Viking

Why is Viking a WIR DENKEN UM brand?

Since its inception, Viking has stood for rugged footwear. The Swedish company aims to become climate positive by 2030. As a WIR DENKEN UM brand, Viking stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It promotes fair working conditions and is a member of amfori BSCI
- Viking is continuously working to reduce its environmental footprint

High quality & low impact

“We strive to keep our quality high and impact low as we move towards becoming climate positive by 2030..” For Viking, this means eliminating greenhouse gas emissions throughout the value chain wherever possible: In the procurement and extraction of raw materials, in the manufacture and transport of goods and also in their use and reuse. For the Swedish company, this also means preserving the environment through reforestation and supporting responsible forest management. To achieve its goals, Viking has defined six strategic projects such as building partnerships, Closing the Loop − that is, products that can be kept in a circular economy by virtue of their properties and materials, traceability, sustainable materials and switching to renewable energy. “We promise to keep our minds and hearts open, as we work on creating value for all our stakeholders, including the environment.“