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Alprausch

Alprausch

Andy Tanner is the founder of this established brand in the fashion and sports world under Beach Company AG. Together with his wife Nicole, he founded the Swiss lifestyle and outdoor label Alprausch in the year 2000. 

Alprausch
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More about Alprausch

QUALITY PRODUCTS WITH SWISS TRADITION

The brand combines functional clothing with Swiss tradition to create appealing and unique designs. Inspired by everyday life, nature and more, Alprausch has managed to become an individual fashion brand that accompanies you in summer and winter. Discover Alprausch at Sport Conrad


LIFESTYLE & OUTDOOR: THAT'S ALPRAUSCH

Fabrics, prints and extravagant lettering are the main features of the Alprausch collections. But this was not always the case. In the beginning, the brand mainly produced high-quality, reinterpreted knitwear. Now, however, the company has changed, with both of the founders' children working in the company and playing a key role in shaping its future. Daughter Robin is in charge of social media, while son Timothy is the sales manager and a model for the company.
The creative center of Alprausch is located in Zurich under the name Beach Company AG. The premises there are described as a colorful and entertaining world of experience. As they themselves say, the most "normal" thing in their agency is probably the collection. Humor is sometimes an important key to success.


SUSTAINABLE FOR A COMMON FUTURE

Sustainability has been a top priority for Alprausch since the very beginning. In particular, high quality fabrics and fair working conditions are absolute priorities for the company. To ensure fair and high quality production, many of the company's products are manufactured in Europe and according to European standards. In this way, the company aims to ensure that each product is authentic, of high quality and manufactured with sustainability in mind. To continue this philosophy, the designs and patterns are created in Switzerland by the company's own team


SPORT, NATURE AND AN INTERPRETATION OF SWISS CULTURE

Family culture and various ethical values, such as fair working conditions, are reflected in the production, as already described. Most of the production takes place in a family business in Portugal, while the handicrafts and accessories are produced in a family business in Bali. The leather collection is made in Turkey. There is a large "production family".
Elements from the mountain world, often translated into a retro style, play a very important role. Motifs such as ibex, marmots and mountain peaks are recurring elements in the graphic designs. High quality, unusual designs, lifestyle and deep roots in Swiss origins are the main pillars of Alprausch.


ALPRAUSCH: PRODUCTS WITH MANY FACETS

Alprausch now has four flagship stores. The personal contact with customers that can be cultivated there, as well as the convincing content of the collections, are the basis for the successful continuation of the high-quality specialty retail business. As in many other sectors, the same applies here: Quality has a future!


The Alprausch collections focus on clothing for women, men and children.
In addition to everyday wear, Alprausch also offers a wide range of outdoor and winter sports clothing. An individual and functional ski and snowboard line is always popular with fans of the brand. This is no coincidence, as Andy Tanner (founder) comes from the skate and snowboard scene. Not only has he been very successful in this scene for a long time, but he has also played a key role in shaping the sport. As a result, the brand knows how to combine function and design in the best possible way.

THE RIGHT ACCESSORIES ARE A MUST!

Alprausch is not only known for its clothing, but also for its accessories. Every season, there is a range of scarves, bags, belts and hats. The brand doesn't skimp on pattern or color when it comes to accessories either, with simple hats, unique baseball caps and scarves available for both men and women. So if you love the unique designs of Alprausch, you will also love the accessories.

FROM SWITZERLAND TO SPORT CONRAD

Everything produced under the Alprausch umbrella is not only high quality, but also unique. Between simple designs and muted colors, you will always find products that impress with wit, color and charm. From comfortable T-shirts to warm jackets and beautiful scarves - with Alprausch you are equipped all year round. At Sport Conrad you will find many Alprausch products as well as items from many other top brands.