Patagonia Worn Wear Truck – Repair instead of throwing away!

Patagonia is considered a pioneer in the outdoor industry in terms of sustainability and has always been known for its environmentally friendly corporate philosophy. Every year, the outdoor clothing brand donates 1% of its turnover to the preservation and restoration of the natural environment. Well, buying sustainably and fairly produced clothing is one side of the medal, the other side is to take care of it and repair it if necessary. Because one thing is obvious: every newly produced product, no matter how sustainable it is, consumes an enormous amount of resources and pollutes the environment. The longer an item is worn, the less it affects the environment. So everyone should start thinking about repairing damaged clothes rather than buying new ones every year. This not only saves money but also makes an important contribution to the protection of our planet.

By using your gear nine months longer you already reduce the consumption of carbon, waste, and water by 20 to 30 percent. In addition, you also reduce CO2 emissions, production waste and the average amount of water that would be generated in the manufacturing process. That’s why repairing your gear is a radical act that helps to relieve the burden that lies on our planet! With the Worn Wear program, the Californian outdoor brand is now aiming to raise awareness for this fact.

TOURING THrOUGH EUROPE IN A TINY HOUSE TO REPAIR BROKEN OUTDOOR CLOTHING

The Worn Wear Program was launched in 2013 to encourage people to learn how to take good care of their equipment and repair it as needed to ensure it remains in use as long as possible. With the Worn Wear Truck – which is rather a tiny house than a truck – Patagonia is traveling through Europe with stops in Germany, Austria, and Switzerland on their tour stop list. In their belongings, they carry an industrial sewing machine and a talented team that helps to repair cuts, cracks, holes, and other damaged apparel, worn or broken outdoor apparel free of charge. Her mission: “If it´s broke, fix it”, because every beloved garment also has a story to tell. Instead of just throwing this story away, Patagonia’s Worn Wear program wants to give it a “second life”.

On a repair mission, the Worn Wear team travels through the Alps in a small Tiny House. And this house also has its own history! The small wooden house on wheels was designed and built by the Belgian start-up wildernest.be.  While building these beautiful wooden tiny houses acting and building in a sustainable way is always the key for them – how else could a collaboration with Patagonia? The boys and girls from Wildernest are particularly concerned about the following six principles when designing the tiny houses

5 different local wood types of wood are used in the construction. In addition, solar modules and a rainwater collection system are installed in the small wooden houses so that some LED lights, refrigerators, and other things which need power from the naturally generated energy. Rainwater is collected and filtered in a 200-liter-tank, which can be used for flushing or showering. For the individual color design, a selection of environmentally friendly lacquers is used. The insulation is made of recycled wood wool so that it stays warm and cozy even at cold temperatures. 

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