Maier Sports

Why is Maier Sports a WIR DENKEN UM brand?

Sustainability is one of Maier Sports GmbH’s top priority goals and forms the basis for mindful action. As a WIR DENKEN UM brand, Maier Sports stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on environmentally friendly, resource-saving production
- Maier Sports runs its own production facilities in Turkey and a joint venture company in China and is a member of the Fair Wear Foundation

Maier Sports: The Clean Function mission

Sustainability is an integral part of Maier Sport's inner attitude, passion and conviction and an essential element of all its company related decisions: “We view sustainability as a holistic and meaningful goal for a world worth living in. This requires a permanent and high level of mindfulness and sense of responsibility. We are aware that our decisions have a long-term impact on the common good and the living conditions of all human beings, especially those of future generations. This requires constant weighing, questioning and searching for the best current solution from an ecological, economic and social perspective.” Back in 2013, Maier Sports founded the “Mission Clean Function” project with the aim of sustainably protecting the environment and nature. Maier Sports is a member of the Fair Wear Foundation as well as a partner in the Alliance for Sustainable Textiles. “Functional clothing only fits perfectly when it protects nature and the environment in addition to supporting people who are active outdoors.”