Norrona
Colorful, innovative and functional - this is Norrøna! The Norwegian outdoor brand combines quality with design and also places great emphasis on social responsibility and sustainability.
Norrona Highlights
- - 40 %NorrønaFalketind Warmwool2 Stretch Zip Hood Fleece Jacket Indigo Night WomenMSRP 268,95 €161,35 €Available Sizes:SL
- - 40 %NorrønaTamok Gore-Tex Ski Pants Coffe Bean WomenMSRP 498,95 €299,35 €Available Sizes:L
- - 20 %NorrønaTamok Performance Shell Bib Ski Pants Tawny Port MenMSRP 648,95 €518,95 €Available Sizes:MXL
- - 40 %NorrønaLyngen Gore-Tex Hardshell Jacket Violet Quarz WomenMSRP 558,95 €335,35 €Available Sizes:S
- - 40 %NorrønaLyngen Equaliser Stretch Touring Pants Twany Port WomenMSRP 298,95 €179,35 €Available Sizes:SML
- - 40 %NorrønaLyngen Flex1 Touring Pants Indigo Night WomenMSRP 298,95 €179,35 €Available Sizes:ML
- - 40 %NorrønaTamok Gore-Tex Ski Pants Camelflage WomenMSRP 498,95 €299,35 €Available Sizes:L
- - 40 %NorrønaLofoten Gore-Tex Insulated Ski Pants Caviar WomenMSRP 548,95 €329,35 €Available Sizes:L
- - 40 %NorrønaTamok Down750 Down Jacket Tawny Port MenMSRP 428,95 €257,35 €Available Sizes:XL
- - 40 %NorrønaTamok Gore-Tex Performance Shell Hardshell Jacket Rhubarb MenMSRP 748,95 €449,35 €Available Sizes:XL
- - 40 %NorrønaLofoten Gore-Tex Pro Ski Pants Indigo Night WomenMSRP 648,95 €389,35 €Available Sizes:SL
- newNorrønaFemund Warm2 Crew Neck Sweatshirt Grape Shake Men118,95 €Available Sizes:SMLXL
- newNorrønaFemund Equaliser Merino T-Shirt Pure Cashmere Women88,95 €Available Sizes:SML
- newNorrøna/29 Cotton Viking T-Shirt Pure Cashmere Men48,95 €Available Sizes:MLXL
- newNorrønaFjørå Flex1 Light Shorts Violet Quartz Women138,95 €Available Sizes:SML
- - 50 %NorrønaFalketind Warm2 Octa Hood Fleece Jacket Orange Alert / Peach Amber WomenMSRP 218,95 €109,45 €Available Sizes:ML
- newNorrønaFJørå Wool Shortsleeved Multifunctional Shirt Olive Night Women88,95 €Available Sizes:SML
- newNorrønaFjørå Flex1 Light Shorts Olive Night Women138,95 €Available Sizes:SML
- - 20 %Norrøna/29 Summer Headband Indigo Night / DrizzleMSRP 28,95 €23,15 €Available Sizes:SL
- newNorrønaFalketind Equaliser Merino Longsleeve Pure Cashmere Women98,95 €Available Sizes:SML
- newNorrønaFemund Cotton Windbreaker Navy Blazer Men298,95 €Available Sizes:MLXL
- newNorrønaFemund Flex1 Lightweight Pants Olive Night Men178,95 €Available Sizes:MLXL
- newNorrøna/29 Snap Back Cap Olive Night44,95 €One size
- newNorrønaFemund Tech T-Shirt Loden Green Men68,95 €Available Sizes:MLXL
- newNorrønaFemund Tech Longsleeve Loden Green Men78,95 €Available Sizes:MLXL
- newNorrønaFemund Tech T-Shirt Oatmeal Men68,95 €Available Sizes:MLXL
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Arednalin / Orange Popsicle Men378,95 €Available Sizes:MLXL
- newNorrønaFjørå Flex1 Light Shorts Olive Night Men138,95 €Available Sizes:MLXL
- newNorrønaSkibotn Flex1 Shorts Olive Night Men158,95 €Available Sizes:MLXL
- newNorrønaSkibotn Flex1 Shorts Caviar Men158,95 €Available Sizes:SMLXL
- newNorrønaSkibotn Equaliser Merino 3/4 Shortsleeved Multifunctional Shirt Grape Shake Men108,95 €Available Sizes:MLXL
- newNorrønaFjørå Equaliser Lightweight Shortsleeved Jersey Men78,95 €Available Sizes:MLXL
- - 70 %NorrønaFalketind Flex1 Slim Pants Arcadia WomenMSRP 158,95 €47,65 €Available Sizes:XS
- newNorrønaSkibotn Equaliser Tech Longsleeved Multifunctional Shirt Olive Night Men118,95 €Available Sizes:MLXL
- newNorrønaFemund Light Shirt Olive Night Men148,95 €Available Sizes:MLXL
- newNorrønaFemund Light Cotton Pants Navy Blazer Men178,95 €Available Sizes:MLXL
- newNorrønaSkibotn Equaliser Merino 3/4 Shortsleeved Multifunctional Shirt Olive Night Men108,95 €Available Sizes:MLXL
- newNorrønaFJørå Wool Shortsleeved Multifunctional Shirt Indigo Night Women88,95 €Available Sizes:SML
- newNorrønaSkibotn Flex1 Pants Caviar Men198,95 €Available Sizes:SMLXL
- newNorrønaFemund Warm2 Hoodie Pure Cashmere Women138,95 €Available Sizes:SML
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Jester Red / True Red Women378,95 €Available Sizes:SML
- newNorrønaFemund Light Cotton Pants Vintage Indigo Women178,95 €Available Sizes:SML
- newNorrønaFemund Tech T-Shirt Oatmeal Women68,95 €Available Sizes:SML
- newNorrønaFemund Light Shirt Grape Shake Women148,95 €Available Sizes:SML
- newNorrønaFjørå Flex1 Pants Caviar / Castor Grey Women218,95 €Available Sizes:SML
- newNorrønaFemund Tech T-Shirt Vintage Indigo Women68,95 €Available Sizes:SML
- newNorrønaSkibotn Equaliser Tech Longsleeved Multifunctional Shirt Grape Shake Men118,95 €Available Sizes:MLXL
- - 50 %NorrønaSenja Warm1 Hood Longsleeve Flamingo WomenMSRP 188,95 €94,45 €Available Sizes:M
- newNorrønaFalketind Equaliser Merino Longsleeve Indigo Night / Pure Cashmere Men98,95 €Available Sizes:MLXL
- newNorrønaFemund Light Cotton Shorts Grape Shake Men138,95 €Available Sizes:MLXL
- - 70 %Norrønafjørå flex1 Shorts Geranium Pink WomenMSRP 149,00 €44,70 €Available Sizes:S
- newNorrønaFemund Econyl70 6 L Hip Bag Olive Night78,95 €One size
- newNorrønaFemund Tech Longsleeve Oatmeal Men78,95 €Available Sizes:MLXL
- newNorrønaFemund Flannel Shirt Rosin Men198,95 €Available Sizes:MLXL
- newNorrønaFemund Cotton Windbreaker Camelflage Men298,95 €Available Sizes:MLXL
- newNorrøna/29 Five Panel Tech Cap Olive Night38,95 €Available Sizes:LXLS/M
- newNorrønaFalketind Flex1 Heavy Duty Pants Winter Twig Men248,95 €Available Sizes:MLXL
- newNorrønaFalketind Gore-Tex Paclite Hardshell Jacket Indigo Night Men378,95 €Available Sizes:MLXL
- newNorrøna/29 Snap Back Cap Oyster Grey44,95 €One size
- newNorrønaFemund Econyl70 6 L Hip Pack Indigo Night78,95 €One size
- newNorrønaFalketind Flex1 Heavy Duty Pants Caviar / Zip Grey Men248,95 €Available Sizes:MLXL
- newNorrønaFemund Tech Singlet Top Vintage Indigo Women58,95 €Available Sizes:SML
- newNorrønaFalketind Warm2 Octa Hood Fleece Jacket Indigo Night Blue Women218,95 €Available Sizes:SML
- newNorrønaFjørå Flex1 Pants Olive Night Men218,95 €Available Sizes:MLXL
- - 40 %NorrønaFalketind Flex1 Pants Indigo Night WomenMSRP 228,95 €137,35 €Available Sizes:S
- newNorrøna/29 Cotton Viking T-Shirt Grape Shake Women48,95 €Available Sizes:SML
- newNorrønaFemund Cotton Anorak Windbreaker Grape Shake Women248,95 €Available Sizes:SML
- newNorrønaFemund Tech Longsleeve Vintage Indigo Women78,95 €Available Sizes:SML
- newNorrønaFemund Light Cotton Shorts Vintage Indigo Women138,95 €Available Sizes:SML
- newNorrønaFjørå Equaliser Lightweight Longsleeved Jersey Violet Quartz Men88,95 €Available Sizes:MLXL
- newNorrønaFalketind Octa Insulation Jacket Indigo Night Blue Men218,95 €Available Sizes:MLXL
- newNorrønaFemund Light Cotton Shorts Grape Shake Women138,95 €Available Sizes:SML
Why is Norrøna a WIR DENKEN UM brand?
It is Norrøna's conviction that sustainability is the only basis on which to run a business. As a WIR DENKEN UM brand, Norrøna stands out in the following ways:
- The company is committed to accountability throughout the supply chain
- It prides itself on fair purchasing coupled with environmentally friendly and resource-saving production
- Norrøna is a member of the Ethical Trade Initiative and promotes fair working conditions throughout the value chain
WITHOUT NATURE, THERE'S NO US!
Without the sustainable commitment of brands like Norrøna, the world cannot continue to exist in its usual form. "Norrøna's ambition is to be a leader in the outdoor industry in terms of ecological and social responsibility" - this is how the Norwegian company formulates its claim. Transparency is a decisive factor here. This is why Norrøna communicates its own goals and their implementation very openly. The NorrønasResponisbility Roadmap 2029 sets out 10 important goals that the brand is determined to achieve. One component of this roadmap is sustainable products: "We can't design fashion that will be 'out' in six months. That would not be a sustainable product. A high-quality, timeless design and a long service life are crucial when it comes to environmentally friendly and responsible textiles." Norrøna is therefore setting 2029 - the brand's 100th anniversary - as a deadline: "By then, we need a purpose-driven plan and must be able to act and change direction to preserve the future of our planet."
AN INNOVATIVE BRAND WITH TRADITIONAL ROOTS
Norrøna was the first company to launch the Gore-Tex jacket on the European market in 1979. However, the manufacture of products with the popular Gore-Tex membrane is just one of the many innovations of the Norwegian outdoor brand.
The first tunnel tent and the development of ergonomic standards for rucksacks can also be traced back to Norrøna 's innovative ideas.
Almost 40 years later, innovation is still an important part of the company today. The function of the products is always at the forefront, while the style and design of the functional clothing is kept minimalist. The weight of the various Norrøna items is also impressive due to its lightness .
The Norrøna range is based on the company's own design principle of Loaded Minimalism, but minimalist does not mean boring. The bold colors for which Norrøna is known make every item an eye-catcher.
In addition to innovation, tradition is also one of Norrøna's core values. The company has been family-owned since it was founded in 1929 and is currently managed by the fourth generation, Jørgen Jørgensen, the great-grandson and namesake of the founder.
Thissense of tradition is also evident in other areas, such as production.
The majority of the products are still made by hand - from design and cutting to sewing and gluing.
OUR OWN FACTORY & IN-HOUSE WORK
In 2020, Norrøna' s own factory was opened in Lithuania . It was built to make Norrøna's highly functional products even more sustainable. Norrøna's long-term vision is to automate more of its production. By moving the factories close to where they sell their products, the outdoor brand can shorten lead times and make production more flexible . This gives Norrøna the opportunity to respond quickly to high demand. At the same time, overproduction can be avoided. With the factory in Lithuania, the brand also wants to strive for the smallest ecological footprint , as solutions for the recycling of production waste will also be developed there.
At Norrøna, most of the work is done internally by dedicated Norrøna employees . The company has its own prototype factory right next to the office, where most of the products are developed on site: From fabric and clothing development to the design, construction and manufacture of the products. The internal ambassadors and employees even test the prototypes themselves. All marketing is also developed and implemented in-house by a Norrøna team. Most of the digital development of the systems, including the web store, is also carried out in-house. In this way, Norrøna ensures that not only the company itself remains in family hands, but that the entire Norrøna brand is shaped and further developed by its own team of employees
WITH NATURE, FOR NATURE
Originally specializing in backpacks, sleeping bags and tents, the company quickly developed into a leading company in the outdoor clothing sector. Today, the company primarily produces high-quality equipment for mountain sports. The focus is always on nature , which is Norrøna's most important source of inspiration. It is no coincidence that the various lines and collections of the popular outdoor brand are named after European nature reserves. However, the name given to a product is by no means a coincidence. Each product range has a specific reference to the area it is named after and has been designed and tested accordingly.
PRODUCTS FOR NATURE FANS
Norrøna has set itself the task of producing outdoor clothing that not only impresses with its functionality, but also with its durability . Whether hiking, mountaineering, trekking or even mountain biking - Norrøna develops products with style, function and sustainability in mind. Norrøna' s pants, jackets and T-shirts and accessories are not only designed to withstand the forces of nature during a wide range of outdoor activities, but also to protect our environment as much as possible.
To achieve this goal, the Norwegian company uses environmentally friendly and responsible fabrics as well as recycled synthetic and natural fibers. When using down, wool and leather, great importance is also attached to the use of animal-friendly and sustainable fabrics.
Equally high priorities at Norrøna are fair and appropriate working conditions and environmentally friendly transportation - air transport is avoided as far as possible. There is also a special focus on the durability of the products, because: "A new Norrøna product is great, but a ten-year-old Norrøna product is even better.