Patagonia
Patagonia has always followed the philosophy of "Make the best product with as little impact on the environment as possible." Today, the activist company consistently advocates climate and environmental protection, with the motto "We are in business to save our home planet.
Patagonia Highlights
- - 50 %PatagoniaCotton Down Parka Sleet Green WomenMSRP 349,95 €174,95 €Available Sizes:XSSM
- - 40 %PatagoniaUntracked Hardshell Jacket Sleet Green WomenMSRP 699,95 €419,95 €Available Sizes:L
- - 40 %PatagoniaSnowdrifter Hardshell Jacket Cosmic Gold WomenMSRP 449,95 €269,95 €Available Sizes:ML
- - 40 %PatagoniaTested product Upstride Pants Belay Blue WomenMSRP 319,95 €191,95 €Available Sizes:XSSML
- - 40 %PatagoniaDirt Roamer Storm Jacket Obsidian Plum WomenMSRP 339,95 €203,95 €Available Sizes:SM
- - 40 %PatagoniaTested product Upstride Pants Cosmic Gold WomenMSRP 319,95 €191,95 €Available Sizes:XSSL
- - 50 %PatagoniaCord Fjord Down Jacket Nouveau Green WomenMSRP 349,95 €174,95 €Available Sizes:L
- - 40 %PatagoniaDual Aspect Hardshell Jacket Cosmic Gold WomenMSRP 479,95 €287,95 €Available Sizes:SML
- - 40 %PatagoniaStormstride Skiing Pants Obsidian Plum MenMSRP 449,95 €269,95 €Available Sizes:SL
- - 48 %PatagoniaDual Aspect Hardshell Jacket Cosmic Gold MenMSRP 479,95 €249,95 €Available Sizes:L
- - 40 %PatagoniaUntracked Skiing Pants Sleet Green WomenMSRP 649,95 €389,95 €Available Sizes:ML
- - 40 %PatagoniaSnowdrifter Skiing Pants Sleet Green WomenMSRP 419,95 €251,95 €Available Sizes:ML
- - 40 %PatagoniaTested product Stormstride Hardshell Jacket Burl Red WomenMSRP 499,95 €299,95 €Available Sizes:S
- - 40 %PatagoniaTested product Upstride Softshell Jacket Lagom Blue WomenMSRP 339,95 €203,95 €Available Sizes:SML
- - 40 %PatagoniaGranite Crest Hardshell Jacket Obsidian Plum MenMSRP 289,95 €173,95 €Available Sizes:XL
- - 40 %PatagoniaTested product Upstride Softshell Jacket Burl Red WomenMSRP 339,95 €203,95 €Available Sizes:XSSML
- - 50 %PatagoniaReversible Silent Down Jacket Basin Green MenMSRP 349,95 €174,95 €Available Sizes:S
- - 40 %PatagoniaTriolet Hardshell Jacket Obsidian Plum MenMSRP 449,95 €269,95 €Available Sizes:XL
- - 32 %PatagoniaPowder Town Ski Jacket Passage Blue KidsMSRP 249,95 €169,95 €Available Sizes:XLXXL
- - 33 %PatagoniaStorm Shift Hardshell Jacket Belay Blue KidsMSRP 299,95 €199,95 €Available Sizes:LXXL
- - 40 %PatagoniaSnowdrifter Hardshell Jacket Nouveau Green MenMSRP 449,95 €269,95 €Available Sizes:XL
- - 40 %PatagoniaSnowdrifter Skiing Pants Nouveau Green MenMSRP 419,95 €251,95 €Available Sizes:SXL
- - 40 %PatagoniaTested product Stormstride Pants Burl Red WomenMSRP 449,95 €269,95 €Available Sizes:XSSM
- - 40 %PatagoniaAlpine Suit Overall Touring Red MenMSRP 999,95 €599,95 €Available Sizes:SML
- - 40 %PatagoniaDown Sweater Hoody Down Jacket Obsidian Plum WomenMSRP 319,95 €191,95 €Available Sizes:ML
- - 50 %PatagoniaDowndrift Parka Ink Black MenMSRP 349,95 €174,95 €Available Sizes:XL
- - 33 %PatagoniaStorm Shift Hardshell Jacket Burl Red KidsMSRP 299,95 €199,95 €Available Sizes:LXLXXL
- - 40 %PatagoniaTested product Upstride Pants Nouveau Green MenMSRP 319,95 €191,95 €Available Sizes:SMLXL
- - 40 %PatagoniaDown Sweater Hoody Down Jacket Nouveau Green WomenMSRP 319,95 €191,95 €Available Sizes:L
- - 50 %PatagoniaDowndrift Parka Grayling Brown MenMSRP 349,95 €174,95 €Available Sizes:XL
- - 40 %PatagoniaStormstride Hardshell Jacket Obsidian Plum MenMSRP 499,95 €299,95 €Available Sizes:SM
- - 40 %PatagoniaSweater Down Jacket Obsidian Plum MenMSRP 279,95 €167,95 €Available Sizes:XL
- - 40 %PatagoniaTested product Upstride Softshell Jacket Belay Blue MenMSRP 339,95 €203,95 €Available Sizes:SMLXL
- - 40 %PatagoniaTested product Micro Puff Hoody Insulation Jacket Cosmic Gold WomenMSRP 299,95 €179,95 €Available Sizes:XSSML
- - 50 %PatagoniaDowndrift Parka Down Jacket Nouveau Green WomenMSRP 399,95 €199,95 €Available Sizes:S
- - 40 %PatagoniaTested product Triolet Hardshell Jacket Lagom Blue MenMSRP 449,95 €269,95 €Available Sizes:M
- newPatagonia3/4 Sleeved Merino Longsleeved Jersey Golden Caramel Women99,95 €Available Sizes:XSSML
- newPatagoniaWavefarer Boardshorts - 5 In. Shorts Island Seeds: Milkweed Mauve Women69,95 €Available Sizes:46810
- newPatagoniaQuandary Pants Sienna Clay Women99,95 €Available Sizes:681012
- newPatagoniaBaby Graphic T-Shirt Summit Swell: Afternoon Pink Kids24,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaMicrodini 1/2 Zip Pullover Nouveau Green W/salt Grey Men129,95 €Available Sizes:SMLXL
- - 50 %PatagoniaPalm Protest Responsibili T-Shirt Cowry Peach WomenMSRP 39,95 €19,95 €Available Sizes:S
- newPatagoniaFunhoggers Pants Milkweed Mauve Women99,95 €Available Sizes:SML
- newPatagoniaBaby Baggies Windbreaker High Hopes Geo: Salamander Green Kids79,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaDirt Craft Longsleeved Jersey Golden Caramel Women99,95 €Available Sizes:XSSML
- newPatagoniaTorrentshell 3L Hardshell Jacket Golden Caramel Men199,95 €Available Sizes:SML
- newPatagoniaFunhoggers - 4 In. Shorts Channel Islands: Vessel Blue Women69,95 €Available Sizes:SML
- newPatagoniaBaby Fitz Roy Skies T-Shirt Milled Yellow Kids24,95 €Available Sizes:2T3T4T5T
- newPatagoniaNano Puff Insulation Jacket Pufferfish Gold Men219,95 €Available Sizes:SML
- newPatagoniaBaggies 5 In. Shorts Subtidal Blue Men64,95 €Available Sizes:SMLXL
- newPatagoniaEssential Boxer Briefs 3 In. Baselayer Shorts Sun Beams: Lagom Blue Men34,95 €Available Sizes:MLXL
- newPatagoniaFunhoggers Anorak Windbreaker Undyed Natural Men159,95 €Available Sizes:SMLXL
- newPatagoniaHoudini Rain Jacket Phosphorus Green Men109,95 €Available Sizes:SML
- newPatagoniaLeightweight Synchilla Snap-T Longsleeve High Hopes Geo: Salamander Green Men129,95 €Available Sizes:XL
- - 50 %PatagoniaDirt Roamer Bike Shorts Intertwined Hands Evening Mauve WomenMSRP 129,95 €64,95 €Available Sizes:4610
- - 40 %PatagoniaBetter Sweater Fleece Jacket Obsidian Plum MenMSRP 149,95 €89,95 €Available Sizes:S
- - 40 %PatagoniaSnowfarer Cap Basin GreenMSRP 49,95 €29,95 €One size
- PatagoniaBlock The Sun Hat Coho Coral Kids39,95 €Available Sizes:5T
- newPatagoniaBaggies 5 In. Shorts Phosphorus Green Men64,95 €Available Sizes:SMLXL
- newPatagoniaMulti Trails 8 In. Shorts Buckhorn Green Men79,95 €Available Sizes:SML
- newPatagoniaCapiline Cool Daily Graphic Waters Longsleeve Fitz Roy Trout: Subtidal Blue X-dye Men64,95 €Available Sizes:SMLXL
- newPatagoniaMicrodini 1/2 Zip Pullover Vessel Blue Men129,95 €Available Sizes:SMLXL
- newPatagoniaMainstay Longsleeve Milkweed Mauve Women59,95 €Available Sizes:SML
- newPatagoniaTerrebonne Jogger Pants Sienna Clay Women99,95 €Available Sizes:XSSML
- newPatagoniaMicrodini 1/2 Zip Pullover Sienna Clay Men129,95 €Available Sizes:SMLXL
- newPatagoniaFitz Roy Wild Responsibili-Tee T-Shirt Gravel Heather Women44,95 €Available Sizes:XSSML
- newPatagoniaBaby Fitz Roy Skies T-Shirt New Navy Kids24,95 €Available Sizes:2T4T5T18M
- newPatagoniaGraphic T-Shirt Take Action: Utility Blue Kids29,95 €Available Sizes:XSSMLXL
- newPatagoniaBaby Fitz Roy Skies T-Shirt Coho Coral Kids24,95 €Available Sizes:2T3T4T5T18M
- newPatagoniaClassic Retro-X Fleece Jacket Dark Natural W/buckhorn Green Men229,95 €Available Sizes:SMLXL
- newPatagoniaEssential Boxer Briefs 6 In. Baselayer Shorts Skunk Paradise: Endless Blue Men34,95 €Available Sizes:MLXL
- newPatagoniaWavefarer Boardshorts - 5 In. Shorts La Punta: Kishu Orange Women69,95 €Available Sizes:46810
Why is Patagonia a WIR DENKEN UM brand?
The company offers innovative outdoor clothing and equipment, but is also a vocal activist for people, nature and the climate. As a WIR DENKEN UM brand, Patagonia stands out in the following ways:
- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing
- It is aware of the impact its business activities have on the environment and systematically analyzes and prioritizes risks
- Patagonia prides itself on ecologically friendly, resource-saving production
THE ACTIVIST COMPANY PATAGONIA BY YVON CHOUINARD
Patagonia grew out of a small company of climbers for climbers. Although the company continues to focus on mountaineering and still produces clothing for climbing, it also sells apparel for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. All these sports are silent and are rewarded with moments of unity between man and nature.
Many people know, that Patagonia is actively committed to protect the environment and climate. What perhaps not everyone knows yet is that in 2022, founder Yvon Chouinard transferred 98 % of the company shares to non-profit environmental organisations. According to Chouinard: "The earth is now our only shareholder."
This shows the consistenc with wihich the popular outdoor brand lives environmetal and climate protection. This is also reflected in the procurement of materials and the prodution method: Since 1996 Patagonia uses exclusively organic cotton in its clothing collection. More than 60 % of all products are made from eco-fibres and more than 72 %, like the popular Nano puff insulation jacket, are made from recycled materials. Meanwhile, 76 % of the range is Fair Trade Certified.
The extraordinary history of Patagonia
The American climber and founder of Patagonia, Yvon Chouniard, not only conquerred the bis walls, but started to make reusable climbing hooks in the backyard of his parents' house more than 60 years ago. It was a great innovation for climbing, because climbing hooks weren’t reusable before. Although the business was booming and "Chouniard Equipment" was the biggest manufacturer of climbing gear in the USA in 1970, Chouinard was not satisfied: His hooks still caused harm to the environment, as they left holes in the rock. Therefore, Chouinard decided to discontinue the production of these hooks despite the economic risk and came up with an alternative: Aluminum chocks, which could be wedged in rock cracks and removed again.
The new concept was a complete success and soon afterwards the outdoor company began to produce outdoor apparel for women, men and kids, which became more and more sustainable and environmentally friendly over the years. To differentiate the garment line from the hardware company, it was sold under the name Patagonia. The name refers to the then still puzzling and unknown region in Chile and Argentina and should evoke images of "glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors". This sealed the foundation of the company.
©Ice climbing by Zeugswetter
Sustainable outdoor clothing for mountain sports
Patagonia offers a wide range of outdoor clothing for various activities such as hiking, climbing, skiing, skiing, snowboarding and much more. The product range includes jackets, sweaters and t-shirts. These tops are made out of high quality materials that provide comfort, breathability and freedom of moving. Secondly, Patagonia offers pants, shorts and accessories. These are durable, comfortable and often offer practical features such as pockets and reinforceents in stressed areas. For Patagonia the sustainability and quality of the products are basic requiremtne in the design process.
In additon to specialized lines such as Torrentshell rainwear and Nano Puff insulations products, the brand also offers functional Capilene baselayers. Designed for different weather conditions, baselayer include long-sleeved shirts and leggings that wick moisture and regulate body heat to maintain a comfortable microclimate on the skin.
Patagonia: What's broken gets fixed!
Patagonia uses only the best materials and is constantly looking for new ones all over the world (or alternatively develops them together with suppliers). Among other materials, the company uses the environmentally-friendly natural fiber hemp, organic cotton, recycled down from old linen and clothing, recycled nylon, recycled polyester from plastic bottles for fleece clothing and recycled wool. Because the use of recycled materials plays a major rle in keeping the CO2 footprint as low as possible.
©Loading baggage into the airplane by Rutherford
Although the outdoor company only manufactures very high-quality, long-lasting products whose service life is constantly being improved, it happens that the clothing and equipment wear out or is damaged after years of use. Therefore, Patagonia has introduced the "Worn Wear" program: Whether it is pants, jeans, shorts, pullovers and shirts, jackets or accessories, every Patagonia product gets repaired.
Patagonia operates the largest textile repair center in North America with over 56.000 repairs per year, trains shop staff to carry out minor repairs, and provides free repair instructions for customers. Products that cannot be repaired are recycled to new fibers and fabrics. Simpyl send in your broken items to Patagonia and have them repaired.
For the love of our nature
In addition to Patagonia’s own efforts to protect the planet, the company supports a variety of projects and tries to strengthen the global awareness of environmental protection. In 2022, Yvon Chouinard transferred ownership of the company to the non profit organisations Patagonia Purpose Trust and the newlyestablished Holdfast Collective Foundation. Since then, all of the company#s profits that are not reinvested in the business have gone towards fighting the climate crisis. Per year that's roughly the equivalent of 100 million dollars - another significant step in Patagonias mission to save our planet home.