Athlecia

Why is Athlecia a WIR DENKEN UM brand?

The company behind the activewear brand is Sports Group Denmark, which has established sustainability as a fundamental value in the organization. As a WIR DENKEN UM brand, Athlecia stands out in the following ways:

- Athelcia is committed to accountability throughout the supply chain

- The company promotes fair working conditions at its production sites

- It prides itself on environmentally friendly, resource-saving production

Awareness creates change

Sports Group Denmark, and therefore Athlecia, believes "that corporate responsibility and good governance are critical to running a sustainable business." That's why core values, such as integrity and effective design, are firmly integrated into the company’s value creation. It also upholds the principles of ethical behaviour of the UN Global Compact in its business activities and contributes to the achievement of the 17 goals of the United Nations, the SDGs. Athlecia acts on its belief that sustainable design encourages more sustainable and conscious choices. The company implements amfori BSCI, a leading corporate initiative to improve working conditions in its global supply chains, and promotes fair working conditions and safety for the workers involved in the manufacturing process.