Isbjörn

Why is Isbjörn a WIR DEN DENKEN UM brand?

The Swedish brand strives to make the most functional garments of all times for those who need it most: our children. As a WIR DENKEN UM brand, Isbjörn stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It prides itself on ecologically friendly, resource-saving production and advocates for durable clothing
- Isbjörn supports fair working conditions

Isbjörn: Fewer resources through durable clothing

“We see durability as the key to true sustainability," says Maria Frykman, Founder and CEO of Isbjörn of Sweden. This especially means fine-tuning proven products – rather than launching new collections season after season. Reuse and reduce are at the top of the sustainability agenda, and this is where enormous durability plays a key role. A garment can only be passed on from one young outdoor adventurer to another again and again if is of top quality and robust, while retaining its function. Isbjörn is a 2013 bluesign system partner with 90 % of all the materials certified to this standard, ensuring that most stringent environmental standards are met during production. "We are definitely a complete contrast to fast fashion – we are a slow fashion brand," Frykman said. Since 2019, all of the goods have been transported from the factory by train rather than by ship or air, resulting in a significant reduction in carbon footprint.