Sorel

Why is Sorel a WIR DENKEN UM brand?

Sorel belongs to the Columbia Sports Group, whose corporate responsibility strategy has three main areas of focus: empowering people, sustaining places and responsible practices. As a WIR DENKEN UM brand, Sorel stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on environmentally friendly, resource-saving production
- Sorel is committed to fair working conditions and ethical manufacturing practices

Empowering People

Sorel attaches great importance to ethical and sustainable manufacturing practices and commits its business partners to abide by these values as well. Sorel ensures fair working conditions and respectful treatment of all employees through its own social responsibility program. Production sites are inspected regularly to ensure compliance with international labor law. "Monitoring alone is not enough. We also support supplier efforts to promote sustainable solutions. Our training and capacity building program encourages suppliers to further develop skills to effectively remediate and enhance overall performance," Sorel states. In addition, the brand seeks to empower and strengthen the people who work for and with the company, as well as all the happy wearers of their shoes and boots.