Crazy

Tradition, technology and crazy designs! The Italian brand Crazy stands for mountain sports enthusiasts who are not afraid to be seen!

Let's go back to 1989: Crazy was born. Valeria Colturi grew up in Bormio, in the Italian province of Sondrio. Surrounded by mountains and with a passion for winter sports. In addition to mountain sports, designing and developing clothing was one of Valeria's great passions. As she herself says: "I was a skier, in love with clothes, and my "crazy idea" was to create the most innovative outdoor clothing that looks as good as it performs".

Valeria Colturi started designing and creating technical clothing for herself and her friends in high school. She used colours, prints and fabrics that had never been seen before. When she had to choose between her passions (sport and design), Valeria decided to open a sports boutique in Bormio at the age of 20. It was there that Valeria began to develop new, personalised solutions to meet the needs of her customers. Word spread quickly and Valeria's first clients included professional athletes such as Alberto Tomba and Deborah Compagnoni.

In no time at all, the boutique became the go-to place for athletes looking for something with a twist: bright colours and a slightly crazy design! Items that were not only practical but also stylish.

But looks alone were not the main focus: Valeria concentrated on finding the right fabrics, with the right stretch and function, and combining them with style and colour. She had seen too many times at competitions where the clothing was too thin, not warm enough, too loose or too tight - in short, not suitable for the situation.

In 1989, Fabio Meraldi and Adriano Greco gave her a special challenge and Valeria created the first one-piece ski mountaineering suit. Within a few years, the ski mountaineering range was extended to include trousers, jackets and vests, and the products needed a name: Crazy was born!