McKinley

Why is McKinley a WIR DENKEN UM brand?

McKinley is part of the Intersport Group, which promotes sustainability measures in all six areas: employees, members, end customers, suppliers and exclusive brands, environment and animal welfare, as well as society. As a WIR DENKEN UM brand, McKinley, along with the Intersport Group, stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- The production of its own exclusive brands is environmentally friendly and resource-saving
- Products such as outdoor shoes are primarily manufactured in Europe in order to maximize sustainability

Inspire people

The Intersport Group seeks to inspire people to engage in sports and exercise in the natural outdoors. Part of loving sports is acting responsibly, not because it’s a trendy topic, but because it’s important for current and future generations. Since 2012, the Intersport Group has followed a common understanding of acting in the spirit of corporate social responsibility, with this including a holistic view of the social, ecological and economic dimensions of sustainability.

The focus is on environmental and social factors within the production of exclusive brands like McKinley. The observance of universal human rights is mandatory. This is supported by the company’s membership in the amfori BSCI. In addition, the company has developed its own “Green Series” label for the exclusive brands, which is awarded to collection items where the main component has a sustainable content of at least 50 percent. 54 percent of McKinley’s models already have sustainable content, and 15 percent have the “Green Series” label.