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Patagonia has always followed the philosophy of "Make the best product with as little impact on the environment as possible." Today, the activist company consistently advocates climate and environmental protection, with the motto "We are in business to save our home planet.
Patagonia Highlights
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PatagoniaOrganic Cotton Corduroy Pants Forge Grey MenMSRP 109,95 €87,95 €Available Sizes:
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PatagoniaShop Sticker Pocket Responsibili-tee Longsleeve Marlow Brown MenMSRP 54,95 €43,95 €Available Sizes: - -25%new
PatagoniaStormstride Ski Pants Dried Vanilla MenMSRP 449,95 €337,45 €Available Sizes: - -20%new
PatagoniaPoint Reyes Canvas Overall Pants Nest Brown WomenMSRP 149,95 €119,95 €Available Sizes:
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PatagoniaStrataspire Responsibili-tee T-Shirt Old Growth Green MenMSRP 44,95 €35,95 €Available Sizes: - -25%new
PatagoniaPowslayer Ski Pants Cascade Green MenMSRP 649,95 €487,45 €Available Sizes: 
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PatagoniaUntracked Hardshell Jacket Barnacle Blue WomenMSRP 699,95 €524,95 €Available Sizes:
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PatagoniaUnity Fitz Uprisal Hoodie Cascade GreenMSRP 99,95 €79,95 €Available Sizes: - -20%new
PatagoniaCapiline Cool Daily Graphic Longsleeve '73 Text Logo: Potters Red X-dye MenMSRP 64,95 €51,95 €Available Sizes: - -20%new
PatagoniaFjord Loft Overshirt Shirt Alpenglow: Oar Tan WomenMSRP 199,95 €159,95 €Available Sizes: - -25%new
PatagoniaPowslayer Ski Pants Barnacle Blue WomenMSRP 649,95 €487,45 €Available Sizes:
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PatagoniaP-6 Logo Responsibili-Tee Longsleeve Cascade Green MenMSRP 54,95 €43,95 €Available Sizes: - new
PatagoniaGraphic Maclure Cap Shop Sticker: Marlow Brown49,95 €One size - -20%new
PatagoniaBaby Retro-X Hoody Fleece Jacket Natural W / Sparkle Pink KidsMSRP 99,95 €79,95 €Available Sizes: - -20%new
PatagoniaBaby Hi-Loft Down Sweater Hoody Down Jacket Cascade Green KidsMSRP 149,95 €119,95 €Available Sizes:
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PatagoniaBaby Reversible Tribbles Hoody Insulation Jacket Barnacle Blue KidsMSRP 119,95 €95,95 €Available Sizes: - -20%new
PatagoniaBaby Reversible Down Sweater Hoody Down Jacket Tiny World: Lichen Green KidsMSRP 129,95 €103,95 €Available Sizes: - -20%new
PatagoniaP-6 Logo Longsleeve New Navy KidsMSRP 39,95 €31,95 €Available Sizes: - -20%new
PatagoniaBaby Reversible Tribbles Hoody Insulation Jacket Talon Gold KidsMSRP 119,95 €95,95 €Available Sizes:
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PatagoniaBaby Reversible Down Sweater Hoody Down Jacket Forest Being: Sizzle Red KidsMSRP 129,95 €103,95 €Available Sizes: - -20%new
PatagoniaBaby Down Sweater Down Jacket Cascade Green KidsMSRP 109,95 €87,95 €Available Sizes: - -20%new
PatagoniaBaby Micro D Snap-T Fleece Jacket Moment Pink KidsMSRP 79,95 €63,95 €Available Sizes: - -20%new
PatagoniaCrew Sweatshirt Driftways Patch: Cascade Green KidsMSRP 59,95 €47,95 €Available Sizes:
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PatagoniaBaby Hi-Loft Down Sweater Hoody Down Jacket Sparkle Pink KidsMSRP 149,95 €119,95 €Available Sizes: - -20%new
PatagoniaReversible Down Sweater Hoody Down Jacket Ellwood Green KidsMSRP 189,95 €151,95 €Available Sizes: - -20%new
PatagoniaBaby Furry Friends Zip Hoodie Shroom Taupe KidsMSRP 59,95 €47,95 €Available Sizes: - -20%new
PatagoniaR2 TechFace Softshell Jacket Black KidsMSRP 139,95 €111,95 €Available Sizes:
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PatagoniaBlack Hole Pack 25 L Backpack Black W / BlackMSRP 149,95 €134,95 €One size - -20%new
PatagoniaStorm Shift Ski Pants Sunken Blue KidsMSRP 249,95 €199,95 €Available Sizes: - -20%new
PatagoniaPowder Town Bib Ski Pants Ellwood Green KidsMSRP 219,95 €175,95 €Available Sizes: - -20%new
PatagoniaStorm Shift Hardshell Jacket Sizzle Red KidsMSRP 299,95 €239,95 €Available Sizes:
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PatagoniaGraphic Longsleeve '73 Skyline: Virtually Blue KidsMSRP 39,95 €31,95 €Available Sizes: - -20%new
PatagoniaGraphic Longsleeve Skisel: Undyed Natural KidsMSRP 39,95 €31,95 €Available Sizes: - new
PatagoniaP-6 Logo LoPro Trucker Cap Birch White39,95 €One size - -20%new
PatagoniaShop Sticker Pocket Responsibili-tee T-Shirt Black W / Basin Green MenMSRP 49,95 €39,95 €Available Sizes:
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PatagoniaUnity Fitz Uprisal Hoodie Dried VanillaMSRP 99,95 €79,95 €Available Sizes: - -20%new
PatagoniaWide Leg Cord Pants Nest Brown WomenMSRP 129,95 €103,95 €Available Sizes: - -25%new
PatagoniaDowndrift Down Jacket Oar Tan W / Seabird Grey WomenMSRP 349,95 €262,45 €Available Sizes: - -20%new
PatagoniaP-6 Logo Responsibili-Tee T-Shirt Potters Red WomenMSRP 44,95 €35,95 €Available Sizes:
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PatagoniaTres 3-in-1 Parka Deer Brown WomenMSRP 699,95 €524,95 €Available Sizes: - -20%new
PatagoniaCapilene Cool Daily Graphic Lands T-Shirt Driftways: Pumice X-Dye MenMSRP 54,95 €43,95 €Available Sizes: - -20%new
PatagoniaBaby Snow Pile One-Piece Overall Ellwood Green KidsMSRP 219,95 €175,95 €Available Sizes: - new
PatagoniaP-6 Logo Trucker Cap Potters Red39,95 €One size
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PatagoniaTerravia Mini Hip Bag Cascade Green39,95 €One size - new
PatagoniaP-6 Label Maclure Cap Dried Vanilla49,95 €One size - -20%new
PatagoniaR2 Techface Hoody Softshell Jacket Barnacle Blue KidsMSRP 149,95 €119,95 €Available Sizes: - -20%new
PatagoniaCapilene Cool Daily Graphic T-Shirt '73 Text Logo: Clement Blue X-Dye MenMSRP 54,95 €43,95 €Available Sizes:
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PatagoniaBaby Hi-Loft Down Sweater Hoody Down Jacket Barnacle Blue KidsMSRP 149,95 €119,95 €Available Sizes: - -20%new
PatagoniaBaby Snow Pile Bibs Ski Pants Brisk Purple KidsMSRP 159,95 €127,95 €Available Sizes: - new
PatagoniaFishermans Rolled Beanie Cascade Green39,95 €One size - -20%new
PatagoniaBaby Retro-X Hoody Fleece Jacket Dark Natural KidsMSRP 99,95 €79,95 €Available Sizes:
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PatagoniaSweatshirt Hoodie Driftways: Cascade Green KidsMSRP 64,95 €51,95 €Available Sizes: - new
PatagoniaLogo Beanie Strata Stencil: Barnacle Blue Kids34,95 €One size - new
PatagoniaPowder Town Beanie Park Stripe: Talon Gold Kids39,95 €One size - new
PatagoniaBlack Hole Duffel 40 L Bag Talon Gold149,95 €One size
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PatagoniaP-6 Logo Responsibili-Tee T-Shirt White Women44,95 €Available Sizes: - new
PatagoniaBlack Hole Duffel 40 L Bag Noble Grey149,95 €One size - -13%new
PatagoniaEveryday Beanie Oar TanMSRP 39,95 €34,95 €One size - -20%new
PatagoniaStrataspire Responsibili-tee Longsleeve Clement Blue MenMSRP 54,95 €43,95 €Available Sizes:
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PatagoniaReversible Ready Freddy Hoody Insulation Jacket Moment Pink KidsMSRP 119,95 €95,95 €Available Sizes: - -20%new
Patagonia4-in-1 Everyday Ski Jacket Black KidsMSRP 239,95 €191,95 €Available Sizes: - -20%new
PatagoniaPowder Town Ski Pants Barnacle Blue KidsMSRP 189,95 €151,95 €Available Sizes: - -20%new
PatagoniaPoint Reyes Canvas Gi Pants Smolder Blue MenMSRP 129,95 €103,95 €Available Sizes:
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PatagoniaCapilene Cool Daily Graphic Waters T-Shirt Boardshort Logo Tones: Moment Pink WomenMSRP 54,95 €43,95 €Available Sizes: - -20%new
PatagoniaBaby Micro D Sweatshirt Stamped Floral: Natural KidsMSRP 39,95 €31,95 €Available Sizes: - -20%new
PatagoniaUnity Fitz Responsibili-Tee T-Shirt Clement Blue MenMSRP 44,95 €35,95 €Available Sizes: - -20%new
PatagoniaBaby Synchilla Hoody Fleece Jacket Clement Blue KidsMSRP 89,95 €71,95 €Available Sizes:
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PatagoniaBaby Snow Pile Ski Jacket Uplift Blue KidsMSRP 159,95 €127,95 €Available Sizes: - -20%new
PatagoniaBaby Sweat Pants Wiggle Fitz: New Navy KidsMSRP 44,95 €35,95 €Available Sizes: - -20%new
PatagoniaDriftways Easy Cut Organic Longsleeve Brisk Purple WomenMSRP 54,95 €43,95 €Available Sizes: - -20%new
PatagoniaMicrodini 1/2 Zip Pullover Virtually Blue KidsMSRP 89,95 €71,95 €Available Sizes:
Why is Patagonia a WIR DENKEN UM brand?
The company offers innovative outdoor clothing and equipment, but is also a vocal activist for people, nature and the climate. As a WIR DENKEN UM brand, Patagonia stands out in the following ways:
- The company is committed to accountability throughout the supply chain and is dedicated to responsible purchasing
- It is aware of the impact its business activities have on the environment and systematically analyzes and prioritizes risks
- Patagonia prides itself on ecologically friendly, resource-saving production
THE ACTIVIST COMPANY PATAGONIA BY YVON CHOUINARD
Patagonia grew out of a small company of climbers for climbers. Although the company continues to focus on mountaineering and still produces clothing for climbing, it also sells apparel for skiing, snowboarding, surfing, fly fishing, mountain biking and trail running. All these sports are silent and are rewarded with moments of unity between man and nature.
Many people know, that Patagonia is actively committed to protect the environment and climate. What perhaps not everyone knows yet is that in 2022, founder Yvon Chouinard transferred 98 % of the company shares to non-profit environmental organisations. According to Chouinard: "The earth is now our only shareholder."
This shows the consistenc with wihich the popular outdoor brand lives environmetal and climate protection. This is also reflected in the procurement of materials and the prodution method: Since 1996 Patagonia uses exclusively organic cotton in its clothing collection. More than 60 % of all products are made from eco-fibres and more than 72 %, like the popular Nano puff insulation jacket, are made from recycled materials. Meanwhile, 76 % of the range is Fair Trade Certified.
The extraordinary history of Patagonia
The American climber and founder of Patagonia, Yvon Chouniard, not only conquerred the bis walls, but started to make reusable climbing hooks in the backyard of his parents' house more than 60 years ago. It was a great innovation for climbing, because climbing hooks weren’t reusable before. Although the business was booming and "Chouniard Equipment" was the biggest manufacturer of climbing gear in the USA in 1970, Chouinard was not satisfied: His hooks still caused harm to the environment, as they left holes in the rock. Therefore, Chouinard decided to discontinue the production of these hooks despite the economic risk and came up with an alternative: Aluminum chocks, which could be wedged in rock cracks and removed again.
The new concept was a complete success and soon afterwards the outdoor company began to produce outdoor apparel for women, men and kids, which became more and more sustainable and environmentally friendly over the years. To differentiate the garment line from the hardware company, it was sold under the name Patagonia. The name refers to the then still puzzling and unknown region in Chile and Argentina and should evoke images of "glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors". This sealed the foundation of the company.
©Ice climbing by Zeugswetter
Sustainable outdoor clothing for mountain sports
Patagonia offers a wide range of outdoor clothing for various activities such as hiking, climbing, skiing, skiing, snowboarding and much more. The product range includes jackets, sweaters and t-shirts. These tops are made out of high quality materials that provide comfort, breathability and freedom of moving. Secondly, Patagonia offers pants, shorts and accessories. These are durable, comfortable and often offer practical features such as pockets and reinforceents in stressed areas. For Patagonia the sustainability and quality of the products are basic requiremtne in the design process.
In additon to specialized lines such as Torrentshell rainwear and Nano Puff insulations products, the brand also offers functional Capilene baselayers. Designed for different weather conditions, baselayer include long-sleeved shirts and leggings that wick moisture and regulate body heat to maintain a comfortable microclimate on the skin.
Patagonia: What's broken gets fixed!
Patagonia uses only the best materials and is constantly looking for new ones all over the world (or alternatively develops them together with suppliers). Among other materials, the company uses the environmentally-friendly natural fiber hemp, organic cotton, recycled down from old linen and clothing, recycled nylon, recycled polyester from plastic bottles for fleece clothing and recycled wool. Because the use of recycled materials plays a major rle in keeping the CO2 footprint as low as possible.
©Loading baggage into the airplane by Rutherford
Although the outdoor company only manufactures very high-quality, long-lasting products whose service life is constantly being improved, it happens that the clothing and equipment wear out or is damaged after years of use. Therefore, Patagonia has introduced the "Worn Wear" program: Whether it is pants, jeans, shorts, pullovers and shirts, jackets or accessories, every Patagonia product gets repaired.
Patagonia operates the largest textile repair center in North America with over 56.000 repairs per year, trains shop staff to carry out minor repairs, and provides free repair instructions for customers. Products that cannot be repaired are recycled to new fibers and fabrics. Simpyl send in your broken items to Patagonia and have them repaired.
For the love of our nature
In addition to Patagonia’s own efforts to protect the planet, the company supports a variety of projects and tries to strengthen the global awareness of environmental protection. In 2022, Yvon Chouinard transferred ownership of the company to the non profit organisations Patagonia Purpose Trust and the newlyestablished Holdfast Collective Foundation. Since then, all of the company#s profits that are not reinvested in the business have gone towards fighting the climate crisis. Per year that's roughly the equivalent of 100 million dollars - another significant step in Patagonias mission to save our planet home.
