Rethinking Sustainability: Symbols to Identify sustainable products

Making sustainability visible – that’s the idea behind our WDU label. To award this label, we’ve implemented a two-step evaluation process and regularly review both our suppliers and products.

We introduced this assessment system back in 2018 and have been continuously developing it ever since. In addition, we label innovative products that are produced ecologically and fairly – from clothing and footwear to equipment – offering more sustainable alternatives to conventionally manufactured items.

Step 1: Company Assessment Based on Sustainability Criteria

In the first step, we take a close look at the company as a whole and conduct an in-depth survey with our suppliers at the corporate level, focusing on the following areas:

🌿 Responsibility & Transparency

🌿 Environment & Climate

🌿 Product & Design Concept

Brands that we label as "WIR DENKEN UM" brands commit to:

- taking responsibility within their supply chains,

- measuring their corporate carbon footprint and actively working to reduce it,

- and ensuring fair working conditions at their production facilities.

Step 2: Evaluation of Individual Products

Once a brand has been identified as a WDU brand, we take a closer look at its individual products. Currently, only WDU brands are eligible to have their products labeled in our system. To do so, we’ve defined four sustainability categories at the product level:

🌿 Material Selection

🌿 Climate & Production

🌿 Circularity

🌿 Certifications

In our online shop, you can use the "Sustainability" filter to search for criteria such as “PFAS/PFC-free,” “recycled materials,” and recognized certifications like the "Grüner Knopf" (Green Button).

In our retail stores, our experts are happy to offer personal advice, and you can easily identify sustainable product highlights by our WDU hang tag.