a few more years.
A sustainable business model for many more adventures to come on this earth.
Here you can find a selection of our Peak Performance products. You want to learn more about sustainability? Then check out these blog articles: