Keen

Why is Keen a WIR DENKEN UM brand?

KEEN advocates for social and environmental justice – from accessibility and inclusion to achieving a “lighter” environmental footprint. As a WIR DENKEN UM brand, KEEN stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on ecologically friendly, resource-saving production
- KEEN is actively involved in environmental and social projects

Shoes to make a difference

KEEN remarks: "We don't like the term “corporate responsibility.” We are social and environmental justice action-takers who make shoes to make a difference..." This approach applies to all of the company’s business activities – from developing shoes to opening its own factory in the USA. "We have a team dedicated to helping drive lasting change across the entire company and beyond," the company says. Since 2012, KEEN has been taking steps to avoid harmful chemicals altogether and replace them with ecological alternatives, such as PCF-free impregnations, environmentally friendly manufactured leather and ecological odor protection based on natural probiotics. In addition, KEEN advocates for environmental projects and social projects and promotes accessibility and inclusion. For example, it is actively engaged in helping refugees and disadvantaged children. Every piece of footwear purchased has a positive impact, funding programs to make the outdoors and trade more accessible to all.