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More about Adidas Terrex

Why is Adidas Terrex a WIR DENKEN UM brand?

For the sporting goods giant Adidas, sustainability is an integral part of its corporate strategy. To this end, the manufacturer has set itself ambitious goals, such as climate neutrality by 2050 and an uncompromising reduction of plastic - for the sake of nature and sport. By 2024, only recycled polyester from existing PET waste is to be used. As a WE THINK AROUND brand, the Adidas Terrex line is characterized primarily by the following points:

- The company pursues environmentally friendly, resource-saving production

- The company promises to work unconditionally to respect human rights

- The company commits to responsibility throughout the supply chain and pursues responsible purchasing practices

Adidas Terrex is redefining sustainability with new actions.

One of them: a shoe that doesn't end up in the trash.

In the future, Adidas wants to take back the worn-out shoe and turn it into a new one.

NOT A SPRINT, BUT A MARATHON

Adidas has been running environmental programs for years that address global supply chain management and environmental impact and community projects: "Being a sustainable company means balancing the interests of our shareholders on the one hand, and the needs and concerns of our employees, the workers in our supply chain and the environment on the other."

Adidas TERREX sees this task as a marathon, not a sprint discipline. Innovations designed to enhance performance and also protect the environment, such as Parley Ocean Plastic and Primeblue, play an important role. Primeblue is a recycled high-performance fabric made partly from Parley Ocean Plastic. Parley Ocean Plastic, in turn, is derived from 'upcycled' plastic waste collected from beaches and coastal areas before it can pollute the oceans. The extracted material is then made into new footwear.

Outdoor adventures with adidas TERREX

Functional clothing has a high priority in sports. No matter the sport, be it trail running or hiking, the Terrex collection equips you completely from top to bottom. Whether you're wearing loafers or running shoes, the right footwear is essential in the great outdoors.

It provides an optimal running feeling and ensures that you arrive safely at your destination and can enjoy your own personal summit moment to the fullest - and without aching feet. Adidas Terrex not only offers you the right hiking and running shoes, but also clothing that focuses on functionality. From t-shirts to windbreakers, you'll find what you need. Whether rain or shine, thanks to the clothing of Terrex you are always optimally equipped and protected.

Exploring with the little ones

Adidas Terrex also colorfully equips their smallest with the appropriate footwear. Not even the tying of the shoes must be learned, thanks to the Boa system. With the special lacing of Terrex your child is ready to discover the world in no time