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Guppyfriend

The ultimate innovation for sustainable washing. Guppyfriend - the laundry bag that protects our waters by removing microfibres before they enter wastewater through the wash cycle.
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More about Guppyfriend

Why is Guppyfriend a WIR DENKEN UM brand?

The Guppyfriend laundry bag is a scientifically validated, patented solution to combat microplastic fibre pollution. As a WIR DENKEN UM brand, Guppyfriend stands out in the following ways:


- Guppyfriend prevents the discharge of microplastics into the environment
- It prides itself on ecologically friendly, resource-saving production
- Guppyfriend supports the non-profit organization, STOP! Micro Waste


The laundry bag against microplastics

With every laundry cycle, tiny plastic fibres from textiles pass through the washing machine and into the wastewater, polluting rivers, oceans and the soil on an unimaginable scale. Guppyfriend wants to stop this environmental pollution. The Guppyfriend laundry bag is a first step. It makes the microplastic issue visible, helps to communicate it and is a pragmatic solution that enables everyone to contribute to the protection of the environment.


Guppyfriend uses the experience gained from its own series of tests and scientific findings from its collaboration with universities, institutes, industry and independent laboratories to develop ideas and - in the best case - effective solutions against microplastic pollution. The proceeds from sales of the laundry bags help support STOP! Micro Waste. The non-profit organization raises awareness about the causes of micro waste and provides information on how to keep plastic out of nature to schools and other educational institutions.