Picture

Why is Picture a WIR DENKEN UM brand?

In 2008, the company that was founded in France embarked on its mission to stop climate change. As a WIR DENKEN UM brand, Picture stands out in the following ways:

- The company is committed to accountability throughout the supply chain
- It is aware of the impact its operations have on the environment and is working to reduce its footprint
- Picture is a member of the Fair Wear Foundation, B Corp certified and is committed to protecting nature

Picture: Fight climate change

"Fighting climate change through our passion for boardsports and great outdoors" - that's what the French eco-brand is all about. Their principle is simple: Ride, Protect & Share! These three words represent the essence of who Picture are: A snowboard, ski, surf, and outdoor clothing brand who, while not taking themselves too seriously, still want to effect change. Picture believes that in order to reduce the impact of business on the climate and people, dependence on fossil fuels must end, environmental impact must be contained and economic growth must be limited. What it takes is community. This is where B-Corp certification has meaning: "We need to galvanize as many people as possible from our community – partners, and stakeholders in the outdoor and apparel industries - to participate in the energy transition and in removing carbon from the global economy."