Andy Tanner is the founder of this established brand in the fashion and sports world under Beach Company AG. Together with his wife Nicole, he founded the Swiss lifestyle and outdoor label Alprausch in the year 2000.
- newAlprauschPischte-Flitzer Cap Poseidon35,90 €
- newAlprauschIn Snow We Trust Cap Navy35,90 €
- newAlprauschSunnebock Cap Licorice35,90 €
- newAlprauschGet Higher Chappe Beanie Grey Black Melange35,90 €
- newAlprauschGet Higher Cap Croissant35,90 €
- newAlprauschSKA Chappe Beanie Blue / Red35,90 €
- newAlprauschBergbüssli Cap Black Forest35,90 €
- newAlprauschBaum Trio Cap Cordovan35,90 €
- newAlprauschAlpbock Chappe Beanie Cordovan Dark Melange Striped35,90 €
- newAlprauschAlpinischt Chappe Beanie Navy Black Melange Striped35,90 €
- newAlprauschRetro-Skifahrer Cap Deep Forest35,90 €
- newAlprauschSchuliette Plüsch Sweatshirt Navy Women89,90 €
- newAlprauschGigi vo Arosa Pullover Navy / Tango Red Men119,90 €
- newAlprauschDoris Sweatshirt White Women89,90 €
- newAlprauschSki Täschli Longsleeve Grey Fancy Melange / Navy Men55,90 €
- newAlprauschFonduepause Longsleeve Snow White / Deep Forest Women55,90 €
- newAlprauschHansueli Longsleeve Navy / Striped Men65,90 €
- newAlprauschWaldtoni Longsleeve Reseda Melange / Deep Forest Men55,90 €
- newAlprauschSchwiizer Berge Longsleeve Grey Melange / Arabian Spice Men55,90 €
- newAlprauschAprès-Schii Hoodie Navy Women109,90 €
- newAlprauschSchneehäsli Sweatshirt Snow White Women89,90 €
- newAlprauschSchtreifeheidi Knitted Pullover Navy / Tango Red Women128,95 €
- newAlprauschPischtevreni Knitted Zip Hoodie Tango Red Women135,90 €
- newAlprauschHeiri Ma Longsleeve Hedge Green / Snow White Men65,90 €
- newAlprauschPischte Bunny Longsleeve Orion Blue Melange Women55,90 €
- newAlprauschGretli Parka Dark Olive Women258,95 €
- newAlprauschIn Snow We Trust T-Shirt Snow White / Navy Men55,90 €
- newAlprauschPischte-Flitzer T-Shirt Snow White Men45,90 €
- newAlprauschGondelblick T-Shirt Navy Men45,90 €
- newAlprauschRetro-Skifahrer T-Shirt Navy Melange Men45,90 €
- newAlprauschGet Higher T-Shirt Moonless Night Fancy Melange Men45,90 €
- newAlprauschLina Fleece Jacket Snow White Women145,90 €
- newAlprauschBergbüssli T-Shirt Moonless Night Men45,90 €
- newAlprauschAlpinischt T-Shirt Navy Fancy Melange Men45,90 €
- newAlprauschSchiifahrerin Basic T-Shirt Snow White Fancy Melange Women45,90 €
- newAlprauschGondel-Liebi T-Shirt Navy Melange Men45,90 €
They define the contents of their collections essentially through materials, prints and extravagant lettering. The beginning of Alprausch was all about high-quality, newly converted knitwear. Today, both children are also in the company and shape its future significantly.
Daughter Robin takes care of the social media topics and the son, Timothy, is responsible for the representative business as a sales manager and he is also busy as an in-house model. The creative center of Alprausch is located in Zürich. The rooms there are described as a colorful and fun world of experience. They say themselves that the most normal thing in their agency is probably the collection. Especially humor is an important key for success.
Alprausch: sport, nature and an interpretation of Swiss culture and tradition
Family culture and various ethical values such as fair working conditions are also reflected in the production. The main production is made with a Portuguese family business and handicrafts as well as accessories are made in a Balinese family business. The leather collection is made in Turkey. Basically, it is one big "production family".
Elements from the mountains, often translated in retro style, play a very important role. Motives such as ibex, groundhogs and mountain peaks are always part of the graphic elaborations. Especially the naming of the individual clothes is very humorous.
Alprausch: Products for outdoor sports
Alprausch now has four flagship stores. The personal contact to the customer and the convincing contents of the collection are their basic for a successful continuation of the high-quality specialized brand. Quality has a future.
Special attention is paid to the accessories. In every new season, there are lots of gorgeous clothing, bags, belts, hats and many other trinkets. The focus of their fashion collections are women, men and children, but winter sports and also benefit from Alprausch's outdoor apparel. An individual and functional ski- and snowboard line a great success each year.
After all, Andy Tanner comes from the skate and snowboard scene, where he has been very successful for a very long time and played a key role in shaping the sport. High quality, minimalist design, lifestyle and deep roots in the Swiss origins are the mainstays of Alprausch.