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Maloja

Sport Conrad | Maloja Brandstore

Maloja stands for the joy of spending time outdoors in nature, but also for the combination of unique style and sustainability. The basic idea originated in a small mountain village in Switzerland, up on the Maloja Pass in the Engadine region.

Sport Conrad | Maloja Brandstore

Maloja Highlights

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More about Maloja

Why is Maloja a WIR DENKEN UM brand?

Since the company’s founding, ethics, sustainability, respect for people and nature, along with a responsible approach to all partners, have been priorities. As a WIR DENKEN UM brand, Maloja stands out in the following ways:


- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing

- It prides itself on ecologically friendly, resource-saving production

- Maloja has most of its production in the EU with short transport distances and has a production facility of its own


Out and about in nature with a clear conscience

Accountability for what we do – or don’t do – is not a new trend for Maloja, but rather a matter of course. "Soul in the woods" was the theme of the first collection and became the leitmotif of Maloja’s Bavarian brand, which chose its headquarters in a modernized farmhouse in Rimsting, Bavaria. "The desire to be out and about in nature with a clear conscience spurs us on to minimize the impact on nature. However, values like honesty, authenticity, respect and decency are just as important to us." That is why Maloja operates its own production facility in Bulgaria. A total of 70 percent of the company’s products are manufactured in Europe. To promote fair working conditions, Maloja collaborates with amfori BSCI – a global pioneering organization for socially responsible production – and selects materials that are certified, for example, by bluesign®, thus ensuring the responsible use of resources.

Why is Maloja a WIR DENKEN UM brand?

THE MALOJA FEELING

The brand “Maloja” is named after a small village in Switzerland, which is now intimately and irrevocably connected with an epic powder day: an isolated platter lift, a slope surrounded by trees and untouched powder made this a perfect day – somewhere in the Engadin.


From this day on, the friends used “Maloja” as a synonym for something great and beautiful. At the same time, to them, Maloja meant that it is always worth to find your own path and that you don’t need much to experience a perfect day. Maloja believes that beautiful moments should be shared with friends and wants to pass this "Maloja feeling" on to us.


At Maloja in Chiemgau, the most beautiful ideas spring forth season after season - spring, summer, autumn and winter. Maloja always tries to combine innovative technologies with the typical Maloja design and also increases the use of natural fibres in their functional textiles.


Since 2019, the company is continuously searching for possibilities to use hemp more often, because hemp is naturally odour- and sweat inhibiting, moisture wicking, quick-drying, cooling, resistant and antibacterial. By implementing 31 % hemp and 26 % cotton in their “hemp fleece”, Maloja already made a big step in the right direction.



THE MALOJA FEELING

"DELIGHTED BY NATURE"

Spring | Summer Collection 2026


There are these fleeting moments outdoors, that move and inspire us:
the first ray of light over the summit. A rainbow after the shower. Shadows that draw plant shapes on the ground.
Light changes everything. It makes colors glow, shapes appear softer, and brings movement to stillness. These collection picks up on precisely this interplay – with flowing transitions,
gentle gradients, and motifs that blend into the background like mist at dawn.

Observations of nature become designs: falling drops transform into calm patterns, mountain slopes into graphic illusions. Natural shadows are abstracted and translated into
new forms – sometimes soft, sometimes geometric, but always light. The floral elements represent hope and lightness.

Colors are reminiscent of the spectrum of a rainbow, of subtle light gradients and those moments when nature seems both still and full of life. Even the stripes and details do not follow a rigid order. They evolve
like light: uneven, flowing, sometimes narrow, sometimes wide.

The collection is an invitation to take a closer look at what nature reveals when we are outdoors.

"Delighted by Nature" is a tribute to light, to change, and to the small
miracles between day and night. Because sometimes all it takes is a
ray of sunshine to see everything differently.

"DELIGHTED BY NATURE"