Wild Country

Why is Wild Country a WIR DENKEN UM brand?

Health, safety and lasting quality are top priorities for the climbing specialist that belongs to the Oberalp Group. As a WIR DENKEN UM brand, Wild Country stands out in the following ways:

- The company is committed to accountability throughout the supply chain
-It pays attention to resource-saving use of raw materials and packaging materials
- Wild Country is a member with Leader Status of the Fair Wear Foundation which works to improve conditions for workers in garment factories

Sustainability is not a distant goal, but an attitude

Wild Country belongs to the Oberalp Group, making it part of a family of outdoor brands that take corporate and social responsibility seriously. A responsibility the company believes in and invests in. "Sustainability is like a fuse: It helps us make sure that our families and friends are well secured and also feel safe on every trail, not just now, but long-term as well." This quote from Alexandra Letts (Sustainability Manager Oberalp) perfectly describes how the Wild Country team thinks. As a company that is all about safety and whose icon product is the "Friend", it is natural to act responsibly. “When climbing, every person is part of the safety chain. And with that in mind, every single person who works for Wild Country is important to us, too! We are committed to ensuring safe and fair working conditions − both in our own offices and in our suppliers' production facilities.”