Adidas Terrex online shop at Sport Conrad

More about Adidas Terrex

Why is Adidas Terrex a WIR DENKEN UM brand?

For the sporting goods giant, sustainability is an integral part of its corporate strategy. Adidas has set itself ambitious goals, such as climate neutrality by 2050 and an uncompromising reduction of plastic. Only recycled polyester is to be used by 2024.

As a WIR DENKEN UM brand, the Adidas Terrex line is characterised above all by the following points:

- The company is committed to responsibility throughout the supply chain and follows responsible purchasing practices

- The company pursues an environmentally friendly, resource-saving production policy

- The company promises to be unconditionally committed to respecting human rights

Not a sprint, but a marathon

Adidas has been running environmental programmes for years, dealing with global supply chain management, environmental impact and community projects: "Being a sustainable company means balancing the interests of our shareholders on the one hand, and the needs and concerns of our employees, workers in our supply chain and the environment on the other."

The group sees this task as a marathon, not a sprint discipline. Innovations designed to improve performance and also protect the environment, such as Parley Ocean Plastic and Primeblue, play an important role. Primeblue is a recycled high-performance fabric made partly from Parley Ocean Plastic. Parley Ocean Plastic, on the other hand, is made from 'upcycled' plastic waste collected from beaches and coastal areas before it can pollute the oceans.