Alprausch

Andy Tanner is the founder of this established brand in the fashion and sports world under Beach Company AG. Together with his wife Nicole, he founded the Swiss lifestyle and outdoor label Alprausch in the year 2000.

- - 25 %AlprauschScuoler Bueb Shirt Navy / Blue Check MenMSRP 97,95 €73,45 €Available Sizes:MXL
- - 25 %AlprauschGondelblick T-Shirt Afterdark MenMSRP 59,90 €44,90 €Available Sizes:ML
- - 25 %AlprauschSchwiizer See T-Shirt Snow White MenMSRP 59,90 €44,90 €Available Sizes:L
- - 25 %AlprauschHansmüller Special T-Shirt White / Grey Melange MenMSRP 69,90 €52,40 €Available Sizes:MLXL
- - 25 %AlprauschKaterli 3/4 Longsleeve Snow White / Blithe WomenMSRP 69,90 €52,40 €Available Sizes:SXL
- - 25 %AlprauschChraxler T-Shirt Green Grey Dark Melange MenMSRP 59,90 €44,90 €Available Sizes:XL
- - 25 %AlprauschBluememeitli T-Shirt Dark Grey Melange WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschZält-Lager T-Shirt Snow White MenMSRP 59,90 €44,90 €Available Sizes:MLXL
- - 25 %AlprauschAnnegrethli Blouse Orchid Blossom WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschJura-Park T-Shirt Black MenMSRP 59,90 €44,90 €Available Sizes:ML
- - 25 %AlprauschMonte-Verita T-Shirt Inca Gold MenMSRP 54,95 €41,20 €Available Sizes:MLXL
- - 25 %AlprauschAlp-Bögli T-Shirt Snow White WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschTimothy-K T-Shirt Grey Stonewashed MenMSRP 69,90 €52,40 €Available Sizes:M
- - 25 %AlprauschHilda T-Shirt Orchid Blossom Striped WomenMSRP 69,90 €52,40 €Available Sizes:ML
- - 25 %AlprauschBergfriede T-Shirt Snow White WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschGletscher-Rose T-Shirt Navy / China Blue Black Melange MenMSRP 69,90 €52,40 €Available Sizes:M
- - 30 %AlprauschFlurina Pants Honey Ginger Leopard WomenMSRP 128,95 €89,95 €Available Sizes:SM
- - 25 %AlprauschHappy-Eagle T-Shirt Grey Melange MenMSRP 54,95 €41,20 €Available Sizes:ML
- - 25 %AlprauschMadlaina Blouse China Blue WomenMSRP 69,90 €52,40 €Available Sizes:S
- - 25 %AlprauschSeppli Hoodie Grey Melange MenMSRP 128,95 €96,70 €Available Sizes:ML
- - 25 %AlprauschDJ-Holz T-Shirt Dark Olive MenMSRP 59,90 €44,90 €Available Sizes:M
- - 25 %AlprauschAlpamore T-Shirt Snow White WomenMSRP 59,90 €44,90 €Available Sizes:SL
- - 25 %AlprauschMürtsche Stock Longsleeve Dark Grey Melange MenMSRP 149,90 €112,40 €Available Sizes:XL
- - 25 %AlprauschRägebögli T-Shirt Honey Ginger Black Melange WomenMSRP 59,90 €44,90 €Available Sizes:L
- - 25 %AlprauschSunneschii T-Shirt Old Gold WomenMSRP 54,95 €41,20 €Available Sizes:M
- - 25 %AlprauschBuuregeil Shirt Beige Check MenMSRP 89,90 €67,40 €Available Sizes:MLXL
- - 25 %AlprauschBigna Shorts China Blue WomenMSRP 79,90 €59,90 €Available Sizes:ML
- - 25 %AlprauschPilz-Fraueli T-Shirt Inca Gold WomenMSRP 54,95 €41,20 €Available Sizes:ML
- - 25 %AlprauschHirsch-Kiss T-Shirt Grey Melange MenMSRP 54,95 €41,20 €Available Sizes:M
- - 27 %AlprauschBurning Alps Shirt Blue Check / Navy Dip Dye MenMSRP 109,90 €79,90 €Available Sizes:MLXL
- - 25 %AlprauschSara Bella Tank Top White / Black Striped WomenMSRP 54,95 €41,20 €Available Sizes:SL
- - 25 %AlprauschTannewald T-Shirt Cordovan Black Melange MenMSRP 59,90 €44,90 €Available Sizes:XL
- - 25 %AlprauschWolfruef T-Shirt Chocolate MenMSRP 59,90 €44,90 €Available Sizes:M
- - 25 %AlprauschDaisy Pants Margritli Pattern Black WomenMSRP 99,90 €74,90 €Available Sizes:SM
- - 25 %AlprauschPiz-Alp T-Shirt Tomato Puree MenMSRP 59,90 €44,90 €Available Sizes:MLXL
- - 25 %AlprauschMiss Mess Dress Dark Shadow WomenMSRP 89,90 €67,40 €Available Sizes:SML
- - 25 %AlprauschLadina Jumpsuit China Blue WomenMSRP 109,90 €82,40 €Available Sizes:SML
- - 25 %AlprauschSeeblick T-Shirt Chocolate / Inca Gold Black Melange MenMSRP 69,90 €52,40 €Available Sizes:ML
- - 25 %AlprauschHans Ueli Zip Hoodie Artisans Gold Melange MenMSRP 149,90 €112,40 €Available Sizes:MLXL
- - 25 %AlprauschUrsina Sweatshirt Blue WomenMSRP 128,95 €96,70 €Available Sizes:SML
- - 25 %AlprauschBigna Shorts Honey Ginger Leopard WomenMSRP 89,90 €67,40 €Available Sizes:SML
- - 25 %AlprauschLadina Jumpsuit Honey Ginger Leopard WomenMSRP 119,90 €89,90 €Available Sizes:SML
- - 25 %AlprauschBergi 3/4 Longsleeve China Blue WomenMSRP 69,90 €52,40 €Available Sizes:SL
- - 25 %AlprauschMargritli Shorts Margritli Pattern Black WomenMSRP 69,90 €52,40 €Available Sizes:SML
- - 25 %AlprauschTiger Lala Tank Top Dark Shadow Stonewashed WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschAlp Lani T-Shirt White WomenMSRP 54,95 €41,20 €Available Sizes:SML
- - 25 %AlprauschEmbrüf T-Shirt China Blue WomenMSRP 59,90 €44,90 €Available Sizes:SM
- - 50 %AlprauschGet Higher Chappe Beanie Grey Black MelangeMSRP 35,90 €17,95 €One size
- newAlprauschBergliebi Cap Rose Wood35,90 €One size
- - 50 %AlprauschBietschhorn Chappe Beanie Kombu Green Fancy MelangeMSRP 35,90 €17,95 €One size
- - 50 %AlprauschHeissi Röschti Chappe Beanie BlackMSRP 35,90 €17,95 €One size
- - 50 %AlprauschMonte Generoso Chappe Beanie Olive BranchMSRP 35,90 €17,95 €One size
- newAlprauschBlüemlisalp Headband Striped29,90 €One size
- newAlprauschZuckerhimmel Cap Navy35,90 €One size
- - 50 %AlprauschAlpinischt Chappe Beanie Navy Black Melange StripedMSRP 35,90 €17,95 €One size
- - 50 %AlprauschSchneeflocke Chappe Beanie Orion Blue Black MelangeMSRP 35,90 €17,95 €One size
- newAlprauschEiger Chappe Beanie Chilly Pepper Black Striped35,90 €One size
- - 50 %AlprauschRoger Staup Chappe Beanie Dark Grey MelangeMSRP 35,90 €17,95 €One size
- - 50 %AlprauschSKA Chappe Beanie Blue White RedMSRP 35,90 €17,95 €One size
- newAlprauschRigi Chappe Beanie Grey Green Melange35,90 €One size
- - 50 %AlprauschSabi Pants Green Blueme Friede WomenMSRP 79,90 €40,00 €Available Sizes:SMXL
- newAlprauschSusle Hoodie Crown Jewel Women139,90 €Available Sizes:SML
- newAlprauschBabsi Sweatshirt Black White Striped Women119,90 €Available Sizes:SML
- newAlprauschZopf Heidi Longsleeve Dusty Rose Women69,90 €Available Sizes:SML
- newAlprauschFrüschi Luft T-Shirt Kombu Green Men54,95 €Available Sizes:MLXL
- newAlprauschTanner MA Longsleeve Deep Forest Men79,90 €Available Sizes:MLXL
- - 50 %AlprauschGrimmsel Heiri Jacket Chocolate MenMSRP 179,90 €89,95 €Available Sizes:M
- - 50 %AlprauschFranzi T-Shirt Snow White WomenMSRP 54,90 €27,45 €Available Sizes:S
- newAlprauschStreife-Tanne T-Shirt Zephyr Blue Men54,95 €Available Sizes:MLXL
- newAlprauschGondel-Geri T-Shirt Dark Grey Melange Men54,95 €Available Sizes:MLXL
- newAlprauschSchnee-Täschli T-Shirt Forget Me Not Men59,90 €Available Sizes:MLXL
- newAlprauschHammer-Bock T-Shirt Chocolate Men54,95 €Available Sizes:MLXL



They define the contents of their collections essentially through materials, prints and extravagant lettering. The beginning of Alprausch was all about high-quality, newly converted knitwear. Today, both children are also in the company and shape its future significantly.
Daughter Robin takes care of the social media topics and the son, Timothy, is responsible for the representative business as a sales manager and he is also busy as an in-house model. The creative center of Alprausch is located in Zürich. The rooms there are described as a colorful and fun world of experience. They say themselves that the most normal thing in their agency is probably the collection. Especially humor is an important key for success.
Alprausch: sport, nature and an interpretation of Swiss culture and tradition
Family culture and various ethical values such as fair working conditions are also reflected in the production. The main production is made with a Portuguese family business and handicrafts as well as accessories are made in a Balinese family business. The leather collection is made in Turkey. Basically, it is one big "production family".
Elements from the mountains, often translated in retro style, play a very important role. Motives such as ibex, groundhogs and mountain peaks are always part of the graphic elaborations. Especially the naming of the individual clothes is very humorous.

Alprausch: Products for outdoor sports
Alprausch now has four flagship stores. The personal contact to the customer and the convincing contents of the collection are their basic for a successful continuation of the high-quality specialized brand. Quality has a future.
Special attention is paid to the accessories. In every new season, there are lots of gorgeous clothing, bags, belts, hats and many other trinkets. The focus of their fashion collections are women, men and children, but winter sports and also benefit from Alprausch's outdoor apparel. An individual and functional ski- and snowboard line a great success each year.
After all, Andy Tanner comes from the skate and snowboard scene, where he has been very successful for a very long time and played a key role in shaping the sport. High quality, minimalist design, lifestyle and deep roots in the Swiss origins are the mainstays of Alprausch.
