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Superyellow – that's sustainable headgear Made in Finland. The stylish and durable products are made from high-quality materials in the most environmentally friendly way possible in traditional Finnish companies.
- - 30 %
SuperyellowBjörn Junior Beanie Grey KidsMSRP 49,90 €34,95 €One size
- - 30 %
SuperyellowBjörn Junior Beanie Dark Brown KidsMSRP 49,90 €34,95 €One size - - 36 %
SuperyellowPolar Beanie Steel Blue KidsMSRP 46,90 €29,95 €One size - - 50 %
SuperyellowAida Beanie Off WhiteMSRP 68,90 €34,45 €One size - - 50 %
SuperyellowAida Beanie LilacMSRP 68,90 €34,45 €One size - - 50 %
SuperyellowHannah Beanie BeigeMSRP 56,90 €28,45 €One size ![]()
- - 50 %
SuperyellowInes Headband ToffeeMSRP 49,90 €24,95 €One size - - 50 %
SuperyellowInes Headband Light PinkMSRP 49,90 €24,95 €One size - - 50 %
SuperyellowInes Headband LilacMSRP 49,90 €24,95 €One size - - 50 %
SuperyellowCaribou Beanie RoseMSRP 59,90 €29,95 €One size - - 50 %
SuperyellowOtso Beanie Dark BrownMSRP 49,90 €24,95 €One size - - 50 %
SuperyellowFisherman Beanie Copper RedMSRP 49,90 €24,95 €One size - - 50 %
SuperyellowKjempe Beanie Light GreyMSRP 52,90 €26,45 €One size - - 50 %
SuperyellowKaamos Beanie Pastel MintMSRP 62,90 €31,45 €One size - - 50 %
SuperyellowCaribou Beanie VanillaMSRP 59,90 €29,95 €One size - - 50 %
SuperyellowNorden Beanie VanillaMSRP 64,90 €32,45 €One size - - 50 %
SuperyellowNorden Beanie Light PinkMSRP 64,90 €32,45 €One size - - 50 %
SuperyellowKaamos Beanie LavenderMSRP 62,90 €31,45 €One size - - 50 %
SuperyellowAmalia Beanie ToffeeMSRP 54,90 €27,45 €One size - - 50 %
SuperyellowAmalia Beanie BlackMSRP 54,90 €27,45 €One size - - 50 %
SuperyellowCaribou Beanie ToffeeMSRP 59,90 €29,95 €One size
Why is Superyellow a WIR DENKEN UM brand?
Sustainable and responsible right from the start: no other business model came into question for Superyellow. It is manufactured in small traditional companies in Finland. As a WIR DENKEN UM brand, Superyellow is characterized above all by the following points:
- The company is committed to responsibility throughout the supply chain and follows responsible purchasing practices.
- The company pursues environmentally friendly, resource-saving production within the EU.
- Superyellow informs or reports publicly, regularly and systematically about the handling of risks and effects of its own business activities.
#wedothingsright
When the brand was founded, it was already clear that the products should be produced locally and as environmentally friendly as possible. The beanies are made with high-quality merino wool, manufactured entirely in Finland. In this way, the brand can ensure that the highest standards are upheld and that workers find safe conditions. In addition, the brand reduces the environmental impact due to shorter transport routes.
In production, the brand also takes care to avoid textile waste – leftover cuts are recycled. Through carefully planned production, Superyellow conserves resources and avoids overproduction. The timeless design and high-quality materials make the hats loyal, long-lasting companions.
Made in Finland
Superyellow is a Finnish headwear label founded in 2007 by three ambitious designers. Their goal: to produce functional and at the same time sustainable beanies that defy the harsh Nordic climate. The motto: Approach life with a positive attitude – hence the name Superyellow.
Superyellow is now available in over ten countries. The design is typically Scandinavian: timeless, clean and cool at the same time. However, the passionate founders are not resting on their laurels –the brand is committed to continuing to look for solutions to further reduce the company's impact on people, nature, and animals.
