Alprausch

Andy Tanner is the founder of this established brand in the fashion and sports world under Beach Company AG. Together with his wife Nicole, he founded the Swiss lifestyle and outdoor label Alprausch in the year 2000.

- newAlprauschAlperol T-Shirt Navy Women39,90 €
- newAlprauschAnneli Tanktop Shirt Snow White / Multi Color Striped Women75,90 €
- - 10 %newAlprauschSchigginiggi Skirt Burnt Ochre Women65,90 €59,30 €
- newAlprauschBüssli-Berg T-Shirt Snow White Men45,90 €
- newAlprauschPassflitzer T-Shirt Orion Blue Men45,90 €
- newAlprauschAlpmobile T-Shirt Kombu Green Men39,90 €
- newAlprauschSummerbrülle T-Shirt Orion Blue Women45,90 €
- newAlprauschAlpine Adventurer T-Shirt Snow White Fancy Melange Men39,90 €
- newAlprauschAlpe-Badi T-Shirt Snow White Fancy Melange Women45,90 €
- newAlprauschSchigginiggi Skirt Silver Pine Women65,90 €
- newAlprauschDe Berg Rüeft T-Shirt Dusty Olive Men45,90 €
- newAlprauschChäfer Fäscht Pullover Forget Me Not Melange Women89,90 €
- newAlprauschAlpebiker T-Shirt Dark Grey Melange Men45,90 €
- newAlprauschAlpebier T-Shirt Navy Men45,90 €
- newAlprauschSuzette Tanktop Shirt Silver Pine Women49,90 €
- newAlprauschHippie-Camper T-Shirt Snow White Women45,90 €
- newAlprauschAlpfischer T-Shirt Walnut Black Melange Men45,90 €
- newAlprauschHeiriblitz T-Shirt navy striped Men59,90 €
- newAlprauschUf De Berg Trucker Cap Black35,90 €
- newAlprauschBergfahrer Moto X Tee Longsleeve Snow White Men75,90 €
- newAlprauschUf De Berg T-Shirt Black Men45,90 €
- - 20 %newAlprauschTineli Shorts Burnt Ochre Women59,90 €47,90 €
- newAlprauschSpitzberg T-Shirt Grey / Navy Men55,90 €
- newAlprauschFischer's Fritz T-Shirt Snorke Blue Black Melange Men39,90 €
- newAlprauschBüssli-Berg Trucker Cap Cordovan35,90 €
- newAlprauschHerzli-Alp T-Shirt Illusion Blue Melange Women45,90 €
- - 10 %newAlprauschNimm's Easy T-Shirt Inca Gold Men45,90 €41,30 €
- newAlprauschLoretta T-Shirt Silver Pine Women55,90 €
- - 10 %newAlprauschHueregeil Trucker Cap Black35,90 €32,30 €
- newAlprauschBerghänger Longsleeve Port Royale Melange Men75,90 €
- newAlprauschAlpfischer Trucker Cap Walnut Melange35,90 €
- - 10 %newAlprauschBergsicht Snapback Cap Croissant35,90 €32,30 €
- newAlprauschSchtreife Tobi T-Shirt Light Blue Striped Men55,90 €
- newAlprauschGrummli Rino Zip Zip Hoodie Hunter Green Men129,90 €
- - 20 %newAlprauschNicoletta Dress Burnt Ochre Women79,90 €63,90 €
- - 10 %newAlprauschWanderwewe T-Shirt Hunter Green Melange Men54,90 €49,40 €



They define the contents of their collections essentially through materials, prints and extravagant lettering. The beginning of Alprausch was all about high-quality, newly converted knitwear. Today, both children are also in the company and shape its future significantly.
Daughter Robin takes care of the social media topics and the son, Timothy, is responsible for the representative business as a sales manager and he is also busy as an in-house model. The creative center of Alprausch is located in Zürich. The rooms there are described as a colorful and fun world of experience. They say themselves that the most normal thing in their agency is probably the collection. Especially humor is an important key for success.
Alprausch: sport, nature and an interpretation of Swiss culture and tradition
Family culture and various ethical values such as fair working conditions are also reflected in the production. The main production is made with a Portuguese family business and handicrafts as well as accessories are made in a Balinese family business. The leather collection is made in Turkey. Basically, it is one big "production family".
Elements from the mountains, often translated in retro style, play a very important role. Motives such as ibex, groundhogs and mountain peaks are always part of the graphic elaborations. Especially the naming of the individual clothes is very humorous.

Alprausch: Products for outdoor sports
Alprausch now has four flagship stores. The personal contact to the customer and the convincing contents of the collection are their basic for a successful continuation of the high-quality specialized brand. Quality has a future.
Special attention is paid to the accessories. In every new season, there are lots of gorgeous clothing, bags, belts, hats and many other trinkets. The focus of their fashion collections are women, men and children, but winter sports and also benefit from Alprausch's outdoor apparel. An individual and functional ski- and snowboard line a great success each year.
After all, Andy Tanner comes from the skate and snowboard scene, where he has been very successful for a very long time and played a key role in shaping the sport. High quality, minimalist design, lifestyle and deep roots in the Swiss origins are the mainstays of Alprausch.
