Ziener – this name is synonymous with home, affinity to nature, quality, passion, and a presence throughout Europe. Whoever knows this brand, greatly appreciates its products. High-quality plus functionality equals Ziener – this equation just can’t fail.
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More about Ziener

Why is Ziener a WIR DENKEN UM brand?

The Bavarian family business based in Oberammergau has set out to reduce its ecological footprint. As a WIR DENKEN UM brand, Ziener stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It pays attention to resource-saving use of raw materials
- Ziener is a member of amfori BSCI and promotes fair working conditions

Local hero

At Ziener, sustainability has a lot to do with love of one's homeland, environmental protection and social responsibility. In 2020, the family-owned company decided to determine the ecological footprint of its main site in Oberammergau, Bavaria and reduce it. Ziener offsets unavoidable emissions by supporting climate protection projects, such as the mountain forest project in the Upper Allgäu region or forest protection projects in Mongolia − Ziener can thus proudly call itself a "climate-neutral company".

As a member of the amfori Business Social Compliance Initiative (amfori BSCI), Ziener is committed to improving working conditions at its production sites. This involves the establishment and promotion of an independent monitoring and qualification system that is based on a comprehensive code of conduct.


Ziener is considered as a renowned family business. The brand’s home is the idyllic village of Oberammergau, Germany, which is located at the outskirts of the Bavarian Alps and surrounded by the scenic “Ammergebirge” (a mountain range). The company was founded in 1946 by Franz Ziener Senior and is run today by Franz Ziener in the third generation, with Franz Burig as the company’s director at his side. Ziener is a competent, middle-sized, and classic company with very personal structures and a flat hierarchy. Today, Ziener ranges among the leading glove manufacturers in Europe.


The entire product development is still taking place in Oberammergau. Ziener’s range, today, covers a multitude of sports. Basically, all needs are covered – starting with gloves for all disciplines such as skiing, snowboarding, freeride, ski touring, Nordic disciplines, and biking, up to functional textile lines.

The company enjoys some precious cooperation on all levels. They are the official supplier of the ÖSV Nordic Team with the ski-jumpers, the Nordic combined team, the cross-country skiers, and the biathlon team, as well as the teams of the DSV in the disciplines freestyle, ski-cross, alpine skiing, ski-jumping and Nordic combined. The winter sports specialist furthermore supplies the DSLV (German ski instructor association) and the Bavarian skiing association, as well as the German Paralympic ski team alpine (DPS). A special emphasis is put on the next generation of alpine racers.

„Made by Pros“ – Ziener lives and profits a lot from the input of all people involved, no matter if pro-athletes or amateurs. All experiences and needs are integrated into the gear’s continuous development. This way, the company ensures to always be future-oriented.