Andy Tanner is the founder of this established brand in the fashion and sports world under Beach Company AG. Together with his wife Nicole, he founded the Swiss lifestyle and outdoor label Alprausch in the year 2000.
- newAlprauschChiller Pants Schäreschnitt Snoww Women79,90 €
- newAlprauschChiller Pants Pünktlipattern Navy Women79,90 €
- newAlprauschUrsina Tank T-Shirt Deep Teal Women54,95 €
- newAlprauschLola Tank Top Deep Teal Women49,95 €
- - 69 %AlprauschBretscher Leather Vest Light Blue/Check Women159,90 €49,95 €
- newAlprauschAlpine Trails T-Shirt Smoke Blue Men39,90 €
- newAlprauschFrechs Füchsli T-Shirt Navy Fancy Melange Women39,90 €
- newAlprauschHippie Bus T-Shirt Illusion Blue Women39,90 €
- newAlprauschPanorama-Hirsch T-Shirt Adriatic Blue Men39,90 €
- newAlprauschPop Alp T-Shirt Dark Shadow Melange Men39,90 €
- newAlprauschAbentür Glace T-Shirt Snowwhite Fancy Melange Women39,90 €
- newAlprauschSuppe Seppli T-Shirt Navy Melange Men49,90 €
- newAlprauschFischer Täschli T-Shirt Navy Fancy Melange Men49,90 €
- newAlprauschProscht T-Shirt Fern Green Men39,90 €
- newAlprauschUrsina Tank Top White Women54,95 €
- newAlprauschBergblick T-Shirt Licorice Melange Men49,90 €
- newAlprauschVeloränne T-Shirt Black Men39,90 €
- newAlprauschWetterhorn Heiri T-Shirt Navy Men39,90 €
- newAlprauschC'est Chic T-Shirt Grey Melange Women39,90 €
- newAlprauschHugetobler T-Shirt Navy Men49,90 €
- newAlprauschSuperfrau T-Shirt Illusion Blue Melange Women39,90 €
- newAlprauschLoretta T-Shirt Snowwhite Women49,95 €
- newAlprauschAlp-Panorama Teeshirt T-Shirt Dark Shadow Men49,90 €
- newAlprauschRocker Liebi T-Shirt Snowwhite Women49,90 €
- newAlprauschBergläufer T-Shirt Black Striped Men49,90 €
- newAlprauschMuni Täschli T-Shirt Kumbu Green Melange Men49,90 €
- newAlprauschTannerbaum T-Shirt Deep Forest Men39,90 €
- newAlprauschÖpfel-Liebe T-Shirt Green Stripes Women45,90 €
- newAlprauschBähnler Toni T-Shirt Cypress Men39,90 €
- newAlprauschHappy Camper T-Shirt White Men39,90 €
- newAlprauschSägel Sophie T-Shirt Navy Striped Women49,90 €
- newAlprauschGletschersicht T-Shirt Olive Branch Men39,90 €
- newAlprauschMilitärvelo T-Shirt Dusty Olive Men39,90 €
- newAlprauschBluemtäschli T-Shirt Deep Teal Fancy Melance Women49,90 €
- newAlprauschTobi T-Shirt Grey Melange Men49,90 €
- newAlprauschBlüemli Julia T-Shirt Fall Leaf Fancy Melange Women39,90 €
They define the contents of their collections essentially through materials, prints and extravagant lettering. The beginning of Alprausch was all about high-quality, newly converted knitwear. Today, both children are also in the company and shape its future significantly.
Daughter Robin takes care of the social media topics and the son, Timothy, is responsible for the representative business as a sales manager and he is also busy as an in-house model. The creative center of Alprausch is located in Zürich. The rooms there are described as a colorful and fun world of experience. They say themselves that the most normal thing in their agency is probably the collection. Especially humor is an important key for success.
Alprausch: sport, nature and an interpretation of Swiss culture and tradition
Family culture and various ethical values such as fair working conditions are also reflected in the production. The main production is made with a Portuguese family business and handicrafts as well as accessories are made in a Balinese family business. The leather collection is made in Turkey. Basically, it is one big "production family".
Elements from the mountains, often translated in retro style, play a very important role. Motives such as ibex, groundhogs and mountain peaks are always part of the graphic elaborations. Especially the naming of the individual clothes is very humorous.
Alprausch: Products for outdoor sports
Alprausch now has four flagship stores. The personal contact to the customer and the convincing contents of the collection are their basic for a successful continuation of the high-quality specialized brand. Quality has a future.
Special attention is paid to the accessories. In every new season, there are lots of gorgeous clothing, bags, belts, hats and many other trinkets. The focus of their fashion collections are women, men and children, but winter sports and also benefit from Alprausch's outdoor apparel. An individual and functional ski- and snowboard line a great success each year.
After all, Andy Tanner comes from the skate and snowboard scene, where he has been very successful for a very long time and played a key role in shaping the sport. High quality, minimalist design, lifestyle and deep roots in the Swiss origins are the mainstays of Alprausch.