Nitro

Why is Nitro a WIR DENKEN UM brand?

People are what make Nitro into what it is – which is why every member of the Nitro Family treats the company’s supply chain and partners fairly. As a WIR DENKEN UM brand, Nitro stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on fair purchasing and environmentally friendly and resource-saving production
- Nitro makes sure its products and business travel are climate neutral and, as a global partner of Plant for the Planet, is planting one million trees

Nitro: Long-term balance

Within the snowboard community, Nitro’s focus is less on an "environmental marketing stunt" and more on change: "Changes in all aspects of our business: from the people and their workplaces to our factories, the materials used, the production processes and logistics. Every little detail makes a difference. For us, sustainability means not harming the environment or depleting natural resources and, instead, creating a long-term ecological balance." Nitro strives to optimize quality and prolong product life, makes sure supply does not exceed demand and seeks alternatives to fossil fuel-based materials. “The company’s focus is on the entire supply chain, and not just on a single product. However, sustainability does not end at the product level, and social responsibility is not merely an item on the company checklist." Respect and fairness play an important role in Nitro’s collaboration with its partners.