Oakley

Why is Oakley a WIR DENKEN UM brand?

Oakley and the international Luxottica Group, which it belongs to, are committed to protecting the environment and promoting social welfare. As a WIR DENKEN UM brand, Oakley stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on environmentally friendly, resource-saving production
- Oakley supports charitable organizations and projects

Oakley: Pushing the limits of performance and innovation

The Luxottica Group has set up ecological objectives and a strict Code of Ethics in order to conserve resources and prevent exploitation of people within the supply chain. These govern everything the company does: "A company of people, for people. This is Luxottica, where value creation and long-term sustainable growth go hand in hand with a virtuous system for developing people and social relations in order to guarantee the well-being of employees and the communities in which the Group operates." Founded in Southern California in 1975, Oakley is now one of the world's leading product design and sports performance brands. The company promotes a culture in which creative minds, inventors, idealists and scientists are passionate about developing innovative products. It is also committed to fighting social injustice and poverty, for example through The Vision Initiative. Oakley collaborates with the non-profit organization, OneSight, so that every year, over 240.000 people in poverty can obtain medical care for their eyes as well as eyeglasses.