Norrona
Colorful, innovative and functional - this is Norrøna! The Norwegian outdoor brand combines quality with design and also places great emphasis on social responsibility and sustainability.
Norrona Highlights
- - 40 %NorrønaLofoten Gore-Tex Ski Pants Sulphur MenMSRP 548,95 €329,35 €Available Sizes:XL
- - 40 %NorrønaLyngen Flex1 Touring Pants Indigo Night WomenMSRP 298,95 €179,35 €Available Sizes:ML
- - 40 %NorrønaTamok Down750 Down Jacket Tawny Port MenMSRP 428,95 €257,35 €Available Sizes:XL
- - 40 %NorrønaTamok Gore-Tex Ski Pants Coffe Bean WomenMSRP 498,95 €299,35 €Available Sizes:M
- - 40 %NorrønaLyngen Gore-Tex Hardshell Jacket Olive Drab / Olive Night MenMSRP 558,95 €335,35 €Available Sizes:L
- - 40 %NorrønaLyngen Equaliser Stretch Touring Pants Twany Port WomenMSRP 298,95 €179,35 €Available Sizes:SML
- - 40 %NorrønaFalketind Warmwool2 Stretch Zip Hood Fleece Jacket Indigo Night WomenMSRP 268,95 €161,35 €Available Sizes:S
- - 20 %NorrønaTamok Performance Shell Bib Ski Pants Tawny Port MenMSRP 648,95 €518,95 €Available Sizes:MXL
- - 40 %NorrønaTamok Gore-Tex Ski Pants Camelflage WomenMSRP 498,95 €299,35 €Available Sizes:L
- - 40 %NorrønaLyngen Gore-Tex Pro Skiing Pants Olive Night MenMSRP 598,95 €359,35 €Available Sizes:XL
- - 50 %NorrønaFjørå Equaliser Lightweight Shortsleeved Jersey Mykonos Blue / Aquarius WomenMSRP 78,95 €39,45 €Available Sizes:XSL
- - 50 %NorrønaSenja Warm1 Hood Longsleeve Flamingo WomenMSRP 188,95 €94,45 €Available Sizes:M
- - 50 %NorrønaFjørå Wool Shortsleeved Jersey Indigo Night WomenMSRP 88,95 €44,45 €Available Sizes:XS
- - 50 %NorrønaSvalbard Wool T-Shirt Orange Alert WomenMSRP 78,95 €39,45 €Available Sizes:XS
- - 70 %NorrønaTight Shorts Caviar WomenMSRP 88,95 €26,65 €Available Sizes:XS
- - 50 %NorrønaSvalbard Cotton Jacket Orange Alert / Rooibos Tea WomenMSRP 208,95 €104,45 €Available Sizes:SL
- - 20 %Norrøna/29 Summer Headband Indigo Night / DrizzleMSRP 28,95 €23,15 €Available Sizes:SL
- - 50 %NorrønaFjørå Flex1 Heavy Duty Shorts Indigo Night WomenMSRP 178,95 €89,45 €Available Sizes:XSS
- - 70 %NorrønaFalketind Flex1 Slim Pants Arcadia WomenMSRP 158,95 €47,65 €Available Sizes:XS
- - 50 %NorrønaFjørå Flex1 Shorts Rooibos Tea / Indigo Night MenMSRP 168,95 €84,45 €Available Sizes:S
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Indigo Night Men378,95 €Available Sizes:MLXL
- newNorrønaFemund Flex1 Lightweight Pants Olive Night Women178,95 €Available Sizes:SML
- newNorrønaFjørå Flex1 Light Shorts Olive Night Women138,95 €Available Sizes:SML
- - 40 %NorrønaFalketind Flex1 Pants Indigo Night WomenMSRP 228,95 €137,35 €Available Sizes:SL
- newNorrøna/29 Cotton Viking T-Shirt Grape Shake Men48,95 €Available Sizes:MLXL
- newNorrøna/29 Cotton Viking T-Shirt Drizzle Melange / Caviar Women48,95 €Available Sizes:SML
- newNorrøna/29 Cotton Viking T-Shirt Grape Shake Women48,95 €Available Sizes:SML
- newNorrønaFemund Tech T-Shirt Vintage Indigo Women68,95 €Available Sizes:SML
- newNorrønaFalketind Octa Insulation Jacket Indigo Night Blue Men218,95 €Available Sizes:MLXL
- newNorrønaFemund Equaliser Merino T-Shirt Olive Night Men88,95 €Available Sizes:MLXL
- newNorrøna/29 Five Panel Tech Cap Caviar Black38,95 €Available Sizes:LXLS/M
- newNorrønaFjørå Flex1 Pants Caviar / Castor Grey Women218,95 €Available Sizes:SML
- newNorrønaFemund Tech Longsleeve Oatmeal Women78,95 €Available Sizes:SML
- newNorrønaFemund Light Cotton Shorts Grape Shake Men138,95 €Available Sizes:MLXL
- newNorrønaFemund Light Cotton Pants Vintage Indigo Women178,95 €Available Sizes:SML
- newNorrønaFemund Light Cotton Shorts Navy Blazer Men138,95 €Available Sizes:MLXL
- newNorrønaFjørå Flex1 Pants Olive Night Men218,95 €Available Sizes:MLXL
- - 50 %NorrønaFalketind Warm2 Octa Hood Fleece Jacket Orange Alert / Peach Amber WomenMSRP 218,95 €109,45 €Available Sizes:ML
- newNorrønaFjørå Flex1 Pants Caviar Men218,95 €Available Sizes:MLXL
- newNorrønaFjørå Flex1 Light Shorts Violet Quartz Women138,95 €Available Sizes:SML
- newNorrønaFemund Tech Longsleeve Oatmeal Men78,95 €Available Sizes:MLXL
- newNorrønaFjørå Equaliser Lightweight Shortsleeved Jersey Men78,95 €Available Sizes:MLXL
- newNorrønaFemund Tech Longsleeve Vintage Indigo Women78,95 €Available Sizes:SML
- - 15 %newNorrønaFemund Econyl70 6 L Hip Pack Indigo NightMSRP 78,95 €67,10 €One size
- - 15 %newNorrønaFemund Econyl70 6 L Hip Bag Olive NightMSRP 78,95 €67,10 €One size
- - 50 %NorrønaSvalbard Light Cotton Shorts Indigo Night WomenMSRP 108,95 €54,45 €Available Sizes:S
- - 50 %NorrønaSvalbard Wool T-Shirt Snowdrop WomenMSRP 78,95 €39,45 €Available Sizes:XSS
- newNorrønaFemund Tech Longsleeve Loden Green Men78,95 €Available Sizes:MLXL
- newNorrønaFjørå Wool Shortsleeved Multifunctional Shirt Olive Night Men88,95 €Available Sizes:MLXL
- newNorrønaFemund Flex1 Lightweight Shorts Olive Night Women108,95 €Available Sizes:SML
- newNorrønaFalketind Flex1 Heavy Duty Pants Caviar / Zip Grey Men248,95 €Available Sizes:MLXL
- newNorrønaFemund Cotton Anorak Windbreaker Grape Shake Women248,95 €Available Sizes:SML
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Arednalin / Orange Popsicle Men378,95 €Available Sizes:MLXL
- newNorrønaFemund Flannel Blouse Grape Shake Women198,95 €Available Sizes:SML
- newNorrønaFemund Tech T-Shirt Loden Green Men68,95 €Available Sizes:MLXL
- - 50 %NorrønaFalketind Aero60 Hood Windbreaker Orange Alert / Peach Amber WomenMSRP 198,95 €99,45 €Available Sizes:SML
- - 50 %NorrønaSvalbard Light Cotton Pants Sandstone WomenMSRP 168,95 €84,45 €Available Sizes:ML
- - 50 %Norrøna/29 Cotton Viking T-Shirt Orange Alert WomenMSRP 48,95 €24,45 €Available Sizes:SL
- newNorrønaFemund Light Cotton Pants Navy Blazer Men178,95 €Available Sizes:MLXL
- newNorrønaFemund Flannel Shirt Navy Blazer Men198,95 €Available Sizes:MLXL
- newNorrønaFemund Equaliser Merino T-Shirt Grape Shake Men88,95 €Available Sizes:MLXL
- newNorrøna/29 Cotton Viking T-Shirt Pure Cashmere Men48,95 €Available Sizes:MLXL
- newNorrønaFemund Light Shirt Olive Night Men148,95 €Available Sizes:MLXL
- newNorrønaFemund Cotton Windbreaker Camelflage Men298,95 €Available Sizes:MLXL
- newNorrønaFemund Warm2 Crew Neck Sweatshirt Grape Shake Men118,95 €Available Sizes:SMLXL
- - 50 %NorrønaFjørå Flex1 Shorts Violet Quartz WomenMSRP 168,95 €84,45 €Available Sizes:S
- newNorrønaFalketind Equaliser Merino Longsleeve Indigo Night / Pure Cashmere Men98,95 €Available Sizes:MLXL
- - 50 %NorrønaFalketind Equaliser Merino T-Shirt Peach Amber / Orange Alert WomenMSRP 88,95 €44,45 €Available Sizes:XSS
- newNorrøna/29 Snap Back Cap Olive Night44,95 €One size
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Indigo Night Women378,95 €Available Sizes:SML
- newNorrøna/29 Five Panel Tech Cap Olive Night38,95 €Available Sizes:LXLS/M
- newNorrønaFjørå Equaliser Lightweight Longsleeved Jersey Violet Quartz Men88,95 €Available Sizes:MLXL
Why is Norrøna a WIR DENKEN UM brand?
It is Norrøna's conviction that sustainability is the only basis on which to run a business. As a WIR DENKEN UM brand, Norrøna stands out in the following ways:
- The company is committed to accountability throughout the supply chain
- It prides itself on fair purchasing coupled with environmentally friendly and resource-saving production
- Norrøna is a member of the Ethical Trade Initiative and promotes fair working conditions throughout the value chain
Norrøna: Without nature, there's no us.
"Norrøna’s ambition is to be a leader in environmental and social responsibility within the outdoor industry" – this is how the Norwegian company expresses its claim. Transparency is a crucial factor here, which is why Norrøna communicates its goals and how they are achieved very openly. Sustainable products are part of the roadmap: "We simply can't design fashion that will be out of date in six months. That would not be a sustainable product. High-quality, timeless design and a long lifespan are critical when it comes to eco-friendly and responsible textiles." Norrøna has set itself a deadline: 2029, the brand’s 100th anniversary. "Until then, we will need a purpose-driven plan and the ability to act and change our direction in order to preserve the future of our planet." Norrøna is already donating one percent of sales annually to the preservation and protection of nature.
Many product lines of the 1929 founded company have already gained cult status. Among them are the ladies' and men's ski pants and ski jackets from the Falketind, Lofoten, Lyngen and Svalbard collections. But also the products of other lines such as the Tamok down jacket and the Trollveggen fleece jacket are very popular.
Norrøna is a pioneer in innovation and at the same time traditionally rooted
Norrøna was the first company to bring Gore-Tex jackets to the European market in 1979. But this is only one of the numerous innovations of the Norwegian outdoor brand; the first tunnel shaped tent as well as the development of an anatomical backpack are two examples. Also today, almost 40 years later, innovation is an important pillar of the company. Functionality has number-one priority, while the style and the weight (lightweight!) are kept minimalist. Minimalist, however, definitely does not mean boring. The strong colours, for which Norrøna is known, make each piece a real eye-catcher!
In addition to innovation, tradition is an important value at Norrøna. Since its founding in 1929, the company has been family-owned: Currently Norrøna is managed by Jørgen Jørgensen, the great-grandson of the founder. This awareness of tradition is also evident in other areas, such as production. As a result, most of the products are still handmade – from designing to cutting to sewing and gluing.
Norrøna: With nature and for nature
Originally specialized in backpacks, sleeping bags and tents, the company has quickly developed into a leading company in the field of outdoor apparel and mainly produces high-quality mountaineering equipment.
Nature is always at the forefront and is the most important source of inspiration at Norrøna. Therefore, it is no surprise that the various lines and collections of the popular outdoor brand are named after European natural regions. Behind this, however, is much more than a purely random assignment of names. Each product line has a specific reference to the area after which it was named and has been designed and tested accordingly.
Norrøna's pants, jackets, shorts and shirts as well as accessories are not only designed to defy the forces of nature during various outdoor activities, but also to protect our environment as much as possible. To achieve this goal, the Norwegian company uses environmentally friendly and responsible materials, as well as recycled synthetic and natural fibers. Moreover, high value is placed on the use of animal-friendly materials, as well as fair and appropriate working conditions and sustainable transport – air transport is avoided as far as possible. A special focus also lies on the product life because: "A new Norrøna product is great, but a ten-year-old Norrøna product is even better."
The Norrøna Factory is now open
In 2020 has opened the own Norrøna Factory in Lithuania! Built to make highly functional products with premium quality more sustainable. Having their very own factory also allows them to improve innovation and flexibility.
Their long term vision is to automate more of their production. By placing the factory close to where they sell their products, they will reduce lead time and make production more flexible. This gives them an opportunity to fill demand quickly but not overproduce. At Norrøna they do most of the work inhouse with dedicated Norrøna employees. They have their own prototype factory in their office and develop most of the products here. From fabric and trim development, to design, construction, and making the products. Their ambassadors and employees even test them. All marketing is also done by a Norrøna team inhouse. Most of the digital development of systems including the webshop is made internally. The stores are designed and developed according to Norrona´s own store system. In short, they like to build stuff and to build it themselves.
Throughout most of Norrøna’s history, the production of products ran internally. At the start of the 90’s we sourced our production to eastern Europe since it was very hard to find workers in Norway. Today we produce our products in China, Vietnam, Lithuania, and Portugal. We work with long term partnership and high-end factories, all family-owned.
For quite some time we have wanted to build our own factory in Europe making fleece, mid-layers, and base layers, using European sourced materials. The development of the Norrøna Factory in Kaunas, Lithuania started in 2018, and we opened the doors in April 2020. A completely new building specially made for our needs, with all the latest technology. Since April we have trained our team to the right Norrøna quality levels and the factory is now producing the first Norrøna products.